Case Study
•
SABRE Awards, Africa, 2021
JoJo, a water tank company, supported its staff and the general public in South Africa throughout the COVID-19 pandemic by launching wellness check-ins with staff, new brand partnerships and its own podcast.
Article
•
Amit Rangra, WARC Exclusive, Spotlight India, August 2021
Wunderman Thompson’s Amit Rangra examines how the pandemic, the agri economy, the FMCG sector and, most importantly, technology, are demonstrating the potential of rural India.
Case Study
•
SABRE Awards, EMEA, Best in show, 2021
VELUX, a Danish manufacturer of windows and skylights, generated international coverage of its Lifetime Carbon Neutral Platform, which strives to capture VELUX's historical carbon footprint and preserve nature.
Case Study
•
SABRE Awards, EMEA, Gold, 2021
Corteva Agriscience, a seed technology, crop protection and digital agriculture company, created a project to support rural women in Spain.
Case Study
•
WARC Awards
for Effectiveness, Entrant, Customer Experience, 2021
B-MEG, an animal feed brand, launched a campaign in the Philippines to regain market share and connect with rural animal raisers.
Case Study
•
WARC Awards
for Effectiveness, Entrant, Brand Purpose, 2021
Liva, a clothing brand, launched Liva Eco in India to produce plantable clothing tags made from seed paper that would grow into plants and reduce waste.
Case Study
•
WARC Awards
for Effectiveness, Entrant, Business-to-Business, 2021
CFM International, a jet engine manufacturer, used different media channels to connect with the C-Suite of airlines, operators and engine leasing companies across the world.
Case Study
•
WARC Awards
for Effectiveness, Grand Prix, Business-to-Business, 2021
Shipping giant Maersk used digital and TV executions to reposition itself as a complete end-to-end logistics and services provider to the C-Suite in Denmark.
Case Study
•
WARC Awards
for Effectiveness, Bronze, Business-to-Business, 2021
Hydraulic material handling machine brand Mantsinen looked to art to frame the precision benefits of its 300 model for business decision makers in Finland.
Case Study
•
WARC Awards
for Effectiveness, Shortlisted, Business-to-Business, 2021
Crown corporation and credit agency Export Development Canada broadened its appeal to SMEs through the creation of its Business as Unusual platform to help businesses during Covid-19.
Case Study
•
WARC Awards
for Effectiveness, Gold, Business-to-Business, 2021
Global engineering group Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market.
Case Study
•
WARC Awards
for Effectiveness, Silver, Business-to-Business, 2021
Global engineering, architecture and consultancy company Ramboll created an air quality index, Happy Commuter, to build brand awareness among client and engineer audiences in Sweden.
Article
•
Carl Turner and Kameron Block, WARC Exclusive, Spotlight US, May 2021
Examines the rise of pharmaceutical and biotechnology companies as purpose-driven corporate brands.
Case Study
•
SABRE Awards, Gold, North America, 2021
Syngenta, an agricultural science and technology provider, turned science into storytelling in the US with its virtual reality (VR) experience at the Golf Industry Show (GIS).
Case Study
•
SABRE Awards, Gold, North America, 2021
Genomatica, a biotechnology company, educated consumers in the USA about its innovative new sustainable material: bio-nylon intermediate.
Rankings
•
WARC Creative 100, 2021
Sojitz, a tuna farm in Japan, protected the supply of tuna by convincing the fishing industry to choose quality over quantity.
Case Study
•
DMA (UK), Gold, 2020
Rockwool, a British mineral wool insulation manufacturer, saw unprecedented levels of engagement with its video-based campaign The 7 Strengths of Stone.
Case Study
•
SABRE Awards, Gold, South Asia, 2020
ITC, a multinational conglomerate company, aimed to support the socioeconomic transformation of the Bhadrachalam region in India by establishing a papermill that could generate livelihoods and replenish environmental resources.
Case Study
•
SABRE Awards, Gold, South Asia, 2020
Rolls-Royce India, an engineering company, strove to position itself as the right partner to build next-generation defence manufacturing capabilities locally.
Case Study
•
SABRE Awards, Winner, Global, 2020
ITC Limited, a multinational conglomerate, reduced the amount of waste going to landfill in India by launching the Wellbeing out of Waste (WOW) initiative that spreads awareness about the need to address this problem.
Case Study
•
Jenny Chan, WARC Cases, ROI Festival, October 2020
A real-world and high-profile rocket sale was the antithesis of April Fool's Day marketing campaigns, and achieved the impossible when ExPace, a Chinese space rocket company based in Wuhan, gave itself a super task to sell the rights to launch a rocket on Taobao Live via Viya (薇娅).
Case Study
•
SABRE Awards, APAC In2, 2020
Novetex, a textiles brand, launched an innovative upcycling factory called The Billie System in Hong Kong with its campaign The Billie System: Upcycling for a Sustainable Future.
Case Study
•
SABRE Awards, APAC In2, 2020
Kiko Network, a Japanese non-governmental organisation and member of the Climate Action Network, used its 20th anniversary as an opportunity to tackle climate change and inspire environmental organisations around the world to work together more closely.
Case Study
•
SABRE Awards, APAC, Global, Gold, 2020
Lenzing, the manufacturer of TENCEL™ branded fibres, globally launched its integrated communications campaign Feel So Right to close the sustainability knowledge gap and provide brands with 'ready-to-use' information for consumers.
Case Study
•
SABRE Awards, APAC, Trade Show, Gold, 2020
Infineon, a semiconductor manufacturer, promoted the brand by releasing its robot Infineon Roboy at the China International Import Expo (CIIE).
