Naysla Edwards, Vice President Brand, Charge Cards & Member Experience for American Express, Australia and New Zealand, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how the company has weathered the pandemic and how it is preparing for the opening up of Australia and the world. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
David Sandstrom, Chief Marketing Officer at digital payments brand Klarna, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about evolving its brand story, challenging measurement norms, and never outgrowing the ‘start-up’ mindset. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Maya Nishitani, Chisa Kondo, Hiroaki Taki, Kaori Yatsu, WARC Awards for Asian Strategy, 2021
Credit-card brand Visa pivoted its communication strategy during the Tokyo 2020 postponement to increase cashless payment behaviours and the number of its contactless cards in Japan, with a TV, digital and outdoor campaign.
Mastercard and Square, two financial services companies, partnered with the Falkland Islands Government to solve one of the greatest challenges facing the Islands' small- and medium-sized businesses: accepting card and digital payments.