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News • 21 January 2021
Case Study • DMA (UK), Gold, 2020
Article • Brian Carruthers, Event Reports, CES 2021, January 2021
News • 12 January 2021
News • 23 December 2020
Article • Euromonitor, Research on WARC, December 2020
Opinion • Cameron McLean, December 2020
Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
Article • Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
News • 08 December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020
Article • WARC Best Practice, December 2020
Article • WARC Exclusive, November 2020
Case Study • SABRE Awards, Gold, South Asia, 2020
News • 11 November 2020
Opinion • Anna Hamill, November 2020
Opinion • Martha Sazon, November 2020
Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020
News • 28 October 2020
Data • WARC Data, October 2020
Article • Alipay, UNFCCC, Trivium, WARC Trends, June 2020
Case Study • Hao Liang, Hannah H. Chang, Ryan Merrill, Lan Yang, Adina Wong, WARC Cases, June 2019
Data • WARC Data, October 2020
Data • Rob Clapp, WARC Data Points, October 2020
News • 07 October 2020
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Article • Stephen Whiteside, WARC Exclusive, April 2020
Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place. -
Article • WARC Trends, November 2019
WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis. -
Article • Dan Calladine, WARC Exclusive, January 2020
Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems. -
Article • Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes. -
Article • Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.