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ByteDance taps e-commerce for growth with new e-wallet

News • 21 January 2021

TikTok owner ByteDance has launched a new payment tool as it expands its e-commerce business and takes on the two market leaders in China’s mobile payment sector.

PayPal: A little win for data-driven empathy

Case Study • DMA (UK), Gold, 2020

Paypal, an online payments brand, shone a light on the utility and ubiquity of its payment product range during a time of disruption for communities and families.

Mastercard’s four trends that will frame 2021

Article • Brian Carruthers, Event Reports, CES 2021, January 2021

The Harris Poll, the research firm, teamed up with payments brand Mastercard to look at what the post-pandemic future might hold for digital commerce and the payments category in the US.

China moves closer to launch of world’s first sovereign digital currency

News • 12 January 2021

China has launched a second trial of electronic cash with over $3 million-worth of e-yuan distributed among 100,000 residents in the tech hub of Shenzhen, double the number of participants in an earlier trial.

WhatsApp accelerates its business focus

News • 23 December 2020

With close to a third of the world’s population on WhatsApp, brands can’t ignore the messaging platform as a potential channel and the company is actively seeking a closer relationship with businesses.

Strategic themes in services and payments

Article • Euromonitor, Research on WARC, December 2020

The combination of officially mandated shutdowns and radical cutbacks in consumer demand due to COVID-19 is reshaping physical space and the surge in demand for e-commerce is putting pressure on brick-and-mortar operators.

Technology and e-commerce will be the silver bullets for businesses in 2021

Opinion • Cameron McLean, December 2020

PayPal’s Cameron McLean reflects on an extraordinary year and what businesses can expect in the next 12 months.

Uber: Four sides of agility

Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020

Global mobility company Uber is the enfant terrible of transport, known for a killer product and ruthless agility – the lessons it provides now as a large company are invaluable.

How WhatsApp is creating intimacy for consumers and businesses during the pandemic

Article • Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020

WhatsApp’s Eshan Ponnadurai shares how the messaging app has adapted its product strategy to meet changing user needs.

Key e-commerce trends in SE Asia post-pandemic

News • 08 December 2020

Women in Southeast Asia contribute to 80% of all household buys, outshopping men by 20%, and spending 40% more time looking at online retailers, says a report from e-retailer Zalora.

Visa: Consumer payments landscape – delivering a single source of truth

Research Paper • MRS Awards Papers, Finalist, MRS Award for Financial Services Research, 2020

Visa, a financial services corporation, developed a single database to be used by all principle stakeholders in the complex payments market in the UK.

What we know about digital payments

Article • WARC Best Practice, December 2020

Looks at how digital payments are evolving and growing with the rise of ‘super apps’, which bundle logistics, commerce, payments and social, and mobile payment platforms.

Drivers of change: Part of the Marketer's Toolkit 2021

Article • WARC Exclusive, November 2020

Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.

PCI Security Standards Council: Paving India’s way, for a secure card payments ecosystem

Case Study • SABRE Awards, Gold, South Asia, 2020

The Payment Card Industry Security Standards Council (PCI SSC), an information security standard, strove to increase digital payment security in India.

E-commerce comes to TV as NBCU signs deal with PayPal

News • 11 November 2020

US network NBCUniversal says a new partnership with PayPal is aimed at making it easier and faster to buy items promoted by TV shows.

VISA’s Lynne Biggar on why 2020’s digital acceleration will revolutionise payments

Opinion • Anna Hamill, November 2020

With e-commerce booming in the wake of the pandemic, digital payments will be even more important in 2021. Lynne Biggar, Chief Marketing and Communications Officer at VISA, speaks to WARC’s Anna Hamill for WARC’s Marketer’s Toolkit 2021 about the digital commerce revolution, supporting small businesses, and hyper-targeting.

How fintech can help communities in the Philippines stay connected and navigate the new normal

Opinion • Martha Sazon, November 2020

GCash’s Martha Sazon believes that the fintech industry has an increasingly important role to play in helping Filipinos find new ways to connect, earn and grow.

Credibanco: Yo me quedo en mi Negocio

Case Study • SABRE Awards, LATAM, Practice Area, Gold, 2020

CredibanCo, an electronic payments developer, developed a digital hub platform in Colombia to help companies avoid bankruptcy during the Coronavirus pandemic.

Ant Group IPO signals banking changes in emerging markets

News • 28 October 2020

Ant Group, the parent company of Alipay, is on course to raise more than $34 billion in an IPO next month, and with perhaps a tenth of that sum being earmarked for cross-border expansion, finance brands in emerging markets will be bracing themselves

The State of the Industry: Mobile Marketing in Indonesia 2020

Data • WARC Data, October 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

How Ant Forest gives back to the earth by scaling up climate action

Article • Alipay, UNFCCC, Trivium, WARC Trends, June 2020

Stepping into its fourth year, Ant Financial’s innovative mini-program continues to sow the seeds for a greener future.

Growing a global forest: Ant Financial, Alipay, and the Ant Forest

Case Study • Hao Liang, Hannah H. Chang, Ryan Merrill, Lan Yang, Adina Wong, WARC Cases, June 2019

Ant Forest is a green initiative within the Chinese payment and lifestyle app Alipay that was started in 2016 as a corporate social responsibility (CSR) project.

The State of the Industry: Mobile Marketing in India 2020

Data • WARC Data, October 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Social commerce in Southeast Asia sees triple-digit growth

Data • Rob Clapp, WARC Data Points, October 2020

An overview of social commerce's growth and popularity in Southeast Asia (the Philippines, Singapore, Thailand and Vietnam) during the first half of 2020.

How the pandemic is changing the way we pay

News • 07 October 2020

The coronavirus pandemic has not only accelerated a shift to contactless payment methods around the world, it has also made the offer of so-called neo-banks look increasingly attractive.

Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.
Carat's ten trends for 2020: The year of all-conquering ecosystems

Article • Dan Calladine, WARC Exclusive, January 2020

Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.