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The State of the Industry: Mobile Marketing in India 2020

Data • WARC Data, October 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Social commerce in Southeast Asia sees triple-digit growth

Data • Rob Clapp, WARC Data Points, October 2020

An overview of social commerce's growth and popularity in Southeast Asia (the Philippines, Singapore, Thailand and Vietnam) during the first half of 2020.

How the pandemic is changing the way we pay

News • 07 October 2020

The coronavirus pandemic has not only accelerated a shift to contactless payment methods around the world, it has also made the offer of so-called neo-banks look increasingly attractive.

Hong Kong’s e-commerce players bullish on rebound by year end

News • 01 October 2020

After being hit hard by a pandemic-induced decline in sales, supply chain and logistics issues, e-commerce businesses in Hong Kong are confident about a quick rebound, according to a new study by PayPal.

Neobanks move on business banking, but significant scepticism remans

News • 29 September 2020

Fintechs like Monzo, Revolut and Starling are best known for their consumer offerings, but a new report shows the progress digital-first banks are making among business customers, while also sketching their limitations.

The rise of digital in business banking: Are neobanks disrupting the business banking market?

Article • Research on WARC, August 2020

Neo-banks – digital only or app-based banks such as Monzo and Starling in the UK – are changing the dynamics of business banking.

Online shopping booms - with value a key concern

News • 03 September 2020

Klarna, the Swedish fintech, has boomed during the pandemic, while Inditex takes its budget brand online: both point to the new importance of the value segment.

Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.

Consumer spend in India drops 40% during lockdown as digital payments go up

News • 19 August 2020

The COVID-19 lockdown has spurred many Indians to rethink their current lifestyles and needs, with many now observant of their consumer behaviour and specifically their spending habits.

How Starbucks is using COVID-19 crisis to differentiate the brand

News • 02 August 2020

Starbucks, the coffee-house chain, is using the disruption of the COVID-19 pandemic to “move aggressively and further differentiate” its brand from competitors.

Adaptability and digital availability are key to winning Southeast Asia’s e-commerce race

Article • Carlos Matriano, WARC Exclusive, July 2020

PHD’s Carlos Matriano outlines key developments in Southeast Asia’s e-commerce landscape that will inform brand strategy beyond COVID-19.

GWI Coronavirus Research: Multi-market research wave 5

Article • Research on WARC, July 2020

The fifth research wave provides an updated view on many of the themes covered previously, as well as examining new topics such as worries over a second wave, and reactions to initiatives such as track-and-trace.

Three ways that Starbucks is preparing for post-pandemic consumer needs

Article • Anna Hamill, WARC Exclusive, July 2020

Starbucks, the global coffee chain, is adapting to new consumer expectations and buying behaviours as it navigates the on-going COVID-19 pandemic.

The State of the Industry: Mobile Marketing in EMEA 2020

Data • WARC Data, July 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across EMEA on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.

Looking forward: Philippine predictions post-lockdown and beyond

Article • dentsu, Research on WARC, June 2020

The extended lockdown period has restricted physically visiting the workplace for many, socialization, travel and general recreation, which will change how we move, work, learn, live, play, travel and govern.

Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.

Retailers must rip up the playbook to create a more profitable future

Opinion • Lawrence Dodds, July 2020

This is the ideal moment for retailers to rip up the playbook and create change, argues UM’s Lawrence Dodds.

Digital platforms explore digital yuan

News • 15 July 2020

Food delivery giant Meituan Dianping and video streaming platform Bilibili are reported to have joined ride-hailing startup Didi Chuxing in exploring the possible use of a digital currency developed by the People’s Bank of China.

Digital will drive the new normal in India but are brands ready for it?

Article • Kantar Technology Team, WARC Trends, July 2020

COVID-19 has accelerated the arrival of India’s sixth era of internet evolution, driven by rapid increase in digital reach and width of usage amongst current internet users.

What's working in mobile

Article • WARC Category Intelligence, July 2020

Global strategies, campaign updates and trends in mobile.

Saudi Telecom Company: The Year Banking Changed

Case Study • Dana Alkutoubi, WARC Prize for MENA Strategy, Entrant, 2020

Telecoms operator STC used OOH, social media and digital to appeal to a broad target audience and launch its STC Pay app in Saudi Arabia.

Saudi Telecom Company: Forget Old Habits

Case Study • Dana Alkutoubi, WARC Prize for MENA Strategy, Entrant, 2020

Telecoms operator STC took over salary week with a multichannel strategy to appeal to male household providers and boost downloads of its STC Pay digital wallet in Saudi Arabia.

A 2020 overview of social media and tech rivalries in China

Article • Alex Duncan, Kawo , Research on WARC, June 2020

It can be hard to get one's head around the complexity, depth and breadth of China’s social media landscape, with many in the West unfamiliar with sites beyond the omnipotent all-in-one super app, WeChat.

Five pandemic trends that will shape the future of digital payments

Article • Stephen Whiteside, WARC Exclusive, June 2020

How consumers make purchases could permanently change following the COVID-19 pandemic, a shift that will require marketers to reconsider this stage of the buying process.

Half of Singaporeans use a super app, 35% willing to try

Data • Rob Clapp, WARC Data Points, June 2020

An overview of the use of digital media and super apps in Singapore.

Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
Carat's ten trends for 2020: The year of all-conquering ecosystems

Article • Dan Calladine, WARC Exclusive, January 2020

Ten consumer, media and technology trends – and their implications for brands – for 2020, the year in which the marketplace is set to converge around the global tech-giant ecosystems.
Marketer's Toolkit 2020

Article • WARC Trends, November 2019

WARC's Marketer’s Toolkit 2020 adopts the STEIP methodology to cover five drivers of change that will affect marketers next year, built from an annual survey, 10 CMO interviews and WARC analysis.