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Oreo: The great cookies takeover

Case Study • MMA Smarties, Indonesia, Gold, 2021

Oreo, the cookie brand, rekindled consumers' excitement around the brand in Indonesia.

Oreo: Interests hack

Case Study • MMA Smarties, APAC, Gold, 2021

Oreo, a biscuit brand, launched a campaign in Indonesia to increase sales and penetration.

Oreo: Stay playful

Case Study • MMA Smarties, Silver, X (Global), 2021

Oreo, a cookie brand, launched a campaign in Vietnam to help parents focus on building an emotional connection with their kids and drive brand love and sales through more personalised messaging.

Munchee: Disappearing influencers

Case Study • Gimhani Alahakoon, Vino De Silva, Shalendra Mendis, WARC Media Awards, Bronze, Effective Use of Tech, 2021

Biscuit brand Munchee 'unpublished' some of the country's biggest online influencers to highlight the importance of imagination to children in Sri Lanka.

Britannia: Marie gold my startup 2.0 – home-makers turn job-creators

Case Study • SABRE Awards, APAC, Gold, 2021

Britannia Marie Gold, a biscuit brand, increased brand awareness and growth during the COVID-19 lockdown in India by providing entrepreneurs with virtual training from home.

Warburtons: Family, flour, fame.

Case Study • APG (UK), Silver, 2021

Warburtons, a bakery business, launched the long-term campaign From Our Family To Yours, in the UK to increase perceived brand quality and willingness to pay more.

OREO UK: The Playful Network

Case Study • APG (UK), Entrant, 2021

OREO UK, a biscuit brand, launched a campaign to bring brand meaning to the UK by encouraging playfulness.

What the UK’s HFSS ad ban will demand of brands

Article • Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021

A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.

Goldfish Crackers: Finn & friends

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In the US, Goldfish, a cracker brand, decided to turn its cracker snack into a multi-channel world of entertainment, including an animated TV series, 'Finn & Friends', game, mobile app and experience.

HFSS and the future of grocery retail: Unpacking the new rules

Article • WARC Exclusive, August 2021

Examines the implications of the new HFSS (high in fat, sugar and salt) food laws in the UK, and particularly their impact on marketers.

HFSS: How grocery brands and retailers can stay effective in an age of restriction

Article • Callum Saunders, WARC Best Practice, July 2021

Advice for marketers selling food or drink products high in (saturated) fat, salt or sugar.

Mondelez Kinh Do Vietnam: Keeping Trung Thu stories alive

Case Study • WARC Awards for Effectiveness, Entrant, Collaboration & Culture, 2021

Packaged mooncake brand, Kinh Do, rekindled the nostalgia of the traditional Trung Thu festival to reignite its relevance among young people in Vietnam.

Oreo: Proud parent

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Oreo, a cookie brand, launched a campaign in the United States to increase brand purpose and ally itself with the LGBTQ+ community.

Krispy Kreme: Giving Graduates Their “Senior Moment” During a Pandemic

Case Study • SABRE Awards, Gold, North America, 2021

Krispy Kreme, a doughnut brand, launched its Graduate Dozen campaign to target high school graduates in the US who had been robbed of their graduation ceremony by the COVID-19 pandemic.

Rich’s Africa: WhatsApp Chatbot

Case Study • MMA Smarties, Bronze, EMEA, 2020

Rich's, a family-owned food company, developed a WhatsApp chatbot and promoted it across Africa using social media, email and SMS marketing, and QR code stickers.

Tinkies: Celebrate Everything

Case Study • MMA Smarties, Silver, EMEA, 2020

Tinkies, a sponge cake brand, encouraged consumers in South Africa to create and own moments by giving its audience a platform to Celebrate Everything with Tinkies.

Eti Puf: Music Academy

Rankings • WARC Media 100, 2021

Biscuit brand Eti Puf connected with younger generations and increased brand awareness with an AR music app.

Molenberg: Level the playing field

Case Study • Sian Kitchen, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Premium bread brand Molenberg turned to sponsorship to raise awareness and increase sales in New Zealand, while simultaneously championing gender equality.

Dawn Foods: The voice of the customer

Research Paper • MRS Awards Papers, Finalist, MRS Award for Business-to-Business Research, 2020

Dawn Foods, a bakery manufacturer and ingredients supplier, created an international online community to gain key customer insights.

Rice Krispies Treats: Krispie Kitchen

Case Study • Chris Harder, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Confectionery brand Rice Krispies Treats recruited a virtual assistant to increase sales in the holiday season and boost the connection between American parents and their kids in a fun new way.

George Weston Foods: Unleash the Golden® Crumpet

Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020

George Weston Foods, a food company, increased the purchase frequency of its Golden Crumpets in Australia by launching a film of a crumpet that dreamed of having different toppings.

YouGov Ad of the Month – Malaysia: Chipsmore

Opinion • BrandIndex, November 2020

Malaysian chocolate chip cookie Chipsmore is the brand that has achieved the highest uplift in its Ad Awareness during October.

Havanna Reinvention: How to keep brands relevant in a volatile global context

Research Paper • Alan Aurich, Alejandro Alcedo, Fernando Moiguer, Magdalena Iocco, Lorena Cura, ESOMAR Conference papers, Latin America, 2020

Havanna, a food company, stepped out of its comfort zone to re-think its business model and value proposition while facing new consumer trends and a transformation in the competitive scenario in Argentina.

How Soreen used its loaf to become a millennial favourite

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Soreen, a brand of malt loaf, produced a series of OOH, TV and social ads in the UK that elongated the 'ee' in its name to position it as a snack for millennials that keeps them going.

Peek Freans RIO: Birthday Celebrations with RIO

Case Study • Yumna Yousuf, Bisma Khan, WARC Awards for Asian Strategy, Entrant, 2020

The launch of a new variant, coupled with a repositioning using animated characters, saw biscuit brand Peak Freans Rio boost relevance with its core target audience of kids in Pakistan.

What we know about Health and Wellness Marketing

Article • WARC Best Practice, May 2021

Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
What’s working in FMCG

Article • WARC Category Intelligence, June 2021

Global strategies, campaign updates and trends in the FMCG category.
Unilever’s global framework for post-pandemic marketing

Article • 샘 페나 테일러, Event Reports, Lions Live, June 2021

FMCG giant Unilever articulates an updated perspective on what its marketing ought to achieve in the post-pandemic world, according to a session at Lions Live.