Charisse Hughes, SVP/Global Chief Marketing Officer of The Kellogg Company, talks to US Commissioning Editor Cathy Taylor for WARC Marketer’s Toolkit about purpose, first-party data, and how its vast brand portfolio allows for marketing experimentation. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Kellogg's, a food manufacturing company, launched a global campaign on World Food Day to drive awareness on food safety and their progress against their commitments, and educate people about food waste.
Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021
A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.
Jennifer Pelino and Nadine Karp McHugh, ARF Experiential Learning, November 2020
SEEHER, a movement for increasing accurate portrayals of women and girls in advertising, partnered with IRI to analyse sales data of Gender Equality Measure (GEM) to learn the sales impact of a GEM-scored ad campaign and which networks/publishers have the highest sales impact.
Matthew Schwartz, ANA, ANA Magazine, September 2020
Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works discuss the Daily Yabba Dabba Doo series and the most effective ways for brands to harness user-generated content (UGC).
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.