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Influencer endorsements fail to influence purchase decisions

Data • Rob Clapp, WARC Data Points, August 2020

An overview of purchase drivers and planned purchases of UK and US consumers who follow influencers on social media.

COVID-19 brings long-term gains in Spanish online shopping

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Spain before and after the novel coronavirus (COVID-19) outbreak.

COVID-19 fails to drive long-term e-commerce growth in Japan

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in Japan before and after the novel coronavirus (COVID-19) outbreak.

Over half of Indian consumers will shop online after COVID-19

Data • Rob Clapp, WARC Data Points, July 2020

An overview of shopping online by product category in India before and after the novel coronavirus (COVID-19) outbreak.

Fellowes: Emma – Work Colleague of the Future

Case Study • SABRE Awards, Gold, EMEA, 2020

Fellowes, a manufacturer of office and technology accessories, launched a life-size model of the work colleague of the future to raise awareness of how workplace health and wellbeing needs to be improved across the UK, Germany and France.

Eve Sleep: Refuse to Snooze

Case Study • SABRE Awards, Gold, EMEA, 2020

Eve Sleep, an e-commerce mattress company, increased awareness and sales in the UK by launching an open letter and podcast that told of the negative impact snoozing has on our health.

Third of UK consumers spending at least 25% more on groceries

Data • Rob Clapp, WARC Data Points, May 2020

An overview of consumer spending across key verticals in the UK during the novel coronavirus (COVID-19) outbreak.

Scaling up a direct-to-consumer brand in 2020: Eve Sleep's CMO Cheryl Calverley

Opinion • Anna Hamill, November 2019

This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .

IKEA India: How A Gamified Catalogue Made An Unknown Brand Come Alive

Case Study • Jay Chiat Awards, Short, Connection Strategy, 2019

IKEA, a furniture retail company, used virtual reality to transform the car journey to its newly opened store in Hyderabad, to encourage footfall and brand awareness in India.

US, Furnishings & fittings Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, September 2019

An overview of advertising as a percentage of sales in the furnishings & fittings sector in the United States since 2007.

Purple taps influencer marketing

News • 10 September 2019

Purple, the mattress company, is partnering with a range of influencers that can help it reach people who run their home, thus moving it beyond the broad, irreverent humour that has characterised much of its advertising.

How mattress brand Purple has generated 1.5 billion online video views in three years

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2019

Purple, the mattress brand, has secured more than 1.5 billion views of its online video content by taking an innovative approach to this medium.

Godrej Interio: India Needs to Sleep@10

Case Study • SABRE Awards, South Asia, Marketing to Consumers (Existing Product), 2019

Godrej Interio, a furniture store, changed Indians' attitudes towards having a healthy sleep regime by enlisting celebrities to spread the message, and creating an app that gives insights on sleep regimes.

DTC mattress brand Simba delivered results with a smarter approach to programmatic

Article • Alex Brownsell, Event Reports, Programmatic Pioneers Summit, May 2019

Mattress-in-a-box brand adopted a new approach to dynamic creative to improve the effectiveness of its performance marketing.

Purple shows more DTC ad dollars going into TV

News • 01 July 2019

US direct-to-consumer mattress brand Purple is shifting its media strategy toward building top of mind awareness through TV while scaling up online shopping feeds in a trajectory illustrative of the wider DTC space.

Eve Mattress

Case Study • Design Effectiveness Awards, Silver, 2019

Eve sleep, a mattress company, increased sales and awareness in the UK by redesigning its packaging and branding to break category conventions with bright colours and ques of being wide awake.

IKEA: Using the power of "chat" to uncover consumer needs around the world

Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2018

IKEA, a furniture retailer, combined all the different survey data streams from test countries Japan, Saudi Arabia and the UK to discover the impact that in-the-moment experience has on future share of wallet.

Royal Auping’s evolution from heritage brand to emotionally articulate expert

Article • Sam Peña-Taylor, Event Reports, Digital Marketing World Forum, September 2018

The mattress category is not immune to disruption as new entrants offer online ease of purchase and consumers demand differentiation.

Man Wah Holdings: MW vs MWR – A battle for reputation

Case Study • SABRE Awards, Gold, Asia-Pacific, 2017

Hong Kong sofa manufacturer Man Wah protected its reputation from a potential short-selling scandal with a crisis PR strategy.

IKEA: The dining club

Case Study • SABRE Awards, Gold, EMEA, Retailers, 2017

Furniture chain IKEA promoted its food, cooking and dining products in the UK with a series of experience events, PR and social media.

Philips: 11.11 and The Art of War - Why mastery of data without good human design will only lead to mediocre results

Case Study • Kahwei Low, WARC Media Awards, Gold, Best Use of Data, 2016

This case study describes how global electrical brand Philips mined data to identify the most profitable spaces on e-commerce platform Tmall to boost sales by 100% on China's Single's Day.

The Hornbach Spring Collection

Case Study • AME Awards, Gold and Silver, 2016

This case study shows how the German home improvement store chain Hornbach engaged its key target audience of DIY enthusiasts through a campaign that reinforced that the brand shared in their passion.

IKEA hej Community

Case Study • AME Awards, Finalist, 2016

This case study shows how Ikea, the homeware brand, engaged with German customers with its IKEA Hej co-creation platform to involve them in every stage of the journey from design to purchase.

IKEA: The Great Sleep

Case Study • AME Awards, Gold and Silver, 2016

This case study describes how IKEA encouraged customers in Germany to think about their lives in a way that would promote the everyday relevance of the brand.

Ocedel: Film - 'Firefly Man' (Japan)

Rankings • WARC Creative 100, 2016

Contains the film creative 'Firefly Man' for Ocedel by the agency Drill in Japan.

Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
Nielsen report: Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Research Paper • Research on WARC, March 2020

This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.
How P&G blends traditional insight strategy with new technologies

Article • Geoffrey Precourt and Stephen Whiteside, Event Reports, CES, January 2020

Procter & Gamble, the consumer goods giant, believes that in-person observation still plays a vital role in the research process, despite the growing availability of digital data.
Global Ad Trends: Product category ad investment 2020

Data • James McDonald, WARC Data, October 2019

This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: