Nippon flower Council, a body that incorporates flower producers, distributors and retailers, created a new buying occasion amidst the COVID-19 pandemic in Japan by encouraging people to buy flowers for missed celebrations.
SABRE Awards, Best Use of Illustrations + Photography, In2, 2019
Scotts Miracle-Gro (SMG), a lawn and garden products corporation, partnered with NGOs and launched a visual social media campaign with National Geographic to solve the algae bloom water crisis in the US.
SABRE Awards, Gold, North America, Crisis management, 2016
ScottsMiracle-Gro (SMG), a marketer of lawn and garden products, increased customer satisfaction and sales by employing a campaign in the US that resolved complaints and claims from customers who had a bad experience with its fertilizer product.
Ank van Ophoven, Pamela Pauwels and Jochum Stienstra, ESOMAR Conference papers, Congress, Amsterdam, September 2011
Philips Lighting needed insights into garden needs with the potential to really make a change in the garden lights market and was therefore integral for Philips Lighting to completely involve the entire interdisciplinary team (researchers, technicians, marketers, designers).
This paper provides an overview of the lawn and garden equipment industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.
This paper provides an overview of the specialty gardening industry, primarily in the United States. This sector reflects a renewed interest in creating custom gardens in urban spaces, such as roof gardens, organic gardens, rock gardens designed to better the experience of city dwellers.
Steven Hastings, APG (UK), Creative Planning Awards, 1995
Gardena is Europe's largest manufacturer of gardening equipment. While it has a huge share in Germany and a healthy share in continental Europe, in the UK it is substantially smaller than the leading brand, Hozelock.
WARC Awards for Effectiveness, Gold, Brand Purpose, 2021
Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns.
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