Madison OOH Madison, WARC Awards for Asian Strategy, 2021
Paint corporation Asian Paints ran a large-scale outdoor campaign using audience data for location and media selection to make its ACE and TE brands stand out in the market in India and establish an effectiveness tool for OOH.
Ryobi Africa, a power and garden tool manufacturer, launched a marketing campaign to achieve a direct impact on sales, reach 10 million South Africans with campaign messaging and earn twenty Tier 1 pieces of coverage.
COVID-19 and a polarized political climate have caused consumer preferences – from what people buy to what media they consume – to shift quickly. And marketers need to know which media platforms inspire the most trust and influence, and reach the most consumers.
WARC Awards for Effectiveness, Gold, Brand Purpose, 2021
Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns.
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