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World market for pet care

Article • Euromonitor , Research on WARC, June 2021

The global pet care market is expected to increase in 2021, as the trend of bonding with companion animals during lockdown will persist.

Whiskas

Case Study • MMA Smarties, Bronze, MENA, 2020

Whiskas, a cat food brand, launched an interactive mobile campaign to gather data about consumers in the UAE.

Banfield Pet Hospital: 1 in 6 is One Too Many, Banfield Addresses High Rate of Veterinary Suicides

Case Study • SABRE Awards, Gold, North America, 2021

Banfield Pet Hospital, a private company that operates veterinary clinics, promoted its new training program to help support veterinarians and their mental health in the US through a PR launch event and free online resources.

Petco: Stop the Shock – Petco Ends the Sale of Electronic “Shock” Collars

Case Study • SABRE Awards, Gold, North America, 2021

Petco, a pet retailer, launched its campaign Stop the Shock to raise awareness among US pet owners of the detrimental effects that electric shock collars can have on their pets.

Our pets as the perfect “wellness” partners to boost personal health and brand wealth

Article • Susan Coles, WARC Exclusive, Spotlight Australia, April 2021

Companion animal health is a growing sector in Australia and provides a lucrative opportunity for brands to innovate within or connect to, says Ogilvy’s Susan Coles.

Royal Canin: Puppy Pre-Show AKC National Championship Dog Show

Case Study • SABRE Awards, IN2, North America, Best in Sponsorships, 2021

Royal Canin, a pet food brand, launched a virtual puppy show event to connect with a younger audience.

Lallemand Animal Nutrition: Bringing the Lallemand Brands Together - and to Life

Case Study • SABRE Awards, IN2, North America, Best in Identity Branding, 2021

Lallemand Animal Nutrition, a company that produces microbial strains for animal nutrition, created a unifying brand image, with a focus on performance.

Stallergenes Greer: Extending STAGR's Unsurpassed Service Model with a Robust Digital Ecosystem

Case Study • SABRE Awards, IN2, North America, Best in Digital Brand Platforms, 2021

Stallergenes Greer, an allergy immunotherapy manufacturer, launched an ecosystem of immersive resources and educational CRM programs in the USA.

Mars Inc (Household and domestic)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Mars Inc, the owner of brands such as Pedigree, Whiskas, Royal Canin and Nutro & Greenies.

Pets at Home: Very Important Pets Club

Case Study • DMA (UK), Bronze, 2020

Pets at Home, a pet supplies retailer, increased awareness and uptake of its VIP app by relaunching with personalised communications to offer education and humour.

Nestle SA (pet care)

Article • Euromonitor Advertiser Profiles, January 2021

This Company Profile from Euromonitor provides key details and analysis of Nestlé SA in the pet care sector.

Colgate-Palmolive Co (Petcare)

Article • Euromonitor Advertiser Profiles, December 2020

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive.

Meow Mix: Meow Mix Remix

Case Study • ARF Ogilvy Awards (US), Gold, 2020

Meow Mix, a cat food brand, improved brand saliency and sales with its light-hearted Meow Mix Remix campaign.

Petco: BuzzFeed + Petco Nutrition

Case Study • ARF Ogilvy Awards (US), Silver, 2020

Petco, a pet supplies brand, educated pet 'parents' on the crucial role that nutrition plays in helping maintain their pets' health and wellbeing in the USA.

Whiskas KIT: How cat content grew up to drive digital growth

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Whiskas, a cat food brand, created a branded content platform to consolidate its position in the UK as the preference in cat care and stand out in a crowded arena.

Life after lockdown: The new normal on YouTube

Article • Research on WARC, September 2020

The collective experience of lockdown inspired people to look for attainable authenticity and focus on productive entertainment.

Cesar Twinning: Putting dog food into Vogue

Case Study • Marketing Society, The Brave Awards, Highly Commended, 2020

Cesar, a dog food brand, launched matching sweaters for dog owners and their furry best friends in the US to create earned media and to increase sales.

Lockdown highlights failures in digital transformation

News • 06 July 2020

More than three months after lockdown sparked a rush to work from home, a trickle of people are returning to offices, and businesses are having to again consider their working practices; at Mars it’s all about ground-up transformation.

For Mars, COVID highlights the need for ‘ground-up’ digital transformation

Article • Brian Carruthers, Event Reports, Digital Transformation Conference, June 2020

Discusses the need to understand the behaviours that make digital transformations successful.

Mars Petcare: Bringing four paws and a solution to the loneliness epidemic

Case Study • SABRE Awards, Gold, EMEA, 2020

Mars Petcare, a pet care brand, increased awareness of how pets can help people suffering from social isolation and loneliness in the UK by launching an event during Mental Health Awareness Month.

Honey I'm Home: dog treats

Case Study • Design Effectiveness Awards, Design Effectiveness Awards, Silver, 2020

IFFCO, an Indian cooperative brand, launched a pet food brand in the US called Honey I'm Home which used symbols of naturalness and a lovable cartoon dog to connect with pet owners.

Stallergenes Greer: Augmenting reality to build an engaging NAVDF booth experience for vets

Case Study • SABRE Awards, Gold, North America, 2020

Stallergenes Greer, a global biopharmaceutical company, created an AR-led experiential booth at the North American Veterinary Dermatology Forum to promote its Supportive as a Service Dog campaign.

Hill's Pet Nutrition: It All Starts With Science

Case Study • AME Awards, Bronze, 2020

Hill's Pet Nutrition, a pet food brand, reversed declining sales and increased relevancy in the US by launching an informative video that shows how pet care all starts with science.

Gaming influencers see highest YouTube engagement

Data • Rob Clapp, WARC Data Points, April 2020

An overview of YouTube influencer engagement by sector.

Chewy’s marketing efficiency rises in wake of COVID-19

News • 06 April 2020

Chewy, the online retailer selling pet food and supplies, has enjoyed a “higher degree of marketing efficiency” from its communications, and is seeing many new customers turn to its site as they stay indoors due to COVID-19.

Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
Life after lockdown: The new normal on YouTube

Article • Research on WARC, September 2020

The collective experience of lockdown inspired people to look for attainable authenticity and focus on productive entertainment.
COVID-19: Consumer spending and media habits in the UK

Data • Marte Aune, Rob Clapp, WARC Data, May 2020

This report analyses consumer spending and media habits in the UK during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income.
Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
Lessons from the Effective 100

Article • Rankings Articles, May 2020

Analyses the world's top effectiveness campaigns, as ranked by the Effective 100, to uncover shared creative, media and measurement strategies.
How health and wellbeing brands can grow during COVID-19

Article • Richard McAleavy, WARC Exclusive, May 2020

With consumers more concerned about cleanliness during COVID-19, health and wellbeing brands are well positioned to benefit.