Pedigree, the pet food brand, transformed its treat product into a positive every day purchase in New Zealand through a campaign that created a mobile accessory and app that appealed to both pets and their owners.
SABRE Awards, Gold, North America, 2021
Banfield Pet Hospital, a private company that operates veterinary clinics, promoted its new training program to help support veterinarians and their mental health in the US through a PR launch event and free online resources.
WARC Awards for Effectiveness, Gold, Brand Purpose, 2021
Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns.
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