Moleskine, a manufacturer and product designer, increased online orders on its website in the UK by redesigning its website with a simplified homepage and personalised features to set it apart from third-party platforms.
Rajesh Sharma, Akhilesh Nath, Vedabrata Rao, WARC Awards for Asian Strategy, Entrant, 2020
Indian furniture glue Asian Paints Adhesives TruGrip Ultra needed to grow sales, consideration and engagement to compete with the dominant category leader, so it ran a WhatsApp campaign to connect directly with its trade audience.
Tramontina, a cookware and home appliances brand, created a campaign that used synesthesia to pair songs with recipes, allowing the brand to engage younger Brazilian audiences and show them the best pan to cook their preferred meals in.
Irin Ko, WARC Awards for Asian Strategy, Entrant, 2019
Beverage and food container brand Thermos challenged conventional advertising in Japan by creating authentic branded content to illustrate the importance of the perfect temperature, thereby increasing brand awareness and growing market share.
SABRE Awards, EMEA, Public Education , Gold, 2019
Battery manufacturer Duracell joined NGOs, retailers and government in establishing battery-recycling infrastructure and sustainable business practices in Russia – which has a battery recycling rate of 1.5%, compared with an EU average of 45%.
WARC Awards for Effectiveness, Gold, Brand Purpose, 2021
Unilever-owned detergent brand Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns.
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