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Procter & Gamble Co (Household & domestic)

Article • Euromonitor Advertiser Profiles, May 2020

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Breeze: A Handy 'Good Luck' to the Chinese New Year!

Case Study • AME Awards, Bronze, 2020

Breeze, a paper towel brand, encouraged sales during the Spring Festival in China by creating packs that featured designs of the Chinese Mahjong game.

Vinda Deluxe: The Malaysian Cause

Case Study • Vinod Manoharan, Edmund Hon, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020

Vinda Deluxe, the tissue brand, grew sales and brand scores in Malaysia by connecting their key product attribute with a consumer insight.

Kao Corp in Tissue and Hygiene (Household and domestic)

Article • Euromonitor Advertiser Profiles, March 2020

This Company Profile from Euromonitor provides key details and analysis of Japan-based manufacturer Kao Corp in the tissue and hygiene category.

GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.

Henkel AG & Co KGAA (Household and domestic)

Article • Euromonitor Advertiser Profiles, March 2020

This Company Profile from Euromonitor provides key details and analysis of Henkel AG & Co KGaA in the Home Care category.

Kimberly-Clark Corp (Household and domestic)

Article • Euromonitor Advertiser Profiles, December 2019

This Company Profile from Euromonitor provides key details and analysis of Kimberly-Clark Corp, the owner of brands such as Huggies, Kleenex and Depend.

Kao Corp (Household and domestic)

Article • Euromonitor Advertiser Profiles, July 2019

This Company Profile from Euromonitor provides key details and analysis of Kao Corp, the owner of brands such as Laurier and Merries.

Goldeimer: Shitty Paper – Made From Hate

Rankings • WARC Media 100, 2019

Goldeimer, a toilet paper brand, used the German 2017 general election to speak out against hate.

Georgia-Pacific analyzes shopper habits from the bathroom to the center store

Article • Mary Connors, Event Reports, Shopper Insights & Retail Activation Conference, June 2018

Georgia-Pacific, the paper products company, has tapped the power of shopper information to gain an in-depth understanding of consumers.

Essity: Launch of Cushelle Quilted

Case Study • DMA (UK), Silver, 2018

Cushelle, a brand of toilet tissue, used a powerful value led headline – "£2 OFF" – to encourage engagement with the brand in the UK.

P&G Results: Where strategy must go next

News • 01 August 2018

GLOBAL: Procter and Gamble, the world’s largest advertiser, hinted at some strategic changes during an earnings call that saw the FMCG giant miss forecasts, amid news of price increases.

Matsumoto Kiyoshi Holdings: End Embarrassment

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018

Matsumoto Kiyoshi Holdings, a drugstore chain in Japan, increased its share in the toilet paper category by redesigning its brand packaging to eliminate shame.

Brawny: Strong Brands Take Stands

Case Study • Effies (North America), Silver, North American Effies, 2018

Brawny, the US paper towel brand, changed its iconic ‘The Brawny Man’ to a woman as part of its #StrengthHasNoGender campaign to compete with the industry Goliath, Bounty.

The world's best FMCG campaigns and companies 2018

Rankings • Rankings Articles, May 2018

Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year.

Kimberly-Clark taps power of design thinking

News • 22 April 2018

DANA POINT, CA: Kimberly-Clark, the health and personal care company, is making greater use of a “brand-design” approach as it seeks to maximise the impact of assets such as the logos for offerings like Kleenex.

How Kleenex blew out its brand message softly and powerfully

Article • Geoffrey Precourt, Event Reports, ANA 2018 Brand Masters, March 2018

Kleenex, the tissue brand made by Kimblerly-Clark, has seen success through adopting a range of innovative marketing strategies.

Kleenex's route to renewed relevance

News • 08 April 2018

DANA POINT, CA: Kleenex, the iconic tissue line made by Kimberly-Clark, successfully enhanced its brand saliency with a campaign based around the power of simple, but meaningful, social connection.

Kleenex: How even a brand icon has to find new ways to fight

Article • Geoffrey Precourt, Event Reports, ANA 2018 Brand Masters, March 2018

Kleenex, the tissue brand manufactured by Kimberly-Clark, successfully built consumer engagement through a focus on caregiving and compassion.

Scottex: Toilets change lives

Case Study • MMA Smarties, Silver, Spain, 2017

Scottex, a toilet paper brand, launched a campaign in Spain to generate brand awareness and also raise awareness about infant mortality caused by poor hygiene conditions in bathrooms in third world countries.

Quilted Northern: National Toilet Paper Day

Case Study • Effies (North America), Gold, North America Effies, 2017

This case study shows how Quilted Northern, a bath tissue brand, partnered with Amazon and used national toilet paper day to create a campaign to tackle less loyal consumers in the US.

A communications way for legendary communications at Kimberly-Clark

Article • SABRE Awards, Winner, LATAM, Company of the Year, 2017

Kimberly-Clark, a personal care products corporation, successfully launched a new internal communications strategy in Latin America, which was quickly adopted across the brand's global structure.

Kimberly-Clark: Introducing the K-C way

Case Study • SABRE Awards, Certificate of excellence, LATAM, Research and Planning, 2017

Kimberly-Clark, a personal care products corporation, increased the profile of the Ethics and Compliance (E&C) department within its Latin American offices, by launching a more engaging content platform and encouraging employees to participate in open dialogue.

Scott: Tube-free impact-full crash

Case Study • SABRE Awards, Gold, North America, Influencer Marketing, 2017

Scott, a toilet paper company, increased sales and environmental awareness for the problem of toilet paper tube waste, by launching an integrated campaign that used pranks to showcase the amount of cardboard tubes wasted in the US.

Georgia-Pacific champions female-friendly ads

Article • Stephen Whiteside, Event Reports, ARF Annual Conference, March 2017

This event report outlines how Georgia-Pacific, the paper-products company, is seeking to advance female equality in advertising.

Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
Nielsen report: Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Research Paper • Research on WARC, March 2020

This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.
How P&G blends traditional insight strategy with new technologies

Article • Geoffrey Precourt and Stephen Whiteside, Event Reports, CES, January 2020

Procter & Gamble, the consumer goods giant, believes that in-person observation still plays a vital role in the research process, despite the growing availability of digital data.
Global Ad Trends: Product category ad investment 2020

Data • James McDonald, WARC Data, October 2019

This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: