Sony Pictures Home Entertainment, a media company, increased hype and DVD purchases of Spider-Man: Into the Spider-Verse in the US by getting eight of the top Twitch streamers to feature its characters in their gameplay.
MMA Smarties, Bronze, X (Global), 2020
Paramount Pictures, a film studio, teamed up with AdColony, an advertising platform, to develop an interactive mobile campaign to generate awareness and excitement for the upcoming film release of Sonic the Hedgehog.
PVR, a film entertainment brand, reinforced its image as a consumer-centric brand that continues to bring alive unique experiences for a multiplex audience in India and showcased its products and offerings with its Alternate Content campaign.
As well as introducing consumers to new digital media channels – from e-commerce to livestreaming – the COVID-19 lockdown may have a positive long-term impact on the number of people spending money on in- and out-of-home entertainment, research sugge
Universal, a film studio, teamed up with The Daily Show to promote the release of The Secret Life of Pets 2 in the US by releasing a film that showed what pets really get up to when their owners aren't there.