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Netflix: Matchmaker

Case Study • MMA Smarties, APAC, Gold, 2021

Netflix, a streaming service, launched a campaign in India to drive consideration and gain new subscribers.

GS Shop: Moloco dynamic creative optimization achieves 4000% ROAS

Case Study • MMA Smarties, Silver, X (Global), 2021

GS SHOP, a TV home shopping company, launched a campaign in Korea to increase active app users and the ratio of in-app revenue over total revenue.

Google: The Google SuperPanel – pushing the boundaries of cross-channel passive campaign measurement

Case Study • MRS Awards Papers, Finalist, Media Research, 2021

Google, a technology company, launched a campaign in the UK to create a single-source panel for holistic passive cross-channel campaign measurement, validate tracking technology, account for pre-campaign brand predisposition and gauge brand decay rates on core key performance indicators (KPIs).

Sky: Direct web attribution

Case Study • MRS Awards Papers, Winner, Innovation in Data Analytics, 2021

Sky Media, the broadcaster, launched Direct Web Attribution to conclusively calculate the effectiveness of advertiser's TV campaigns in the UK.

Why the UK broadcast giants want to be part of the CTV in-crowd

Opinion • Virginie Dremeaux, November 2021

A survey by FreeWheel and CoLab Media Consulting finds advertisers increasingly attracted to ‘advanced TV’ media, such as connected TV and video-on-demand platforms.

Omroep Zwart: Full colour television – launching an inclusivity focused broadcasting network

Case Study • Rik Boin, Elias Reinheimer, WARC Media Awards, Bronze, Effective Use of Partnerships and Sponsorships, 2021

Omroep Zwart, an inclusive broadcasting station, launched a campaign in the Netherlands to increase registrations.

BBC: I May Destroy You

Case Study • Steve Winstanley, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2021

The BBC, the British broadcasting corporation, launched a campaign in the United Kingdom to make sure that the media for I May Destroy You was relevant to under 35s.

FOX: Debut

Rankings • WARC Effective 100, 2021

FOX, a media company, made TV production a more inclusive platform for fans in Portugal by encouraging them to film the TV trailers themselves, using WhatsApp as a microphone.

beIN Sports: Fans for life

Rankings • WARC Media 100, 2021

beIN Sports, a network of sports channels, increased brand awareness in the US by showing the devotion of the Hinchas.

FOX: Debut

Case Study • WARC Cases, November 2021

FOX, a media company, turned Portugal into a country-sized sound studio, encouraging fans to film their own TV trailers to create a better relationship with them.

beIN Sports: Fans for life

Case Study • WARC Cases, November 2021

beIN Sports, a network of sports channels, increased brand awareness in the US by showing the devotion of the Hinchas.

Channel 4’s Zaid Al-Qassab on why marketers can’t be ‘fooled into quick clicks’

Opinion • Alex Brownsell, November 2021

Zaid Al-Qassab, CMO and Inclusion & Diversity Director at British broadcaster Channel 4, spoke to WARC’s Alex Brownsell for Marketer’s Toolkit 2022 about scaling up digital content, the brand’s role in a crisis, and why influencers and creators aren’t the same thing. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Colors: How audio tech boosted viewership for a video platform

Case Study • Sheshadri Ramachandran, WARC Awards for Asian Strategy, 2021

TV channel Colors used digital and Tuttler ACR technology to successfully launch the 14th season of its reality show Bigg Boss against a rescheduled IPL in India.

Colors: The Big Switch

Case Study • Anushka Sen, Amit Singh, Sheshadri Ramachandran, WARC Awards for Asian Strategy, 2021

Television channel Colors TV employed a behavioural targeting strategy using TV, radio, print and digital to successfully launch its romantic drama Shubharambh in India.

Sky TV/Sky Q: Simplicity is the enemy of DIVERSITY