News
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25 January 2021
Korean TV dramas, popularly known as K-dramas, are becoming an increasingly important channel for luxury brands to connect with consumers, not just in South Korea but across the wider Asia-Pacific region.
News
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22 January 2021
Against a backdrop of steep budget cuts, UK-based pay-TV brand BT Sport was able to create and ride a wave of conversation by writing the script of the 2019/20 football season using AI, growing subscriptions by almost a third.
Case Study
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DMA (UK), Grand Prix, 2020
BT Sport, a group of pay television sports channels, collaborated with Google Cloud, Opta and Squawka to write the script for the entire 2019/20 season using artificial intelligence.
News
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20 January 2021
As streaming enters the mainstream of sports viewing, a new paper anticipates that fans will increasingly subscribe to a handful of services, expecting the ability to switch plans on and off as needed.
News
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13 January 2021
TV network group OpenAP is to introduce technology that will give advertisers a digital-style view of available slots.
Case Study
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WARC Cases, 2020
Children’s education and entertainment brand Pants Bear launched in Malaysia with a content strategy tailored around cultural moments and learning activities.
News
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08 January 2021
LG Electronics of South Korea, one of the largest TV manufacturers in the world, has acquired a 60% stake in Alphonso, a California-based TV data and measurement firm, as it seeks to expand its streaming TV ad business.
News
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06 January 2021
Discovery is betting on its €1.
Article
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Brightcove, Research on WARC, December 2020
This report uncovers insights that will aid media companies, broadcasters, OTT streaming services and content owners in charting their own future in OTT.
News
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15 December 2020
US streaming giant Amazon Prime Video has signalled its intent to grow its live cricket streaming service in India, ultimately challenging Disney’s leading position, reports the Financial Times.
Research Paper
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Collin Leirvik, Renata Policicio, ESOMAR Conference papers, Insights Festival, 2020
US cable sports channel ESPN created a new storytelling framework to determine whether measuring its effectiveness could directly influence business growth.
News
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15 December 2020
Traditional TV viewing is on the decline across the US and northern Europe, with Finland one of the few countries to have resisted the lure of streaming TV during lockdown, a new study shows.
Opinion
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Brian Wieser, December 2020
Brian Wieser, GroupM’s Global President of Business Intelligence, talks to WARC’s Alex Brownsell about the rise of Netflix, the fall of Quibi and the prospect of Facebook or Google being broken up.
Opinion
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Sarah Jones, December 2020
TV viewing habits have been upended. Audiences are more likely to watch content by themselves. Dayparts no longer determine platform choice. These changes demand a new approach to TV planning, writes Sky Media’s Sarah Jones.
News
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10 December 2020
Consultancy giant Nielsen plans to update the way it measures TV ratings to better mirror audiences, who are consuming live and on-demand TV via multiple devices and channels, showing how digital is now a core part of the medium.
Case Study
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Shannon Toumey, Victoria Shobe, Angela Scire, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Broadcaster FOX attracted viewers in the US to its 9-1-1: Lone Star series through a sponsorship deal with the New York Post that included premium print and digital ad placements, social media amplification, and a branded food truck.
Research Paper
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MRS Awards Papers, Finalist, MRS Award for Media Research, 2020
Discovery, a mass media company, conducted research into the role that passions play in people's lives in Europe, LATAM and the USA and investigated how the media can influence these passions.
Research Paper
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MRS Awards Papers, Finalist, MRS Award for International Research, 2020
The BBC World Service, an international broadcaster, researched the perceptions of gender and sport in India and not only improved business outcomes but also contributed to Indian society.
Research Paper
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MRS Awards Papers, Finalist, MRS Award for Media Research, 2020
The BBC, a British public service broadcaster, developed Compass, an audience measurement tool, to provide crucial data to help the BBC serve its audiences.
Research Paper
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MRS Awards Papers, Winner, MRS Award for Applications of Research, 2020
BT, a multinational telecommunications company, grew its acquisition by 11% and attracted younger consumers by reinvigorating and relaunching its TV proposition in the UK.
News
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03 December 2020
The governing body of Germany’s top two football divisions, the DFL, is looking to a radical plan of starting an OTT subscription service, with more than 20 different private equity groups interested in providing investment.
Article
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Ramona Daniel, Research on WARC, November, 2020
COVID-19 has been a true game changer in terms of media consumption habits and purchasing behaviour, both accelerating existing trends and forcing new behaviours for many people.
News
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26 November 2020
Subscription watching delivers a more engaged audience than non-subscription, according to a new study released by Foxtel in partnership with strategic insights consultancy Nature.
News
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23 November 2020
The new homebound work and leisure economy has led to rising demand for new and quality content and for better devices in India, a new study by Dolby Laboratories and Wakefield Research has found.
News
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19 November 2020
Amazon-owned streaming service, Twitch, is testing a new kind of ad called Multiplayer Ads, in which a creator can choose the ad and play it to all viewers simultaneously rather than individual ads chosen algorithmically.
