Non-profit, public sector & education

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Case Study • DMA (UK), Gold, 2021

GambleAware, a charity working to minimise gambling-related harm, encouraged bettors in the UK to take time out and think about their bet before placing it.

Relate: Let's Talk The Joys of Later Life Sex

Case Study • DMA (UK), Gold, 2021

Relate, a relationship charity, encouraged older people in the UK to talk openly about sex and intimacy.

The Kiyan Prince Foundation: Long Live The Prince

Case Study • DMA (UK), Gold, 2021

The Kiyan Prince Foundation (KPF), an organisation that tackles knife crime, raised funds and spread its message in the UK.

Nubian Jak Community Trust: Black Plaque Project

Case Study • DMA (UK), Silver, 2021

Nubian Jak Community Trust, a commemorative plaque and sculpture scheme focused on memorialising the historic contributions of Black and minority ethnic people in Britain, unveiled 30 temporary plaques dedicated to Black Britons in the UK.

RSPCA: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal

Case Study • DMA (UK), Silver, 2021

RSPCA, an animal welfare charity, increased donations in the UK by launching a campaign that featured tailored creative based on donor data.

Solace Women's Aid: #MakeItStop

Case Study • DMA (UK), Gold, 2021

Solace Women's Aid, a charity working to prevent abuse against women and girls, raised funds and awareness in the UK with its Christmas #MakeItStop campaign.

WaterAid: Juxtaposing the Mission to Mars with "The Girl Who Built A Rocket"

Case Study • DMA (UK), Silver, 2021

WaterAid, a non-governmental organisation focused on water, sanitation and hygiene, released an animated film to raise awareness and funds for water scarcity in Madagascar.

RNID: Mishearing Something?

Case Study • DMA (UK), Bronze, 2021

RNID, a charitable organisation, promoted its digital hearing check tool in the UK by launching a humorous campaign that highlighted commonly misheard phrases.

L'Enfant Bleu: Undercover avatar

Case Study • MMA Smarties, Gold, X (Global), 2021

L'Enfant Bleu, a child safeguarding association, launched a campaign in France to reach out to children who may have been victims of abuse during the COVID-19 pandemic.

Ad Council / Brady: End family fire – no extra life

Case Study • MMA Smarties, Best in show, North America, 2021

Brady, a US non-profit organisation advocating for gun control, raised awareness of how easy access to guns is a key driver of gun suicide in the USA.

Joseph Rowntree Foundation (JRF): Destitution in the UK – using innovative research to drive positive social change

Case Study • MRS Awards Papers, Winner, Inclusive Research, 2021

The Joseph Rowntree Foundation, the social change organisation, conducted an extensive study of destitution in the UK.

Consumer Council for Water: Sink sense – kitchen sink habits caught on camera

Case Study • MRS Awards Papers, Highly Commended, New Consumer Insights, 2021

Blue Marble Research,a research agency, conducted an observational study in the UK.

NSPCC: Using Impact and progress to drive charity donations

Case Study • MRS Awards Papers, Winner, Applications of Research, 2021

The NSPCC, the child protection service, drove income while achieving long-term trust with its customers in the UK.

COVID-19 and the forgotten C

Case Study • MRS Awards Papers, Grand Prix, 2021

Macmillan, the charity group, provided an evidence base for organisational decision making and drew attention to the challenges faced by people living with cancer during the pandemic in the UK.

Clean Air Fund: Mobilising the healthcare community to tackle air pollution

Case Study • MRS Awards Papers, Finalist, Healthcare Research, 2021

The Clean Air Fund (CAF), a philanthropic initiative, launched a multi-method research programme across the UK, India, Bangladesh, Mexico and Ethiopia to uncover strategies that would spur the healthcare community to act on air pollution.

The Royal National Institute of Blind People (RNIB): The power of archetypes – how cultural insights transformed RNIB

Case Study • MRS Awards Papers, Winner, Cultural Insights, 2021

Versiti, the consultancy brand, helped to transform RNIB by refocusing the corporate strategy and brand logo in the UK.

The good side x Movember: ‘listen and learn’

Case Study • MRS Awards Papers, Finalist, Cultural Insights, 2021

Movember, a men's mental health and wellbeing charity, launched an international campaign to create media interventions to change the conversation around men's mental wellbeing and stimulate authentic, credible behaviour change.

Lebanese Breast Cancer Foundation (LBCF): The bread exam

Case Study • Tugce Sezer, Cedric Astrella, Tahaab Rais, WARC Media Awards, Grand Prix + Effective Native Award, Effective Use of Partnerships and Sponsorships, 2021

The Lebanese Breast Cancer Foundation (LBCF), an NGO, used a bread-making video in Lebanon to show women how they could perform a breast cancer check on themselves.

L'Enfant Bleu: Undercover avatar

Case Study • Emeric Deminiere, WARC Media Awards, Grand Prix + Most Scalable Idea Award + Platform Pioneer Award, Effective Use of Tech, 2021

French child welfare association L'Enfant Bleu created an in-game confidante to enable children to speak out about abuse.

SNIFF: Clásico Dogs

Rankings • WARC Effective 100, 2021

SNIFF, a dog rehoming charity, turned rescue dogs into football stars in a social media campaign to boost adoption rates in the UAE.

RIT Foundation: Please Arrest Me

Rankings • WARC Creative 100, 2021

The RIT Foundation, an Indian NGO fighting for women’s rights, launched a documentary film as part of its Please Arrest Me campaign to call for the criminalisation of marital rape.

Fundación BBK: The last older person to die in loneliness

Rankings • WARC Creative 100, 2021

BBK, a banking foundation, drew attention to loneliness among older people in Spain with its campaign Invisible Loneliness.

Reporters Without Borders: The Uncensored Library

Rankings • WARC Creative 100, 2021

Reporters Without Borders (RSF), an international non-profit organisation, leveraged the computer game Minecraft to bring its campaign about freedom of the press to countries with high levels of media control.

Go Equal: #GoEqual

Rankings • WARC Creative 100, 2021

The Go Equal Movement, an organisation promoting gender equality in sport, launched a campaign following footballer Marta Vieira da Silva’s winning goal.

Associação Portuguesa Contra a Leucemia: Filled by Palsy

Rankings • WARC Effective 100, 2021

APCL, an NGO, trained cerebral palsy patients in Portugal to become certified public accountants (CPAs) that help the Portuguese with their taxes in exchange for a donation to APCL.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.