Non-profit, public sector & education

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Representus: The dictators address america

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Bi-partisan non-profit RepresentUS ran a social media campaign to encourage voter participation in the United States' 2020 election.

Help For Heroes: 40,000 Strong

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

UK service personnel recovery support charity Help for Heroes enlisted its own mini-army to get the nation talking and effect systemic change to the medical discharge process, while emphasising the charity's vital role during peacetime.

Peace Products: Peace Products

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Peace Products created a unique seed brand with the global appeal necessary to turn Colombia's small farmers into profitable entrepreneurs.

United Nations: The penguin and the whale

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

The United Nations partnered with WeChat in telling an animated tale with a tragic ending to Chinese students, to raise awareness of its Sustainable Development Goals and spark discussion of the global agenda facing us all.

The Movember Foundation: A moment against silence

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Men's health charity Movember reframed a ritual of silence to get people talking about male mental health in New Zealand.

Ayuda Humanitaria Para Venezuela: The good drug trafficking

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Non-profit NGO Fundacion Colibri turned the negativity of Colombian drug-trafficking on its head to ensure the continued flow of humanitarian aid into in Venezuela.

WWF: How WWF began to turn the tide on plastic

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.

Advertising and Design Club of Canada: All-nighter webathon

Case Study • WARC Awards for Effectiveness, Shortlisted, Business-to-Business, 2021

Not-for-profit organisation, the Advertising and Design Club of Canada, created a 24-hour online event to raise funds and ensure its survival during the Covid-19 pandemic.

Every Kiwi Vote Counts: Meddle in the New Zealand election

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Non-partisan initiative Every Kiwi Vote Counts harnessed the power of social networks to mobilise overseas New Zealanders (Kiwis) to vote in the country's 2020 election.

Sick Kids: One million strong

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

In 2020, Canadian children's hospital the Sick Kids Foundation was in the fifth year of a six year fund-raising campaign for a new hospital; it focused on the milestone of one million unique donors to drive monthly and one-time donations, and build brand health.

Donner Sang Compter (DSC): Blood Unity

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

NGO Donner Sang Compter turned tradition on its head to encourage blood donation and save lives in Lebanon.

Sick Kids: Sick Kids vs conventional fundraising

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

Toronto, Canada's SickKids Children's Hospital needed to raise $1.3bn over six years to build a new facility so it ran a long-term campaign that evolved annually to drive one-off and monthly donations.

The StopCut Project: Ending Female Genital Mutilation in Nigeria

Case Study • Adedeji Adeleke, Noah's Ark, WARC Cases, May 2021

Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.

Diversity Marketing Consortium: Breaking down systemic barriers and helping underrepresented entrepreneurs thrive

Case Study • SABRE Awards, Silver, North America, 2021

SourceCode Communications, a PR agency, supported underrepresented businesses in the US amidst the COVID-19 pandemic by launching the Diversity Marketing Consortium which provides them with marketing services.

National Education Association: Educators for Joe

Case Study • SABRE Awards, Diamond, North America, 2021

The National Education Association (NEA), a labour union, launched a digital campaign to educate its members about the benefits of a Biden presidency in the US for the NEA.

Jake's House: ASD – Rockin' the Spectrum

Case Study • SABRE Awards, Gold, North America, 2021

Jake's House, an autism charity, addressed the issue of loneliness within the autism community in Canada by using the power of music to dispel the misperception that those on the autistic spectrum prefer to keep to themselves and shun the spotlight.

St. Jude: The Game Theory $1,000,000 Challenge for St. Jude!

Case Study • YouTube Works for Brands, US, Action Driver, 2021

St Jude, a children's research hospital, increased donations on Giving Tuesday in the US by launching a partnership with big YouTube stars who encouraged donations through a livestream telethon on YouTube.

Tencent Foundation / China Organ Donation: A Team of One

Rankings • WARC Creative 100, 2021

Tencent Foundation, the philanthropic unit of Tencent, and China Organ Donation, an initiative run by the Red Cross Society of China, increased donor registrations by showing the power of organ donation.

Donner Sang Compter (DSC): Blood Unity

Rankings • WARC Effective 100, 2021

Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, leveraged an outdated tradition to raise awareness of the importance of donating blood in Lebanon.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Street Grace: Gracie

Rankings • WARC Effective 100, 2021

Street Grace, a religious organisation in the US, raised awareness of child sex trafficking by using AI to intercept online predators.

March For Our Lives: Generation Lockdown

Rankings • WARC Effective 100, 2021

March For Our Lives, the student-led organization working to prevent gun violence in the US, spurred politicians to find a solution to school shootings by shining a light on a disturbing reality.

INCUCAI / Sony Music Entertainment: Through your eyes

Rankings • WARC Creative 100, 2021

INCUCAI, an Argentine charity, and Sony Music Entertainment, a music company, encouraged people to become cornea donors by taking away the act of seeing.

Sea-Watch: LIFEBOAT - THE EXPERIMENT

Rankings • WARC Media 100, 2021

Sea-Watch, a non-profit organisation, raised awareness around the refugee crisis by showing Germans what it is like to be a refugee crossing the Mediterranean Sea.

The most awarded work for creativity

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for creativity for 2020, compiled using our rankings methodology, but not ranked.

The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
The long-term impact of COVID-19 on consumer behaviour

Article • William Hanmer-Lloyd and Stephanie Watson, WARC Exclusive, April 2020

COVID-19 has the potential to disrupt consumer purchase behaviour, and to drive the uptake of new brands across all categories over the long-term.
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.