Home Topics Industry sectors Non-profit, public sector & education

Non-profit, public sector & education

Latest
Most Read

Filter by

Charities & voluntary organisations (2,240)

Public health (809)

Government, social policy (745)

Educational, universities (228)

Military & emergency services (156)

Search in

Case Studies (139)

Articles (12)

Research Papers (15)

News (4)

Opinion (4)

Data (23)

Rankings (31)

Show only

Recommended

(2)

Videos

(64)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

228 results found

Reset Filters

Search in

Case Studies (139)

Articles (12)

Research Papers (15)

News (4)

Opinion (4)

Data (23)

Rankings (31)

Show only

Recommended

(2)

Videos

(64)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

228 results found

Sort By

The Open University: Your ambition. Our mission.

Case Study • DMA (UK), Silver, 2021

The Open University (OU), a university, launched a campaign in the UK to dispel myths and recruit students.

Ruangguru: Transforming education through innovation

Case Study • MMA Smarties, Indonesia, Silver, 2021

Ruangurru, the education company, launched a free 18-channel online school in Indonesia.

Charter Schools USA: Enrollment lead gen campaign

Case Study • MMA Smarties, Silver, North America, 2021

Charter Schools USA, an education management organisation, launched a lead generation campaign in the USA and increased enrolment numbers for participating schools.

London School of Economics / British Council: Going beyond face value – understanding how citizens can support international cooperation

Case Study • MRS Awards Papers, Highly Commended, International Research, 2021

The British Council, Opinium, EPO and LSE collaborated to offer new methodological tools to understand values that shape the conditions for international cooperation in the UK.

Monash University: A Future Without Change

Rankings • WARC Media 100, 2021

Australian educational institution, Monash University recruited new students and inspired the next generation by creating 17 products that should not exist, showing potential students what the world could become if environmental and social issues are only adapted to, not challenged.

Pearson: Learning unlocked

Case Study • SABRE Awards, South Asia, Gold, 2021

Pearson, a digital education brand, launched a campaign in India to increase the brand's reach among educators, launch B2C products for the first time and take a focused and differentiated approach given restrictions on budgets because of COVID-19.

Vedantu Innovations: Meteoric climb to a top EdTech brand in India

Case Study • SABRE Awards, South Asia, Gold, 2021

Vedantu, an online tutoring platform, launched a strategy in India to establish itself as a challenger brand in the EdTech space and an EdTech leader that sustains India's learning needs.

Education New Zealand: Learn with new

Case Study • SABRE Awards, South Asia, Gold, 2021

Education New Zealand (ENZ) launched a campaign for Indian students to position New Zealand as a safe destination for higher studies amongst students and parents and create recall with a 30% increase in inquiries.

Unacademy: Turning self doubt into self belief

Case Study • Rasika Fernandes, Hardik Foflia, WARC Awards for Asian Strategy, 2021

Examination prep app, Unacademy, connected with students and challenged the psychologically stressful coaching culture in India.

Han Lin Publishing: The one and only questionnaire in the world

Case Study • SABRE Awards, APAC, Gold, 2021

Hanlin, an education publishing company, increased brand awareness and sales in Taiwan with its campaign The One and Only Questionnaire in the World.

The creative angle: Addressing diversity, equality and inclusion in APAC

Article • Ken Chan, WARC Exclusive, September 2021

VMLY&R’s Ken Chan analyses the implications and applications of diversity, equality and inclusion (DEI) for brand planning, creative development, marketing and media.

upGrad: BeYouNick x upGrad originals – the office canteen

Case Study • YouTube Works for Brands, India, Best Collaboration, 2021

upGrad, an online higher education company, increased brand awareness in India by launching a comedy web series on YouTube to reach and engage its target audience of young professionals and students.

Jacques Chirac School Group: Streamlining school admissions

Case Study • Safaa Lharti, El Mehdi Ben Lakdame, Mouna El Azim, Tawfik El Mernissi, WARC Prize for MENA Strategy, Entrant, 2021

Groupe Scolaire Jacques Chirac, the school, reimagined its admissions process to help parents and create preference in Morocco.

ITMO University: #DigitalNative: 2020 Admission Campaign

Case Study • SABRE Awards, EMEA, Gold, 2021

ITMO University, a state-supported university in Russia, encouraged high school leavers to apply to the university.

India, Education advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the education sector in India since 2013.

Japan, Education/Medical Services/Religion advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the education/medical services/religion sector in Japan since 2008.

Japan, Government & Non-Profit advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the government& non-profit sector in Japan since 2008.

Japan, Government/Charity advertising spend by medium

Data • Cinzia Petio, WARC Data Points (Dynamic), July 2021

An overview of advertising spend by medium in the government/charity sector in Japan since 2008.

UNSW: Where We Become Together

Case Study • WARC Awards for Effectiveness, Entrant, Instant Impact, 2021

The University of New South Wales (UNSW), a higher education organisation, encouraged future students to live in university accommodation.

University of Plymouth: Plymouth on Demand

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

The University of Plymouth, a British university, hosted virtual open days in the UK during the COVID-19 pandemic to attract prospective students.

Swinburne University of Technology: Swintopia virtual open day

Case Study • WARC Awards for Effectiveness, Entrant, Customer Experience, 2021

Swinburne University of Technology, an Australian university, created Swintopia in Australia to replace its in-person open day during the COVID-19 pandemic.

Unacademy: Challenging the coaching culture of India

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Unacademy, an online teaching platform, launched a campaign to tackle the negative coaching culture in India and provide more support for students.

Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image

Research Paper • Louise Spry and Christopher Pich, Int. Journal of Market Research, Vol. 63, No. 2, 2021, pp. 177-200

This article focuses on assessing the capabilities of projective techniques, in gaining a deeper insight into complex university corporate brands.

Penn State: Mask Up or Pack Up – Penn State's Response to the COVID-19 Pandemic

Case Study • SABRE Awards, Gold North America & Global winner, 2021

Penn State, a university in Pennsylvania, encouraged its staff and students to follow COVID-19 protocols by launching a campaign through digital and print that reminded them to wear their face masks or risk being sent home.

National Education Association: Educators for Joe

Case Study • SABRE Awards, Diamond, North America, 2021

The National Education Association (NEA), a labour union, launched a digital campaign to educate its members about the benefits of a Biden presidency in the US for the NEA.

The Marketer’s Toolkit 2022: Global Trends Report

Article • WARC Exclusive, November 2021

The Global Trends Report, part of the Marketer’s Toolkit 2022, identifies five trends that will disrupt existing global marketing practices.
Carat Trends 2021: The year of emotionally intelligent marketing

Article • Research on WARC, January 2021

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
The impact of coronavirus on millennials and Generation Z

Article • Euromonitor Strategy Briefings, May 2020

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.