Pharma & healthcare
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Article • John G. Singer, WARC Exclusive, December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Healthcare Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for New Consumer Insights, 2020
Case Study • Effies (Australia), Australian Effies, Bronze, 2020
Research Paper • Ryan S. Paquin, Amie C. O’Donoghue, Bridget J. Kelly, Kevin R. Betts, Mihaela Johnson, Christine N. Davis, Alyssa Jordan, and Peyton Williams, Journal of Advertising Research, Digital First, September 2020
News • 24 September 2020
Research Paper • Abhik Roy and Mary E. Schramm, Journal of Advertising Research, Vol. 60, No. 3, 2020, pp. 305-323
Article • Chiara Manco, WARC Exclusive, August 2020
Article • Sameer Desai and Ashish Mahajan, WARC Best Practice, May 2020
Data • Cinzia Petio, WARC Data Points, September 2019
Case Study • ARF Ogilvy Awards (US), Silver, 2019
Case Study • ARF Ogilvy Awards (US), Gold, 2019
Case Study • ARF Ogilvy Awards (US), Bronze, 2019
Case Study • SABRE Awards, Asia-Pacific, Public Education, Gold, 2019
Research Paper • Genevieve Hall, Vivek Banerji, Alessandro D’Angelo, Dan Atkins and Daniel Rayner, ESOMAR Conference papers, Congress, 2019
News • 11 August 2019
Article • Stephen Whiteside, Event Reports, IAB NextGen Marketing Summit, June 2019
News • 26 June 2019
Article • Sam Peña-Taylor, Event Reports, Cannes Lions, June 2019
Case Study • WARC Cases, Winner, Coporate Influencer, 2019
Case Study • SABRE Awards, EMEA, Pharmaceutical: Rx, Gold, 2019
Case Study • SABRE Awards, EMEA, Superior Achievement in Research and Planning, Diamond, 2019
Case Study • SABRE Awards, In2 EMEA, Best in Identity Branding, Gold
Case Study • Effies (North America), Bronze, North American Effies, 2019
Case Study • SABRE Awards, North America, Marketing to Seniors, Gold, 2019
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Data • Marte Aune, Rob Clapp, WARC Data, May 2020
This report analyses consumer spending and media habits in the UK during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income. -
Article • Admap Magazine, January 2020
A summary of new thinking and best practice on digital strategy in healthcare marketing from Admap. -
Article • D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour. -
Article • Carsten Wierwille, WARC Exclusive, April 2020
The COVID-19 pandemic has spurred new approaches to creative innovation which are likely to endure. -
Data • Marte Aune, Rob Clapp, WARC Data, May 2020
This report analyses consumer spending and media habits in the US during the novel coronavirus (COVID-19) outbreak, with insights segmented by age, gender and income. -
Article • Sam Peña-Taylor, WARC Exclusive, April 2020
A distillation of Mary Meeker’s annual Internet Trends report, with particular reference to the COVID-19 crisis and topics of interest to WARC readers.