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Auto, tech and telco brands are most appropriate sport sponsors

Data • Rob Clapp, WARC Data Points (Curated), January 2022

An overview of which industries are most appropriate to sponsor professional sports.

All product sectors projected to top pre-COVID ad investment next year

Data • James McDonald, WARC Data Points (Curated), December 2021

An overview of the growth in advertising spend by product category in 2021, 2022 and 2023.

Using examples to increase recall in self-administered questionnaires

Research Paper • Joan M. Phillips, Int. Journal of Market Research, Vol. 63. No. 6, 2021, pp. 738-753

Self-administered questionnaires often use examples or lists of examples to aid respondent recall. We report on the results of a field experiment examining how such examples in survey questions affect the episodic recall of events.

Cracking the CODE in Pharma: A framework for more effective Healthcare marcomms

Article • WARC Exclusive, December 2021

This report, developed in association with Accenture Interactive, is an analysis of successful Pharma and Healthcare campaigns from 2010 – 2021 using WARC’s case study database.

Global, Pharma & healthcare advertising spend (quarterly)

Data • WARC Data Points+ (Dynamic), December 2021

An overview of advertising spend by medium in the pharma & healthcare sector globally.

Global, Pharma & Healthcare advertising spend by medium (annual)

Data • WARC Data Points (Dynamic), December 2021

An overview of annual advertising spend by medium in the pharma & healthcare sector globally.

Boots’ Pete Markey: ‘Customer experience is going to be more and more important’

Opinion • Anna Hamill, October 2021

Pete Markey, Chief Marketing Officer at British health and beauty retailer Boots, speaks to WARC’s Anna Hamill for Marketer’s Toolkit 2022 about integrating physical and digital retail, sustainability as a core value, and new approaches to measurement. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Bayer: A transformational journey

Case Study • SABRE Awards, LATAM, Gold, 2021

Bayer, a pharmaceutical company, launched campaigns in Brazil to promote inclusion and diversity regardless of gender, race, sexual orientation or disabilities.

Novartis: Dolor a Mis Espaldas

Case Study • SABRE Awards, LATAM Best in Show & Global winner, 2021

Novartis, a global healthcare company, launched a campaign in Mexico to raise awareness of Ankylosing Spondylitis(AS), a rare type of degenerative arthritis that affects young people.

Janssen: Salud sin Pausa

Case Study • SABRE Awards, LATAM, Gold, 2021

Janssen, a pharmaceutical company, launched a campaign in America to invite patients and caregivers not to pause diagnoses, medical appointments and treatments during the COVID-19 pandemic.

Novartis Pharmaceuticals: See what lies beneath

Case Study • SABRE Awards, APAC, Gold, 2021

Novartis, a healthcare company, raised awareness of the PIK3CA genetic mutation in Hong Kong via an interactive art exhibition.

CVS Health, Advertising spend, 2017 -