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73% of marketers to spend more on influencers over next year

Data • Rob Clapp, WARC Data Points, October 2020

An overview of influencer marketing plans over the next 12 months in Germany, the UK and the US.

The healthy priorities project: A call to action for the Venezuelan health crisis

Research Paper • Diego Casaravilla, Luca Bon and Ana Maria Mendez, ESOMAR Conference papers, Latin America, 2020

Three research agencies in Venezuela joined forces to provide the non-governmental organisation Save the Children with unbiased information to help them deliver their projects.

Japan, Pharma & Healthcare advertising spend by medium

Data • Cinzia Petio, WARC Data Points, October 2020

An overview of advertising spend by medium in the pharma & healthcare sector in Japan since 2008.

Advances in digital health reveal key design principles

News • 30 September 2020

While digital health platforms and tools have become increasingly important during the pandemic, the lessons of their deployment hold lessons for digital service design in any field.

Podcast campaigns deliver ROAS of $2.42

Data • Rob Clapp, WARC Data Points, October 2020

An overview of the average conversion rates of podcast advertising.

Digital health platforms boom but the pandemic reveals their drawbacks

Article • Sam Peña-Taylor, WARC Exclusive, September 2020

Reports on the views of health experts who pull out lessons from the massive acceleration in digital health across the UK and Sweden.

Influencers most popular in China and India, least in Australia and Japan

Data • Rob Clapp, WARC Data Points, September 2020

An overview of the popularity of influencers by genre and by country across 10 markets in Asia Pacific.

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

Investment in health management categories rises in post-pandemic China

News • 14 September 2020

Consumers in China are increasingly concerned about daily health management and their own immunity, which is increasing spend in healthcare products, according to new research from Mintel.

Health apps saw rapid uptake in Q2

Data • Rob Clapp, WARC Data Points, September 2020

An overview of changes in global mobile app downloads, daily active users and average session length during the coronavirus (COVID-19) outbreak.

COVID-19 boosts location sharing

Data • Rob Clapp, WARC Data Points, September 2020

An overview of location opt-in rates by region and app vertical during the coronavirus (COVID-19) outbreak.

GlaxoSmithKline: Breath of Life

Case Study • Prithviraj Sengupta, WARC Prize for Asian Strategy, Entrant, 2020

GSK turned the mobile phone into a disease detection and risk evaluation tool to raise awareness of under-diagnosed and under-treated chronic obstructive pulmonary disease in China.

E-commerce to dominate future of health and beauty sector

News • 20 August 2020

The majority of global sales in the health and beauty sector are forecast to move online, to be controlled by four giants, three Chinese and one American, according to new figures.

APAC consumers prefer to buy groceries, health and home products in-person

Data • Rob Clapp, WARC Data Points, August 2020

An overview of purchase channels used during the coronavirus (COVID-19) outbreak in Asia Pacific.

United Kingdom, Pharma & Healthcare advertising spend by medium

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of advertising spend by medium in the pharma & healthcare sector in the United Kingdom since 2013.

Scale construction: Valid measurement instrument for diabetes patient engagement

Research Paper • Bejoy John Thomas, Suganya Ganesan, Int. Journal of Market Research, Vol. 62, No. 4, 2020, pp. 468-482

The study focuses on developing a tool to measure the engagement of diabetes patients and to explore its dimensions.

UK fashion retailers struggle to gain from e-commerce boost