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APAC consumers prefer to buy groceries, health and home products in-person

Data • Rob Clapp, WARC Data Points, August 2020

An overview of purchase channels used during the coronavirus (COVID-19) outbreak in Asia Pacific.

UK fashion retailers struggle to gain from e-commerce boost

Data • Rob Clapp, WARC Data Points, July 2020

An overview of changes in website traffic in the UK during the coronavirus (COVID-19) outbreak for fashion, home and DIY, health and beauty, and grocery brands.

Changing consumer habits as virus crisis continues

News • 04 May 2020

As the COVID-19 outbreak continues to spread in Europe and the US, consumer behaviour is changing rapidly in response, new data shows.

US, Home improvement retail Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the home improvement retail sector in the United States since 2007.

Leroy Merlin: Lessons for Good

Rankings • WARC Creative 100, 2020

Leroy Merlin, the Italian home improvement company, engaged with its audience by giving free DIY lessons for charities that need refurbishment.

Hornbach Baumarkt Ag: Hornbach "Werkstück Edition 001"

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Hornbach Baumarkt, a DIY store, reached a new target audience in Germany with precised media placements in relevant print and digital publications which increased its brand preference score by 16%.

The Home Depot: Built-In Pins

Case Study • Effies (North America), Bronze, North American Effies, 2019

The Home Depot, a retail company, grew its audience outside of DIY fanatics in the US by creating a Pinterest experience that used videos of real rooms constructed to the size of a pin.

YouGov Ad of the Month – US: Home Depot

Opinion • BrandIndex, May 2019

During April, Home Depot was the brand that earned the biggest rise in its advertising awareness in the US.

Hornbach: Sweat It Out

Case Study • AME Awards, Bronze, 2019

Hornbach, the German DIY retailer, increased awareness and footfall by encouraging people to find relief from stress through gardening work.

Hornbach Baumarkt: Hornbach Werkstück Edition

Case Study • AME Awards, Silver, 2019

Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.

The Home Depot becomes a content powerhouse

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018

The Home Depot, the retailer, has developed content capabilities enabling it to meet a wide range of consumer needs.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

Why Quaker is turning consumer insights into comic books

Article • Mary Connors, Event Reports, TMRE in focus, May 2018

Quaker, the food business owned by PepsiCo, has used comic books to help bring consumer insights to life.

How Hindware speeds the customer journey

News • 09 July 2018

GURGAON: Hindware, a premium bathroom company in India, is using digital platforms to inform its traditional retail formats and shorten the customer journey.

How Hindware is merging digital platforms with traditional retail in India

Article • Low Lai Chow, Event Reports, MRMW APAC, June 2018

Hindware, a premium bathroom modelling company from India, is using digital and social media platforms to inform its traditional retail formats and shorten the customer journey.

Wickes aims for continued radio success

News • 03 June 2018

LONDON: Wickes, the home improvements chain, has successfully raised brand awareness among two separate audiences and generated double digit ROI with its long-running sponsorship of Absolute Radio’s Breakfast Show – a pattern it hopes to

How Wickes successfully leverages radio sponsorship

Article • Brian Carruthers, WARC Exclusive, May 2018

British home improvements chain Wickes has successfully targeted two different audiences within the same radio sponsorship.

HORNBACH: Smashing the clichés

Case Study • AME Awards, Bronze, 2018

HORNBACH, a DIY-store chain, launched the Smashing the Clichés campaign in Germany to increase brand relevance.

The world's best retail campaigns and companies 2018

Rankings • Rankings Articles, May 2018

Looks into which retail campaigns, along with the agencies that have worked on retail campaigns, have performed best over the past year.

Kingfisher’s CEO questions the new retail orthodoxy

Article • Sam Peña-Taylor, Event Reports, World Retail Congress, April 2018

Kingfisher, the company behind some of Europe's largest hardware stores, is at a point of flux as it tries to unify its offer, enhance its digital capability, all while finding efficiencies.

Home Depot builds on power of data

News • 22 March 2018

AUSTIN, TX: The Home Depot, the home-improvement retailer, is tapping customer data in increasingly powerful ways to better serve its target audiences.

Home Depot’s retooled digital-marketing model

Article • Stephen Whiteside, Event Reports, SXSW 2018, March 2018

The Home Depot, the home-improvement retailer, has leveraged a wide range of digital marketing tools as it strives to engage and serve customers in increasingly powerful ways.

Home Depot's key mobile metric

News • 13 December 2017

CHICAGO: Home Depot, the home improvement retailer, regards driving store visits as the key indicator of success for its efforts on mobile.

Love and Money: How Home Depot makes the most of mobile

Article • Mary Connors, Event Reports, Digital Summit Chicago, October 2017

Home Depot, the home-improvement chain, is leveraging mobile in order to drive revenue, amplify its other media channels, and increase consumer engagement.

IKEA: Handcrafted

Case Study • DMA (UK), Gold, 2017

IKEA, the Swedish furniture retail company, blurred the lines between online and offline in order to encourage customers in the UK to sign up to its emails.

What we know about e-commerce and social commerce

Article • WARC Best Practice, August 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Learn from the best: Lessons from the world's most awarded brands

Article • WARC Exclusive, April 2020

Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows.
Four ways hard-hit retailers can overcome the coronavirus crisis

Article • Low Lai Chow, Event Reports

From handbags to hand sanitisers, the coronavirus impact on retail is challenging.
COVID-19 proves digital transformation is a business imperative that marketing must lead

Article • WARC Exclusive, March 2020

The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies.
Cannes Lions 2019: Insights from the Creative Effectiveness winners

Article • WARC Exclusive, July 2019

Highlighting trends among the campaigns entered into the 2019 Cannes Creative Effectiveness Lions, including campaign budgets, media mix, creative approaches and metrics.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.