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Fashion and electronics see largest online shopping growth

Data • Rob Clapp, WARC Data Points, June 2021

An overview of consumers shopping more or exclusively online or in store across different categories.

Lowe's: New York Fashion Week Goes Home with Lowe’s

Case Study • SABRE Awards, Gold, North America, 2021

Lowe's, a home improvement company, partnered with New York Fashion Week (NYFW) in the US to appeal to style-conscious consumers during the COVID-19 pandemic.

Competitor strategies in home and garden

Article • Euromonitor Strategy Briefings, January 2021

Competitor strategies in home and garden, including consolidation through a crisis, green credentials and e-commerce acceleration.

Shopping reinvented in home and garden

Article • Euromonitor Strategy Briefings, December 2020

This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.

APAC consumers prefer to buy groceries, health and home products in-person

Data • Rob Clapp, WARC Data Points, August 2020

An overview of purchase channels used during the coronavirus (COVID-19) outbreak in Asia Pacific.

UK fashion retailers struggle to gain from e-commerce boost

Data • Rob Clapp, WARC Data Points, July 2020

An overview of changes in website traffic in the UK during the coronavirus (COVID-19) outbreak for fashion, home and DIY, health and beauty, and grocery brands.

Home Improvement in the US

Article • Euromonitor Strategy Briefings, June 2020

Provides a category analysis of home improvement in the US.

Changing consumer habits as virus crisis continues

News • 04 May 2020

As the COVID-19 outbreak continues to spread in Europe and the US, consumer behaviour is changing rapidly in response, new data shows.

US, Home improvement retail Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the home improvement retail sector in the United States since 2007.

Homepro: 7:1 Furniture Collection

Case Study • Suthisak Sucharittanonta, Anuwat Nitipanont, WARC Awards, Entrant, Effective Innovation, 2020

HomePro, a home goods retail chain, developed a new furniture collection designed for the visually impaired Thai customers, as a way of enacting change in their lives rather than through a communications effort.

Leroy Merlin: Lessons for Good

Rankings • WARC Creative 100, 2020

Leroy Merlin, the Italian home improvement company, engaged with its audience by giving free DIY lessons for charities that need refurbishment.

Hornbach Baumarkt Ag: Hornbach "Werkstück Edition 001"

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2019

Hornbach Baumarkt, a DIY store, reached a new target audience in Germany with precised media placements in relevant print and digital publications which increased its brand preference score by 16%.

YouGov Ad of the Month – US: Home Depot

Opinion • BrandIndex, May 2019

During April, Home Depot was the brand that earned the biggest rise in its advertising awareness in the US.

Hornbach Baumarkt: Hornbach Werkstück Edition

Case Study • AME Awards, Silver, 2019

Hornbach, the German DIY superstore chain, partnered with a Danish designer to sell a high-end lounge chair that needed to be assembled in the European market.

Hornbach: Sweat It Out

Case Study • AME Awards, Bronze, 2019

Hornbach, the German DIY retailer, increased awareness and footfall by encouraging people to find relief from stress through gardening work.

The Home Depot becomes a content powerhouse

Article • Stephen Whiteside, Event Reports, CommerceNext, July 2018

The Home Depot, the retailer, has developed content capabilities enabling it to meet a wide range of consumer needs.

What’s working in home improvement retail

Article • WARC Category Intelligence, August 2018

Global strategies, campaign updates and trends in the home improvement retail category.

Why Quaker is turning consumer insights into comic books

Article • Mary Connors, Event Reports, TMRE in focus, May 2018

Quaker, the food business owned by PepsiCo, has used comic books to help bring consumer insights to life.

How Hindware speeds the customer journey

News • 09 July 2018

GURGAON: Hindware, a premium bathroom company in India, is using digital platforms to inform its traditional retail formats and shorten the customer journey.

How Hindware is merging digital platforms with traditional retail in India

Article • Low Lai Chow, Event Reports, MRMW APAC, June 2018

Hindware, a premium bathroom modelling company from India, is using digital and social media platforms to inform its traditional retail formats and shorten the customer journey.

Wickes aims for continued radio success

News • 03 June 2018

LONDON: Wickes, the home improvements chain, has successfully raised brand awareness among two separate audiences and generated double digit ROI with its long-running sponsorship of Absolute Radio’s Breakfast Show – a pattern it hopes to

How Wickes successfully leverages radio sponsorship

Article • Brian Carruthers, WARC Exclusive, May 2018

British home improvements chain Wickes has successfully targeted two different audiences within the same radio sponsorship.

HORNBACH: Smashing the clichés

Case Study • AME Awards, Bronze, 2018

HORNBACH, a DIY-store chain, launched the Smashing the Clichés campaign in Germany to increase brand relevance.

The world's best retail campaigns and companies 2018

Rankings • Rankings Articles, May 2018

Looks into which retail campaigns, along with the agencies that have worked on retail campaigns, have performed best over the past year.

Kingfisher’s CEO questions the new retail orthodoxy

Article • Sam Peña-Taylor, Event Reports, World Retail Congress, April 2018

Kingfisher, the company behind some of Europe's largest hardware stores, is at a point of flux as it tries to unify its offer, enhance its digital capability, all while finding efficiencies.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
From running shops to serving customers: The Tesco turnaround story

Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020

Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.