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McDonald's: Anniversary Programme – Cheers to One Year

Case Study • DMA (UK), Bronze, 2021

McDonald's, a fast food restaurant chain, increased order frequency in its app in the UK by creating an algorithm-led campaign that served new product suggestions for customers.

McDonald's: I'm Lovin' It Live

Case Study • DMA (UK), Bronze, 2021

McDonald's, a fast food restaurant chain, increased in app orders in the UK by launching a brand event that featured three days of livestreamed gigs through the My McDonald's app.

McDonald's: Feel-Good Customer Journeys

Case Study • DMA (UK), Silver, 2021

McDonald's, a quick service restaurant, encouraged consumers in the UK to use the My McDonald's app more frequently by helping them to familiarise themselves with the app.

McDonald's / Spotify: The magical symphony of McFlurry color surprise

Case Study • MMA Smarties, Indonesia, Silver, 2021

McDonald's, the fast food chain, innovated its product to capture a new audience who would purchase the McFlurry in Indoneisa.

Burger King: BK wants you to order from McD

Case Study • MMA Smarties, Indonesia, Silver, 2021

Burger King, the fast food chain, carried out various initiatives to drive brand love in Indonesia.

McDonald's: What light is that?

Case Study • MMA Smarties, Indonesia, Bronze, 2021

McDonald's, the fast food chain, carried out a campaign to increase brand love and create a stronger bond between the brand and consumers in Indonesia.

McDonald’s: Mini cuts spicy chicken dance to beat the challenges

Case Study • MMA Smarties, Indonesia, Gold, 2021

McDonald's, the fast food chain, launched more chicken dishes in Indonesia to stand out among the increasing number of new entrants.

Burger King: Hijacking BTS X McD collaboration!

Case Study • MMA Smarties, APAC, Bronze, 2021

Burger King, a fast food chain, hijacked a McDonald's campaign in Indonesia to promote its new meal.

KFC: The growth of Colonel KI

Case Study • MMA Smarties, APAC, Gold, 2021

KFC, a fast food brand, launched a campaign in China to transform itself from a sponsor into an organic stakeholder in the gaming world.

Swiggy: Delivering happiness at your doorstep!

Case Study • MMA Smarties, APAC, Silver, 2021

Swiggy, a food delivery company, launched a campaign in India to increase app installations and orders.

Burger King: Sunyi Bersuara – Voice of the silent campaign

Case Study • MMA Smarties, APAC, Gold, 2021

Burger King, a fast food chain, launched #SunyiBersuara in Indonesia to help deaf and mute people find jobs during the COVID-19 pandemic.

The Coffee House: The mysterious adventure to save the moon

Case Study • MMA Smarties, APAC, Gold, 2021

The Coffee House, a café chain, launched a campaign in Vietnam for the Mid-Autumn Festival.

GrabAds x McDonald's Indonesia

Case Study • MMA Smarties, APAC, Silver, 2021

McDonald's, a fast food brand, launched a campaign in Indonesia to promote its Mini Cuts Spicy Chicken and stand out from competition.

KFC: The growth of Colonel KI

Case Study • MMA Smarties, Bronze, X (Global), 2021

KFC, a fast-food chain, launched a campaign to transform the brand from a sponsor into an organic stakeholder in China's esports world and drive business.

Little Caesars: #UnlockPretzelCrust

Case Study • MMA Smarties, Gold, North America, 2021

Little Caesars, a pizza chain, drove hype around the reintroduction of its Pretzel Crust pizza in the USA.

Pizza Hut: Stand-up comedy restaurant

Case Study • Nicholas Short, Hans Shao, Rita Li, Carey Wang, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2021

Pizza Hut, a fast food brand, launched a campaign in China to appeal to younger diners by using stand-up comedy.

Burger King: Ring king

Case Study • Mike Cassell, Ellie Gogan-Tilstone, Jane Dorsett, WARC Media Awards, Gold + Early Adopter Award, Effective Use of Tech, 2021

QSR brand Burger King literally rang the changes in the US with a doorbell camera activation that boosted awareness of its home delivery service.

McDrive: Yes, we're open!

Case Study • Sven Kruber, Ann-Kathrin Kleinhenz, Lukas Brocks, WARC Media Awards, Silver, Effective Use of Tech, 2021

QSR brand McDonald's took a data-driven approach to raise awareness in Germany that its drive-thru option was open for business despite the pandemic.

KFC: Michelin Impossible

Rankings • WARC Creative 100, 2021

KFC, a fast food chain, transformed public perceptions of its food quality in Australia with its campaign Michelin Impossible which aimed to win the restaurant a Michelin Star.

Popeyes: Chicken Wars

Rankings • WARC Media 100, 2021

Popeyes, a fast food brand, used Twitter to promote its new chicken sandwich in the US.

KFC: Secret Menu

Rankings • WARC Creative 100, 2021

KFC, a fast-food brand, silently released its Secret Menu in Australia, yet generated significant PR coverage and incremental sales.

McDonald's: Friends Wanted

Rankings • WARC Effective 100, 2021

McDonald's, a fast food brand, encouraged young people in Canada to apply for jobs with its campaign Friends Wanted.

McDonald's: Would you like e-sports with that?

Rankings • WARC Media 100, 2021

Fast food brand McDonald’s increased brand love among millennials by entering the esports and gaming world in Australia.

McDonald's: Macca's Monopoly - Playing to WIN!

Rankings • WARC Media 100, 2021

Fast food brand McDonald’s increased sales and brought little moments of joy to Australians by using data to improve the McDonald’s Monopoly promotion.

KFC: Colonel KI

Rankings • WARC Effective 100, 2021

KFC, a fast food restaurant chain, created a results-prediction algorithm, Colonel KI, and placed it in livestreams to deepen its connection to gamers and e-sports in China.

Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2021

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in retail

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in retail.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
Where and how consumers shop in fashion and luxury goods

Article • Euromonitor Strategy Briefings, December 2020

Looks at the state of play in fashion and luxury, including the impact of COVID-19, crisis-driven changes and survival strategies.