Retail
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Article • Euromonitor Strategy Briefings, December 2020
Data • Rob Clapp, WARC Data Points, December 2020
Research Paper • Alexander Falser, Lukas Waidelich, Marco Walter, ESOMAR Conference papers, Insights Festival, 2020
Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Creative Development, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020
Case Study • Chris Lloyd, Amanda Palenski, James Davidson, WARC Media Awards, Shortlisted, Effective Use of Partnerships and Sponsorships, 2020
Case Study • Patricia Ochando, WARC Media Awards, Silver and Early Adopter Award, Effective Use of Tech, 2020
Case Study • Jimmy George, Annabelle Butler, Jane Dorsett, WARC Media Awards, Silver and Platform Pioneer Award, Effective Use of Tech, 2020
Case Study • Quinn Amalore, WARC Media Awards, Shortlisted, Effective Use of Tech, 2020
Case Study • Li Ping Ko, Pamela Chia, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • Carl Daji, Adeline Kwek, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Article • Research on WARC, November 2020
Case Study • Nicholas Short, Zoe Ren, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • Krshna Prashant, Sulin Lau, WARC Media Awards, Silver, Best Use of Data, 2020
Case Study • Vanessa Tan, Mark Haycock, Adrian Adshade, WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • Quinn Amalore, WARC Media Awards, Entrant, Best Use of Data, 2020
Research Paper • Abhinav Mohan, Ashwini Bagkar, Somdipta Maity, Umesh Krishna, ESOMAR Conference papers, APAC, 2020
Case Study • APG (AUS), Creative Strategy Awards, Finalist, 2020
News • 20 November 2020
Opinion • Faris Yakob, November 2020
Case Study • Jimmy George, Annabelle Butler, WARC Media Awards, Shortlisted, Effective Channel Integration, 2020
Case Study • Becky Geiringer, Jane Dorsett, Maria O'Conner, WARC Media Awards, Silver and Path-To-Purchase Award, Effective Channel Integration, 2020
Data • Rob Clapp, WARC Data Points, November 2020
Case Study • SABRE Awards, APAC, Best in Show, Platinum, 2020
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Article • WARC Exclusive, April 2020
Provides lessons learned by the best-performing brands in the WARC Rankings 2020 and the strategies they used to achieve success in 2019 awards shows. -
Article • WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases. -
Article • WARC Exclusive, July 2020
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards. -
Article • WARC Exclusive, March 2020
The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies. -
Article • Low Lai Chow, Event Reports
From handbags to hand sanitisers, the coronavirus impact on retail is challenging. -
Article • Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.