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Article • Fergus O'Carroll, Azliza Azmel and Graham Drew, WARC Exclusive, September 2021
Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021
Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021
Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021
Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021
Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021
Article • Nicole Miranda, WARC Exclusive, Spotlight Australia, August 2021
Opinion • Vivek Kumar, August 2021
Case Study • SABRE Awards, Africa, 2021
Case Study • SABRE Awards, Africa, 2021
Case Study • SABRE Awards, Africa, 2021
Case Study • SABRE Awards, Africa, 2021
Article • WARC Exclusive, August 2021
Opinion • Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, August 2021
Case Study • SABRE Awards, EMEA, Gold, 2021
Article • Callum Saunders, WARC Best Practice, July 2021
Article • Brian Carruthers, Event Reports, Lions Live, June 2021
Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021
Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021
Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021
Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021
Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
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Article • WARC Best Practice, December 2020
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases. -
Data • Rob Clapp, WARC Data, April 2021
This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include: -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation. -
Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging. -
Article • Euromonitor Strategy Briefings, August 2020
With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base. -
Article • WARC Exclusive, July 2020
Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
