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The future of food retail: A spotlight on e-commerce

Article • Euromonitor , Research on WARC, January 2022

The packaged food industry skyrocketed during 2020 and has reinforced the need to prioritise online strategies to succeed in an increasingly digital world.

Marketing trends in 2022: Food, beverages and grocery

Article • WARC Exclusive, December 2021

Food, beverage and grocery is often a microcosm for the wider consumer goods industry – in 2022, brands in this category will need to adapt to new consumer expectations and business models to stay ahead.

Aldi: Precedented Prices

Case Study • APG (AUS), Silver, 2021

Aldi, a supermarket brand, launched a campaign across Australia during the pandemic to show that when everything in the world was so unprecedented, its low prices were not.

Aldi: The Campaign for One

Case Study • APG (AUS), Bronze, 2021

Aldi, a supermarket chain, increased brand perception and sales of its fresh produce in Australia by launching a real-life intervention to show a disgruntled customer, and the rest of Australia, how much it had improved.

REWE: A(I)ttack of the killer tomatoes

Case Study • Joel Koch, Erika Pupšytė, Blanka Backus, WARC Media Awards, Bronze, Effective Use of Tech, 2021

German supermarket REWE capitalised on the power of dynamic AI to increase purchase intent and overtake its main competitor.

Tesco: Inviting the nation to party

Rankings • WARC Media 100, 2021

Tesco, the supermarket chain, celebrated its 100th anniversary in the UK by using social to bring its prices down to the good old days.

Carrefour: Act For Food

Rankings • WARC Creative 100, 2021

Carrefour, a supermarket, launched Act for Food – an programme of actions to facilitate the transition to a more sustainable food model.

S-Group: Your Data Is Your Data

Rankings • WARC Media 100, 2021

S-Group, the Finnish retailer, gave power back to its customers and increased sales by launching an app which gave customers access to all their data allowing them to make better shopping decisions without having to worry about targeted ads.

One-third of consumers prefer to shop for groceries online

Data • Rob Clapp, WARC Data Points (Curated), November 2021

An overview of consumer preference for buying groceries online or in-store.

CMOs: Stop obsessing about where you say it

Article • Ken Roberts and Darren Stein, WARC Exclusive, November 2021

Message ultimately beats media and Forethought’s Ken Roberts and Darren Stein discuss how great creative should start with a foundation of marketing science.

Tesco: Little helps day

Case Study • Gregory Newman, Katy Harkness, WARC Media Awards, Bronze, Effective Channel Integration, 2021

Tesco, the supermarket, improved its reputation among consumers and delivered profit growth with its one-day Little Helps Day radio campaign in Britain.

Aldi: The great fresh food migration

Case Study • Effies (North America), Australian Effies, Bronze, 2021

ALDI, the supermarket chain, changed the perception of the brand to increase sales in Australia.

no name: Simple Check

Article • WARC Cases, October 2021

As one of the original private label brands, no name – made by grocery retailer Loblaw – had a proud heritage but was now facing intense competition and perceptions of low quality.

FairPrice: Make a fresh start

Case Study • James Honda-Pinder, Oh Chin Ying, WARC Awards for Asian Strategy, 2021

Supermarket brand FairPrice used online video and mobile interstitial ads to deepen its emotional connection to customers during Singapore's Covid Circuit Breaker lockdown.

Co-op: Don't Compete, Co-Operate