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Fashion and electronics see largest online shopping growth

Data • Rob Clapp, WARC Data Points, June 2021

An overview of consumers shopping more or exclusively online or in store across different categories.

Tesco: Unforgettable Bag

Case Study • WARC Awards for Effectiveness, Shortlisted, Customer Experience, 2021

Supermarket chain, Tesco, greatly reduced single-use plastic bag usage in Malaysia with a behaviour-changing campaign that rewarded customers.

Aldi UK: How Aldi keeps on winning christmas with Kevin the carrot

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

Discount supermarket Aldi ran a multi-year, multi-channel campaign in the United Kingdom to defend sales, share, penetration and loyalty at Christmas.

Aldi Stores: 2010-2019 – How taking an alternative path took aldi from shame to pride

Case Study • WARC Awards for Effectiveness, Shortlisted, Sustained Growth, 2021

German discount supermarket Aldi ran a ten year, multi-channel campaign in the UK to improve perceptions, grow sales and share, and become a top-five grocery retailer.

What’s working in retail

Article • WARC Category Intelligence, May 2021

Global strategies, campaign updates and trends in retail.

Pickup overtakes ship-to-home for online grocery orders

Data • Rob Clapp, WARC Data Points, May 2021

An overview of the receiving methods used by online grocery shoppers in the United States.

A look at H-E-B, the people business that happens to sell groceries

Article • Christina Stahlkopf, WARC Best Practice, May 2021

Examines why H-E-B, a regional grocer with little to no brand recognition outside its footprint, consistently rates as a top US company in C Space’s benchmark survey.

Online groceries most popular in APAC, growing quickest in North America

Data • Cinzia Petio, WARC Data Points (GlobalWebIndex), April 2021

An overview of online grocery shopping in Q4 2020.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Behind Tesco’s turnaround triumph

Article • Anna Hamill, WARC Exclusive, April 2021

In 2015, Tesco – the UK’s biggest supermarket chain – was a brand in fundamental decline.

Aldi: How a campaign for one convinced Australia to give ALDI another go

Rankings • WARC Effective 100, 2021

Aldi, a supermarket chain, increased quality perceptions by getting its haters to eat their words.

Tesco: From running shops to serving customers: The Tesco turnaround story

Rankings • WARC Effective 100, 2021

Tesco, a supermarket brand, regained consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.

Aldi: Loyalty Pointless Points

Rankings • WARC Effective 100, 2021

Aldi, a supermarket chain, launched a TVC and Loyalty Calculator to show Australian customers the benefits of shopping at Aldi compared to using other supermarkets' disappointing loyalty schemes.

Subscription services see rising popularity

Data • Rob Clapp, WARC Data Points, March 2021

An overview of interest in and use of subscription services across 12 markets.

PxMart: From 'economic aesthetics' to 'economical bodybuilding'

Case Study • 李建纬、施淑芳、叶明桂, WARC Cases, WARC Prize for Chinese Strategy, Gold for Long-Term Strategy Award, 2020

UCash & Shwapno: Project AgroBanking

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.

Hypermarkets in the US

Article • Euromonitor Strategy Briefings, February 2021

A category analysis of hypermarkets in the US.

Supermarkets in the US

Article • Euromonitor Strategy Briefings, February 2021

A category analysis of supermarkets in the US.

Managing consumer demand in a recession – and the need for value

Article • Andrew Mitchell, WARC Exclusive, February 2021

Evaluates lessons from the last recession, looks at re-emerging patterns and highlights what’s unique about this COVID recession and the implications and actions for CPG retailers and manufacturers.

Walmart overhauls its ad business as it seeks major growth

News • 01 February 2021

Walmart Media Group, the retail giant’s ad sales arm, is being renamed Walmart Connect, which is launching new ad technology to enable brands to make better use of Walmart customer data and to connect with consumers in a “closed-loop, omnichannel env

Brand in action: How Coles Australia keeps omnichannel grocery shopping accessible and engaging

Opinion • WARC, January 2021

Coles Australia responded swiftly to the restrictions wrought by COVID-19 measures and has since shifted its focus to building out a more personalised and seamless omnichannel brand experience. Coles Group CMO Lisa Ronson speaks to WARC about ditching the print catalogue, lessons learnt and what’s in store for the year ahead.

Sampoerna Retail Community: #KitaSalingMenolong

Case Study • MMA Smarties, Bronze, Indonesia, 2020

Sampoerna Retail Community (SRC), a neighbourhood grocery store community in Indonesia, launched a mass education and awareness campaign to help local stores survive the pandemic.

Sainsbury's: Signsbury’s – the world’s first deaf-friendly supermarket

Case Study • DMA (UK), Gold, 2020

Sainsbury's, a British supermarket brand, transformed its store into 'Signsbury's' to raise awareness of British Sign Language (BSL).

Sainsbury's: Collect For Christmas

Case Study • DMA (UK), Gold, 2020

Sainsbury's, a UK supermarket brand, launched a gamified campaign that motivated people to build up their Nectar points and spend them on their big Christmas shop at Sainsbury's.

Sainsbury's: Data Playback

Case Study • DMA (UK), Gold, 2020

Sainsbury's, a UK supermarket brand, increased brand loyalty by awarding Top Buyer recognition badges to frequent customers.

What we know about e-commerce and social commerce

Article • WARC Best Practice, December 2020

This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
2020 Social Strategy Report: Insights from the WARC Awards

Article • WARC Exclusive, July 2020

Analysing what makes social media strategies effective, with lessons for marketers drawn from the 'Effective Social Strategy' category of the 2019 WARC Awards.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: COVID-19 One Year On

Data • Rob Clapp, WARC Data, April 2021

This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
Five digital shopping trends surging due to the coronavirus

Article • Euromonitor Strategy Briefings, August 2020

With COVID-19 placing constraints on physical operations, consumer-facing companies have become more reliant on the digital channel to drive all forms of engagement with their customer base.
From running shops to serving customers: The Tesco turnaround story

Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020

Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.