Sony, a technology company, launched an online community of ambassadors to engage an audience of 'pro-sumer' photographers across Europe and drive sales of Alpha cameras, bringing a fresh audience to the brand.
Howard Tan, WARC Awards for Asian Strategy, Entrant, 2020
Multinational corporation Fujifilm ran a social media campaign to boost sales and awareness of its Instax instant cameras and film by positioning physical photos as an authentic alternative to fleeting digital snapshots in China.
Sony, a technology company, showcased the different aspects of its cameras across Europe by launching a blog-powered website that featured interviews and video-led content from photographers that had used them.
SABRE Awards, In2 APAC, Broadcast Media (Radio/Television), 2018
Canon Australia, a manufacturer of imaging and optical products, showcased its support of the professional photographer community and drove product knowledge and sales through its campaign with Eugene Tan.
LAS VEGAS: Legendarily short-sighted camera company Kodak has become the latest company to dangle the term cryptocurrency in front of investors, with the move widely read as a gamble on the hype surrounding this little-understood technology.