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Pampers: Hope Is Born

Case Study • MMA Smarties, Gold, MENA, 2020

Pampers, a nappy brand, donated one million nappies in Lebanon and raised the country's morale with its social media campaign #HopeIsBorn.

Frida: Stream of lactation

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

Breast care brand Frida Mom birthed a film-based campaign to present an honest portrayal of the realities of breastfeeding and raise awareness of the brand in the US.

Tommee Tippee: Nipplevision

Case Study • DMA (UK), Gold, 2020

Tommee Tippee, a feeding bottle and childcare brand, launched its campaign Nipplevision: a baby bottle campaign that showed parents what they could do rather than telling them what they should do.

Child products and groceries see greatest e-commerce growth in France

Data • Rob Clapp, WARC Data Points, December 2020

An overview of e-commerce categories in France during the coronavirus (COVID-19) outbreak.

Nivea: #SentuhanIbu World of Imagination

Case Study • MMA Smarties, Bronze, X (Global), 2020

Nivea, a skincare brand, launched its campaign #Sentuhanlbu World of Imagination in Indonesia to encourage working parents, particularly mothers, to create bonding moments with their children.

Snacks and personal care products see greatest e-commerce lift

Data • Rob Clapp, WARC Data Points, November 2020

An overview of e-commerce categories in Europe during the coronavirus (COVID-19) outbreak.

Johnson's Baby: Simplex – Makes the Complex, Simple

Case Study • Daniel Khor, Aparna Krishnan, WARC Awards for Asian Strategy, Entrant, 2020

Baby care brand Johnson's Baby used a display and Facebook ad strategy, driven by a contextual engine, to gain trust and relevance among mothers in Malaysia.

Molfix: Bonding For Life

Case Study • SABRE Awards, Gold, EMEA, 2020

Molfix, a baby products brand, increased awareness of the importance of bond attachments between mothers and their babies in Turkey by launching a presentation, leaflet and child development booklet.

WaterWipes: #ThisIsParenthood

Case Study • SABRE Awards, Diamond, EMEA, 2020

WaterWipes, a baby wipes brand, increased market share globally by creating a documentary-style video that showed the real and honest life of being a parent.

Procter & Gamble Co (Household & domestic)

Article • Euromonitor Advertiser Profiles, May 2020

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Fairy and Febreeze.

Pampers: #LoveTheChange changing tables commitment

Case Study • SABRE Awards, Gold, North America, 2020

Pampers, a nappy brand, partnered with influencers and celebrity partner John Legend to promote the need for more changing tables in men's toilets in the US and Canada as part of its mission to celebrate hands-on dads.

Kao Corp in Tissue and Hygiene (Household and domestic)

Article • Euromonitor Advertiser Profiles, March 2020

This Company Profile from Euromonitor provides key details and analysis of Japan-based manufacturer Kao Corp in the tissue and hygiene category.

Pampers: The Long Awaited First Touch

Rankings • WARC Effective 100, 2020

Pampers, a nappy brand, launched a campaign film and mobile activation in China that allowed mothers to send a touch of love to premature babies in intensive care, placing the health and wellbeing of premature babies at the heart of its campaign.

How a pop-up community helped Kindoh launch in Germany

Article • Brian Carruthers, Event Reports, Qual360 Europe, February 2020

Looks at how Kindoh used a pop-up community to gather insights about the German diaper market as well as test and rate its own product.

Competitor strategies in beauty and personal care

Article • Euromonitor Advertiser Profiles, February 2020

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.

How P&G is linking consumer insight with “constructive disruption”

Article • Stephen Whiteside, Event Reports, CES, January 2020

Procter & Gamble, the consumer packaged goods manufacturer, is pursuing an approach called “constructive disruption” as it seeks to deliver innovative, compelling products.

Johnson's Baby: Choose Gentle

Case Study • Paulina Ballina Zarco, Victoria Iviglia, Samantha Jocelyn Gonzalez, WARC Media Awards, Entrant, Effective Channel Integration, 2019

Multinational Johnson & Johnson used a mobile-first strategy to relaunch its Baby line in Mexico.

Zwitsal Baby Shampoo

Case Study • MMA Smarties, Silver, Indonesia, 2019

Infant shampoo brand Zwitsal created an augmented reality gamification strategy to drive children to play outside to showcase its sun protection capabilities in Indonesia.

Johnson's Baby: Choose Gentle

Case Study • MMA Smarties, Finalist, LATAM, 2019

Johnson's Baby, a cosmetics and skincare brand, successfully increased sales by relaunching its rebranded haircare products using a multi-platform campaign in Mexico.

Pampers: Tiny Babies, Big Impact

Case Study • Sherie Chua, Paul Copeland, Falk Fuhrmann, WARC Awards for Asian Strategy, Entrant, 2019

International diaper brand Pampers launched a sales activation strategy in China to drive sales of its premium nappies by placing the health and wellbeing of premature babies at the heart of its campaign.

Babi Mild: My Beloved Monster

Case Study • Sasirapat Sibunruang, Sawanya Pattananarak, WARC Awards for Asian Strategy, Entrant, 2019

Babi Mild, the mother and baby care brand, showed Thai mums it cared by addressing unfair criticisms of mums' child-rearing methods, using an online campaign that successfully encouraged tolerance and understanding.

Pampers for Preemies

Case Study • SABRE Awards, South Asia, South/Southeast Asia, 2019

Pampers, the nappy brand, took their purpose of ensuring the happy and healthy development for every baby to premature babies in India.

Elvie: Elvie Pump on the catwalk at London Fashion Week

Case Study • SABRE Awards, EMEA, Consumer Marketing (New Product), Gold, 2019

Elvie, the brand that pioneers smart technology for women, used a live stunt at London Fashion Week to launch its Elvie Pump breast pump globally.

Philips: Avent - The Science of Caring

Case Study • SABRE Awards, In2 EMEA, Best Content Creation for Media Sites (Paid), Gold

Philips Avent, the UK baby care company, engaged consumers in Romania by involving men in their communications to parents.

Medela: #22Victories

Case Study • SABRE Awards, North America, Marketing to Women, Gold, 2019

Medela, a breast pump brand, supported mothers beginning to breastfeed by creating an integrated campaign that partnered with real mothers to show real struggles in the first three weeks.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
Competitor strategies in beauty and personal care

Article • Euromonitor Company Profiles, February 2020

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
L'Oréal Paris: No.1 and always worth it

Case Study • Institute of Practitioners in Advertising, Entrant, IPA Effectiveness Awards, 2020

L'Oréal Paris, a cosmetics company, launched its Because You're Worth It slogan across a decade's worth of ads in the UK to improve brand saliency among women in a period of market decline.