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Dove: How Dove found Beauty in the time of COVID.

Case Study • DMA (UK), Silver, 2021

Dove, a personal care brand, collaborated with real frontline workers during the COVID-19 pandemic to help promote their message and encourage people to take the necessary precautions.

Lifebuoy: Arming Indonesians against COVID with the power of real-time data

Case Study • MMA Smarties, Indonesia, Silver, 2021

Lifebuoy, the Unilever brand specialising in the health sector, raised awareness among the mass Indonesian households on the importance of washing hands.

Procter & Gamble Co (Toiletries and cosmetics)

Article • Euromonitor Advertiser Profiles, December 2021

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble.

Lifebuoy: Every prayer starts with a clean pair of hands

Case Study • MMA Smarties, APAC, Gold, 2021

Lifebuoy, a soap brand, launched the Every Prayer Starts with a Clean Pair of Hands campaign in Vietnam to promote hygiene for the Lunar New Year during the COVID-19 pandemic.

Lux: #Unstoppable China

Case Study • MMA Smarties, APAC, Bronze, 2021

Lux, a personal care brand, launched a campaign in China to fight sexism and connect with Gen Z.

Lifebuoy: How Vietnam contained COVID-19

Case Study • MMA Smarties, APAC, Silver, 2021

Lifebuoy, a soap brand, launched a campaign in Vietnam to help fight the spread of COVID-19.

Lifebuoy: COVID-19 hyper alert system

Case Study • MMA Smarties, APAC, Silver, 2021

Lifebuoy, a soap brand, launched a campaign in Vietnam to make the Ministry of Health's (MOH) 5K Regulation more memorable.

Lifebuoy: Covid-19 hyper alert system – Lifebuoy ft. Ministry of Health & 5K message

Case Study • MMA Smarties, Silver, X (Global), 2021

Lifebuoy, a soap brand, launched a campaign in Vietnam to help consumers better protect themselves against Covid-19 through the 5K compliance and be aware of cases in their neighborhood.

Lifebuoy: Safety4All – Love, Like Safety, Does Not Discriminate

Case Study • MMA Smarties, Silver, X (Global), 2021

Lifebuoy, a soap brand, launched a campaign in Vietnam to raise awareness of the brand's portable hand sanitiser product and educate and remind people to use it throughout the day.

Lifebuoy: Every prayer starts with a clean pair of hands

Case Study • MMA Smarties, Silver, X (Global), 2021

Lifebuoy, a soap brand, launched a campaign in Vietnam to educate consumers on the importance of always carrying hand sanitiser and drive awareness and sales for the newly launched portable hand sanitiser.

Where consumers shop for beauty and personal care

Article • Euromonitor Strategy Briefings, November 2021

An industry snapshot of beauty and personal care, including the impact of Coronavirus, channel shifts and future development.

Colgate-Palmolive advertising spend rises 6%

Data • Cinzia Petio, WARC Data Points (Curated), November 2021

An overview of Colgate-Palmolive's advertising spend.

Sebamed: How India's bully got bullied

Case Study • Manisha Sain, Devanshi Saha, Dhaval Jadvani, WARC Awards for Asian Strategy, 2021

Sebamed, a medicinal skin care brand, launched a campaign in India to challenge leading brands and promote the low pH level of its products.

Lifebuoy: H is for Handwashing

Case Study • Jonathan Nienaber, Cleef Chong, WARC Awards for Asian Strategy, 2021

Lifebuoy, a soap brand, launched a campaign to improve handwashing rates in South Asia, Southeast Asia, Africa and the Middle East.

Jabón Duet: #PonteEnMiPiel

Case Study • SABRE Awards, LATAM, Gold, 2021

Duet Soap, a soap manufacturer, launched a campaign in Ecuador to raise awareness of the reality of violence experienced by women and to sensitize men to put themselves in women's skin and react against gender violence.

Himalaya Ayurveda Clear Skin Soap: An innovative, aromatic ad

Case Study • Upali Nag, Sumant Bhattacharya, WARC Awards for Asian Strategy, 2021

Himalaya Ayurveda Clear Skin, the soap brand, brought the fragrance of its product to life through an innovative print ad in India.

Lifebuoy: How Vietnam contained COVID-19

Case Study • Anish Appukuttan, Thuy Tran, Soumya Ranjan Panda, Thai Le, WARC Awards for Asian Strategy, 2021

Soap brand, Lifebuoy, worked together with the Government to create a behaviour-change and awareness campaign around hand hygiene in the fight against COVID-19 in Vietnam.

Dove: Pampers with audio and ASMR

Case Study • Loren Saguil, Clarysse Estremadura, WARC Awards for Asian Strategy, 2021

Dove Shower partnered with Spotify in the Philippines for a one-of-a-kind sensory campaign to boost engagement and grow sales.

Lux: Go green, go Lux

Case Study • John Dawson, Alina Yang, Nicholas Short, WARC Awards for Asian Strategy, 2021

Skincare brand, LUX, achieved both social benefits and sales with its Go Green, Go LUX campaign in China.

Godrej Protekt: Protekt India movement with Indian Railways

Case Study • SABRE Awards, APAC, Gold, 2021

Godrej Protekt, a hygiene brand, and Indian Railways, a transport company, collaborated to encourage people to travel by train in India by showcasing the emphasis on hygiene on public transport.

Lifebuoy: Using Planning to Strike Gold

Case Study • APG (UK), Entrant, 2021

Lifebuoy, a hygiene soap brand, launched a campaign to reintroduce the brand to the UK market during the pandemic and encourage people to clean their hands in the right way at the right time.

Dove: Stop the beauty test

Case Study • Abigail Dias, Tanvi Mishra, WARC Awards for Asian Strategy, Gold, 2021

Personal care brand Dove targeted women in India with a purpose-driven multi-media campaign to influence the discourse on beauty and self-esteem while also boosting brand love and purchase consideration.

Lifebuoy: Use any soap

Case Study • Jonathan Nienaber, Cleef Chong, WARC Awards for Asian Strategy, Bronze, 2021

During the Covid-19 pandemic, Lifebuoy, a soap brand, launched a campaign to promote using any soap brand to maintain hand hygiene across Asia.

Dove: #Stopthebeautytest

Case Study • Cannes Creative Lions, Silver, Creative Strategy Lion, 2021

Dove, a personal care brand, challenged beauty stereotypes in India with its #StopTheBeatyTest campaign.

Colgate-Palmolive Co (Household and domestic)

Article • Euromonitor Advertiser Profiles, July 2021

This Company Profile from Euromonitor provides key details and analysis of Colgate-Palmolive Co, the owner of brands such as Ajax, Palmolive and Suavitel.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in luxury

Article • WARC Category Intelligence, April 2021

Global strategies, campaign updates and trends in the luxury category.
Procter & Gamble outlines new consumer habits that will survive the pandemic

Article • Stephen Whiteside, WARC Exclusive, January 2021

Procter & Gamble, the consumer packaged goods manufacturer, believes that a variety of habits that have taken root during the COVID-19 pandemic will have long-term staying power.
What's working in cosmetics and beauty aids

Article • WARC Category Intelligence, July 2019

Global strategies, campaign updates and trends in the cosmetics and beauty aids category.
From sustainability to purpose in beauty

Article • Euromonitor , Research on WARC, March, 2021

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
Wellness redefined: Fostering wellbeing through digitalisation and technology

Article • Euromonitor Strategy Briefings, February 2021

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.