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Santoor: Beauty Spot

Case Study • Siju RS, Sonia Bhatnagar, Kedarnath Gupta, WARC Prize for Asian Strategy, Entrant, 2020

Santoor, India's leading beauty brand, rolled out its Beauty Spot campaign to connect with young voters during the recent elections.

Lifebuoy: A Mission To Cut Sick Days by Half

Case Study • Ha Tran, Linh Ngo, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Entrant, 2020

Lifebuoy, the leading hygiene soap brand in Vietnam, boosted brand love and antibacterial soap sales with a health-awareness campaign aimed at teaching children and their parents the importance of good hygiene.

Lifebuoy: Real-Time Infection Alert System

Case Study • Thuy Tran, Linh Ngo, Soumya Ranjan Panda, WARC Prize for Asian Strategy, Entrant, 2020

Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.

How Dettol (and TikTok) got India to wash its hands

News • 20 August 2020

TikTok finds itself at the mercy of escalating trade wars involving the US, India and China, but marketers can apply learnings from successful brand activations on the platform, such as one in India for RB brand Dettol, to the copycat apps that are e

RB uses TikTok to share public hygiene advice with #HandWashChallenge campaign

Article • Alex Brownsell, WARC Exclusive, August 2020

RB brand Dettol achieved virality on TikTok with a public hygiene campaign.

Lux: More Than You Can See

Case Study • Yasmin Shehab, Dina El Dessouky, Yosr Khalifa, WARC Prize for MENA Strategy, Entrant, 2020

Soap brand Lux overhauled its image with a modern take on femininity to engage with its target and grow sales in Egypt.

US, Bath toiletries & soaps Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the bath toiletries & soaps sector in the United States since 2007.

Rexona: Grab Life by the Hands

Case Study • Patricio Shilton, Alejandro Gleser, WARC Awards, Entrant, Effective Content Strategy, 2020

Number-one deodorant in Argentina, Rexona created a precision marketing campaign to launch its new hand soap, grow market share and generate awareness.

Santoor: Beauty Spot

Case Study • Siju RS, Sonia Bhatnagar, Kedarnath Gupta, WARC Awards, Entrant, Effective Social Strategy, 2020

Santoor, India's leading beauty brand, rolled out its Beauty Spot campaign to connect with young voters during the recent elections.

Lifebuoy: The Adaptive Data Lighthouse

Rankings • WARC Effective 100, 2020

Lifebuoy, the soap and hygiene brand, prevented people in rural India from becoming sick by using data to target those most at risk of preventable infection.

Lifebuoy: The Adaptive Data Lighthouse

Rankings • WARC Media 100, 2020

Lifebuoy, the soap and hygiene brand, prevented people in rural India from becoming sick by using data to target those most at risk of preventable infection.

Lifebuoy: Germ Nashini

Rankings • WARC Media 100, 2020

Lifebuoy, a soap brand, encouraged festival attendees in India to practice handwashing before they ate by creating a hand blessing sculpture that dispensed santiser.

Competitor strategies in beauty and personal care

Article • Euromonitor Advertiser Profiles, February 2020

Analyses the beauty and personal care market, including a competitive environment overview, incubators and accelerators and future strategies.

Procter & Gamble Co (Toiletries and cosmetics)

Article • Euromonitor Advertiser Profiles, November 2019

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble.

Lifebuoy: Real-Time Infection Alert System

Case Study • Thuy Tran, Soumya Ranjan Panda, Linh Ngo, WARC Media Awards, Bronze, Best Use of Data, 2019

Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.

Santoor: Beauty Spot

Case Study • Kedarnath Gupta Devadula, Sonia Bhatnagar, Siju RS, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2019

Santoor, India's leading beauty brand, rolled out its Beauty Spot campaign to connect with young voters during the recent elections.

Rexona: Grab Life by the Hands

Case Study • Patricio Shilton, WARC Media Awards, Entrant, Best Use of Data, 2019

Number-one deodorant in Argentina, Rexona created a precision marketing campaign to launch its new hand soap, grow market share and generate awareness.

Lifebuoy: A mission to cut sick days by half

Case Study • Ha Tran, Thuy Tran, Soumya Ranjan Panda, Vu Nguyen, WARC Media Awards, Bronze, Effective Channel Integration, 2019

Lifebuoy: Infection Alert System

Case Study • MMA Smarties, Gold, Vietnam, 2019

Soap brand Lifebuoy created a real-time, and hyper-customised, infection alert system targeting mums, to build relevance and drive penetration in Vietnam.

Lifebuoy: The Adaptive Data Lighthouse 2.0

Case Study • MMA Smarties, Gold, APAC and Gold, India, 2019

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India.

Lifebuoy: The Infection Alert System – An inclusive media strategy across the income pyramid

Case Study • Emvies, Bronze, 2019

Lifebuoy, a soap brand, created a real-time, and hyper-customised, infection alert system targeting families and pilgrims at events in India, to build relevance and drive penetration.

Dettol: India's first hygiene parliament

Case Study • Emvies, Gold, 2019

Dettol, the hygiene brand, reduced child deaths from diarrhoea in India by establishing a children’s Hygiene Parliament to empower children to become the spokespeople of hygiene messages.

Hindustan Unilever Limited: Choreographing investments

Case Study • Emvies, Gold, 2019

Hindustan Unilever Limited, the consumer goods company, successfully collaborated with its media partners in India to reach customers with its brands across cricket, Bollywood and purpose.

Lifebuoy: The electronic voting machine wins India’s vote for health

Case Study • Emvies, Silver, 2019

Lifebuoy, a soap brand, launched a series of handwashing zones at religious festival Maha Kumbh that replicated electronic voting machines to encourage Indians to vote and take handwashing seriously.

Hamam: Safety starts at school #GoSafeOutside

Case Study • Emvies, Bronze, 2019

Hamam, a soap brand, increased brand equity and top-of-mind awareness in India by launching a school programme to help young girls protect themselves, coinciding with its brand promise of protection.

Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Five ways Unilever is adapting in the COVID-19 era

Article • Anna Hamill, WARC Exclusive, April 2020

Unilever, the global FMCG company, is navigating the short-term COVID-19 crunch while looking ahead to new consumer behaviours and the benefits of faster consumer insights.
Procter & Gamble’s strategy for COVID-19 – and playbook for the recession

Article • Stephen Whiteside, WARC Exclusive, April 2020

Procter & Gamble, the consumer-packaged goods manufacturer, is seeking to maintain its focus on consumer insight and brand building in response to COVID-19, and the financial challenges that are likely to follow.
Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.