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Embraer: The Profit Hunter – Tech Lion

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Embraer, a Brazilian company that designs and manufactures regional jets, launched a campaign to support the global rollout of the E195-E2.

JetBlue: AirSMR

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

US airline JetBlue literally cut through the negative noise to achieve standout at the most cluttered time of the year.

Etihad Airways: Meta-dynamic automation

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

ETIHAD, the airline, streamlined its formerly highly complex annual sale advertising across global markets with the Advanced Dynamic Engine (ADE) marketing automation tool.

Air Transat: Vacation intervention

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Canadian airline Air Transmat ran a multi-channel campaign encouraging customers to use their vacation days to grow sales, awareness and increase differentiation.

Alaska Airlines: Next Level Care

Case Study • SABRE Awards, Gold, North America, 2021

Alaska Airlines, a US aviation company, emphasised passenger safety during the COVID-19 pandemic in the USA and was ranked in the top ten world's safest airlines.

Trust: The key to travel brand success in a post-COVID world

Article • Christina Stahlkopf, WARC Exclusive, May, 2021

Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.

Travel and sustainability: Transforming for the future

Article • Nick Blenkarne, WARC Exclusive, May, 2021

Sustainability is an increasing consideration in the travel category.

Hotel searches record year-on-year growth in March

Data • Cinzia Petio, WARC Data Points, April 2021

An overview of global tourism over the last 12 months.

KLM: We are an airline

Rankings • WARC Media 100, 2021

Airline KLM increased awareness in Germany by leaning into the misconceptions Germans had about the brand.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

Aeroméxico: DNA Discounts

Rankings • WARC Effective 100, 2021

Aeroméxico, an airline based in Mexico City, increasing revenue by providing discounts to US consumers based on the percentage of Mexican ancestry they have.

Lessons from China's recovery post-Covid-19: Consumer goods and service sector analysis

Article • Euromonitor Strategy Briefings, March 2021

Looks at China'a recovery post-Covid-19 across a range of sectors, including travel, consumer health, beauty and personal care and retailing.

Two in five Americans feel comfortable going on vacation

Data • Rob Clapp, WARC Data Points, March 2021

An overview of how comfortable Americans feel to take a vacation, take different modes of transport and stay in different forms of accommodation.

Philippines Airlines: Ultimate Travel Feels

Case Study • Tangrams Strategy & Effectiveness Awards, Shortlisted, 2021

Philippine Airlines (PAL), an airline brand, increased sales and web visits in the Philippines by launching a series of ultimate social experiences targeted at millennials.

Level: Fly with Pride – An authentic prosocial travel campaign for Barcelona Pride

Case Study • DMA (UK), Bronze, 2020

Level, an airline company, increased brand awareness by launching an influencer and social campaign that highlighted its inclusive and modern approach to travel.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.

LATAM Airlines: How monetising NPS helped us take CX investment decisions

Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020

LATAM Airlines, an airline holding company, developed a calculator that monetised net promoter scores to facilitate decision making regarding customer experience (CX).

Virgin Australia: SEM ad & feed solution

Case Study • Monique Gilbert, Erin Hudson, Alice Hughes, Ben Will, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Virgin Australia, the airline, created an automated solution for updating online ad copy to ensure accuracy and save time in Australia.

Singapore Airlines: Strategy taking flight

Case Study • Sheena Supaya, Ronnie Thomas, Cassie Ng, Penelope Siraj, WARC Media Awards, Gold and Personalisation Award, Best Use of Data, 2020

Singapore Airlines, the airline, delivered an increase in revenue with its transformative use of data in a 32-country campaign.

Sport recovers lost mobile audiences but travel struggles

Data • Rob Clapp, WARC Data Points, November 2020

An overview of the changes in global mobile audiences among key categories in 2020.

Airbus: The Sustainable Flight

Case Study • Filipe Gouveia, Lucy Skorodelova, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Aerospace company Airbus used a multi-channel campaign in the APAC region to cut through trade show clutter and grab the attention of decision makers in the aerospace industry.

IndiGo: Flying High Despite Cockpit Battle

Case Study • SABRE Awards, Gold, South Asia, 2020

IndiGo, an Indian airline, created positive conversations around its mission to boost economic growthy by making key press announcements that showcased new partnerships and key milestones.

Cathay Pacific's Edward Bell: The only asset you truly have is your brand

Opinion • Gabey Goh, November 2020

COVID-19 grounded Cathay Pacific, but the global airline is looking ahead to when it can take to the skies once more. Edward Bell – GM of Brand, Insights and Marketing Communications – speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2021 about supporting the needs of consumers, silver linings, and why branding is a crucial differentiator.

Air Dolomiti: Passion on Board

Case Study • WARC Cases, 2019

Lufthansa-owned Italian airline Air Dolomiti increased bookings for leisure travel through a data-driven campaign that matched its destinations with consumers’ interests.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Planning for the future of travel after COVID-19

Article • Will Grundy, WARC Exclusive, May 2020

Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
Voice of the industry: Travel after Coronavirus

Article • Euromonitor Strategy Briefings, August 2020

Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
VietJet Air: When free is not enough

Case Study • WARC Awards for Asian Strategy, Entrant, 2020

Low-cost airline Vietjet Air took a non-traditional approach to sales promotion to boost ticket sales in Vietnam.
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.