Home Topics Categories Transport & tourism

Transport & tourism

Latest
Most Read

Filter by

Airlines (498)

Destinations and locations (404)

Rail, coach, boat & car rental (297)

Hotels (239)

Travel agents, tour operators (228)

Luxury travel (34)

Search in

Case studies (262)

Articles (83)

Research papers (24)

News (34)

Opinion (9)

Data (5)

Rankings (81)

Show only

Recommended

(3)

Videos

(133)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Categories

Brands

Location

Source

498 results found

Reset Filters

Search in

Case studies (262)

Articles (83)

Research papers (24)

News (34)

Opinion (9)

Data (5)

Rankings (81)

Show only

Recommended

(3)

Videos

(133)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Industry Sector

template

Brand

template

Location

template

Source

template

498 results found

Sort by

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.

LATAM Airlines: How monetising NPS helped us take CX investment decisions

Research Paper • MRS Awards Papers, Finalist, MRS Award for Applications of Research, 2020

LATAM Airlines, an airline holding company, developed a calculator that monetised net promoter scores to facilitate decision making regarding customer experience (CX).

Virgin Australia: SEM ad & feed solution

Case Study • Monique Gilbert, Erin Hudson, Alice Hughes, Ben Will, WARC Media Awards, Entrant, Effective Use of Tech, 2020

Virgin Australia, the airline, created an automated solution for updating online ad copy to ensure accuracy and save time in Australia.

Singapore Airlines: Strategy taking flight

Case Study • Sheena Supaya, Ronnie Thomas, Cassie Ng, Penelope Siraj, WARC Media Awards, Gold and Personalisation Award, Best Use of Data, 2020

Singapore Airlines, the airline, delivered an increase in revenue with its transformative use of data in a 32-country campaign.

Sport recovers lost mobile audiences but travel struggles

Data • Rob Clapp, WARC Data Points, November 2020

An overview of the changes in global mobile audiences among key categories in 2020.

Airbus: The Sustainable Flight

Case Study • Filipe Gouveia, Lucy Skorodelova, WARC Media Awards, Entrant, Effective Channel Integration, 2020

Aerospace company Airbus used a multi-channel campaign in the APAC region to cut through trade show clutter and grab the attention of decision makers in the aerospace industry.

IndiGo: Flying High Despite Cockpit Battle

Case Study • SABRE Awards, Gold, South Asia, 2020

IndiGo, an Indian airline, created positive conversations around its mission to boost economic growthy by making key press announcements that showcased new partnerships and key milestones.

Cathay Pacific's Edward Bell: The only asset you truly have is your brand

Opinion • Gabey Goh, November 2020

COVID-19 grounded Cathay Pacific, but the global airline is looking ahead to when it can take to the skies once more. Edward Bell – GM of Brand, Insights and Marketing Communications – speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2021 about supporting the needs of consumers, silver linings, and why branding is a crucial differentiator.

Air Dolomiti: Passion on Board

Case Study • WARC Cases, 2019

Lufthansa-owned Italian airline Air Dolomiti increased bookings for leisure travel through a data-driven campaign that matched its destinations with consumers’ interests.

How empathy drives Delta Air Lines’ strategy

News • 04 November 2020

Delta Air Lines, the air carrier, has been able to draw on its enduring brand values of empathy and humanity as it serves those passengers who continue to fly in the midst of the COVID-19 pandemic.

Even as COVID-19 grounds airline, Delta’s NPS soars to new heights

Article • Geoffrey Precourt, Event Reports, ANA Masters of Marketing, October 2020

Delta Air Lines, the air carrier, has seen an increase in its Net Promoter Score (NPS) despite the COVID-19 pandemic.

Sustainable tourism: The next big opportunity for Latin America

Research Paper • Julia Fillingame, ESOMAR Conference papers, Latin America, 2020

Explores the topic of sustainable tourism and promotes it as the next big opportunity for Latin America.

Monetising NPS to drive investment in CX: How monetising NPS helped LATAM Airlines take CX

Research Paper • André D’Abreu, Heitor Torres, Dana DiGregorio and Shane Baxendale, ESOMAR Conference papers, Latin America, 2020

LATAM Airlines Group, an airline holding company, launched a three-stage research programme to provide insights into expected return from investment in CX.

Scoot: Go Yellow! Escape the Ordinary

Case Study • Fiona Huang, WARC Prize for Asian Strategy, Shortlisted, 2020

Scoot, the low-cost airline, championed its signature yellow brand colour and its fun, sassy spirit to build brand visibility and preference in Singapore.

Japan Airlines: Fly Once Fly Always

Case Study • Frederick Tong, Matilda Goh, Eleni Sardi, Sheena Ong, WARC Prize for Asian Strategy, Entrant, 2020

Japan Airlines employed a digital strategy based on dynamic creative optimisation to build brand desire and relevance and persuade travellers across Southeast Asia to abandon their national carriers.

Cathay Pacific: Let Your Senses Guide You

Case Study • Alex Zhang, Valerie Wang, Xiewei Tai, WARC Prize for Asian Strategy, Entrant, 2020

Hong Kong airline Cathay Pacific used programmatic social media to reframe its Business Class offering to drive awareness, consideration and sales.

VietJet Air: When free is not enough

Case Study • WARC Prize for Asian Strategy, Entrant, 2020

Low-cost airline Vietjet Air took a non-traditional approach to sales promotion to boost ticket sales in Vietnam.

Voice of the industry: Travel after Coronavirus

Article • Euromonitor Strategy Briefings, August 2020

Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.

Physical distancing: A behavioural science toolkit to aid physical distancing and people movement in a COVID-19 world

Article • The Behavioural Architects, July 2020

A significant part of the strategy to tackle the COVID-19 pandemic and reduce transmission of the virus is social distancing or, more aptly, physical distancing.

Cathay Pacific: Move Beyond Labels

Case Study • Marketing Society, The Brave Awards, Shortlisted, 2020

Cathay Pacific, an airline brand, created an OOH campaign in Hong Kong that featured key visuals to represent the brand's commitment to diversity and inclusion.

Flight search lifts off as domestic travel drives demand in China

News • 23 July 2020

As some countries begin to show some success in dealing with COVID-19, individuals in China are once again considering the possibility of resuming travel in the near future.

Lufthansa: #SayYesToEurope

Case Study • SABRE Awards, Gold, EMEA, 2020

Lufthansa, an airline company, encouraged the German public to vote in the European elections by creating once-in-a-lifetime polling stations that allowed people to vote in places they usually can't access.

Mitsubishi SpaceJet: Space Where It Matters

Case Study • SABRE Awards, Gold, North America, 2020

Mitsubishi, an automotive manufacturer, launched a repositioning and rebranding of its aircraft corporation by creating a brand expression that brought to life the Japanese notion of space for the first commercial aircraft from Japan in half a century.

Virgin Atlantic: Depart the Everyday

Case Study • AME Awards, Finalist, 2020

Virgin Atlantic, an airline, increased profit and online revenue in the UK and US by creating a campaign across film, outdoor, social and display with a new proposition of 'Buy better time'.

US, Airlines Ad/Sales ratio

Data • Cinzia Petio, WARC Data Points, May 2020

An overview of advertising as a percentage of sales in the airlines sector in the United States since 2007.

What Delta Air Lines’ response to COVID-19 can teach other brands

Article • Stephen Whiteside, WARC Exclusive, March 2020

Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic.
Future 100 Update by Wunderman Thompson Intelligence

Article • WARC Exclusive, May 2020

After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes.
Planning for the future of travel after COVID-19

Article • Will Grundy, WARC Exclusive, May 2020

Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
The Future 100: Trends and change to watch in 2019

Article • J Walter Thompson Intelligence, Research on WARC, December, 2018

This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
The future 100

Article • Research on WARC, January 2020

The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.