Home Topics Industry sectors Transport & tourism

Transport & tourism

Latest
Most Read

Filter by

Airlines (501)

Destinations and locations (441)

Rail, coach, boat & car rental (331)

Hotels (262)

Travel agents, tour operators (245)

Transport & tourism (general) (128)

Luxury travel (35)

Search in

Case Studies (257)

Articles (81)

Research Papers (24)

News (34)

Opinion (12)

Data (7)

Rankings (86)

Show only

Recommended

(5)

Videos

(132)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

Search Results Language

Category

Brand

Location

Source

501 results found

Reset Filters

Search in

Case Studies (257)

Articles (81)

Research Papers (24)

News (34)

Opinion (12)

Data (7)

Rankings (86)

Show only

Recommended

(5)

Videos

(132)

Date Range

All
Last year
Last three years
Last five years
Set date range

From

Search within

template

Search Results Language

Industry Sector

template

Brand

template

Location

template

Source

template

501 results found

Sort By

YouGov Advertiser of the Month – Singapore: Singapore Airlines

Opinion • BrandIndex, December 2021

Singapore Airlines registered the biggest increase in Advertising Awareness for November 2021, thanks to its latest campaign.

Japan Airline's Akira Mitsumasu: “We have to recognise and seize the opportunities that change brings”

Opinion • WARC, December 2021

Akira Mitsumasu, Vice President, CX, Data Analytics and Global Marketing at Japan Airlines, will be chairing the Customer Experience category of the 2022 WARC Awards for Effectiveness . Here, he talks about how Japan Airlines helped travellers during uncertain times, the company’s increased focus on sustainability practices, and what he’ll be looking for in the category’s entrants. Akira Mitsumasu, Vice President, CX, Data Analytics and Global Marketing at Japan Airlines

Aer Lingus: Flying High with Aer Lingus – Taking Dynamic to New Heights

Rankings • WARC Media 100, 2021

Irish airline Aer Lingus increased sales and consumer engagement by moving away from traditional sales-focused marketing towards consumer-centric personalised marketing.

Air Transat: Vacation intervention

Case Study • Charles-Antoine Gélineau, WARC Media Awards, Grand Prix + Path-to-Purchase Award, Effective Channel Integration, 2021

Airline, Air Transat, uncovered a new insight about travellers to differentiate itself from competitors and gain new clients in Canada.

JetBlue: AirSMR

Case Study • Ellie Gogan-Tilstone, Stacy Carpenter, Jane Dorsett, WARC Media Awards, Bronze, Effective Channel Integration, 2021

Airline, JetBlue, turned stressful holiday travel into a calming experience to lure new customers during the Christmas travel period with its AirSMR campaign in the US.

Aer Lingus: Flying High with Aer Lingus – Taking Dynamic to New Heights

Case Study • WARC Cases, November 2021

Aer Lingus, an airline brand, used dynamic search ads and programmatic retargeting to improve customer experience and personalisation.

IndiGo: Lean clean flying machine

Case Study • SABRE Awards, South Asia, Diamond, 2021

IndiGo, an airline in India, launched campaigns to enhance trust by strengthening the narrative around the safety of air travel.

Japan Airlines’ Akira Mitsumasu: Marcomms will play a critical role in bringing confidence back to travel

Opinion • Gabey Goh, October 2021

As a brand in one of the hardest COVID-hit sectors, Japan Airlines (JAL) has remained steadfast during this ongoing turbulence. Akira Mitsumasu, VP - Global Marketing of JAL, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how the airline is focused on its mission of helping people fly again and telling stories of rising above challenges. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .

Qatar Airways: Keeping the love for flying alive

Case Study • SABRE Awards, APAC In2, Broadcast Media (Radio/Television), 2021

Qatar Airways, the air travel brand, strengthened preference for the brand and reintroduced unique servings and offerings in India.

Kenya Airways: Rebuilding stakeholders' trust

Case Study • SABRE Awards, Africa, Gold, 2021

Kenya Airways, an airline brand, increased brand trust in Kenya by launching a 360-degree campaign that showcased its leadership's transparency and commitment to restructure its business for better financial performance.

What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.

JetBlue: Bringing humanity back to the feed

Case Study • WARC Awards for Effectiveness, Entrant, Sustained Growth, 2021

Jetblue, a low-cost airline, launched a campaign in the USA to reinvent its social media, create positive human connections online and improve sentiment towards its brand.

Virgin Atlantic: The pride flight

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Virgin Atlantic, a British airline, launched the Pride Flight, to highlight Virgin Atlantic's support of the LGBTQ+ community.

Flybondi: Fly with us

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Flybondi, a low-cost airline, raised brand awareness in Argentina by appealing to lawmakers to fly with them to save public spending.

Aeroméxico: People are the places

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

Aeroméxico, an airline brand, increased ticket sales in Mexico by launching personalised ticket sales that sold tickets based on people's individual origin and destination.

Embraer: The Profit Hunter – Tech Lion

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Embraer, a Brazilian company that designs and manufactures regional jets, launched a campaign to support the global rollout of the E195-E2.

JetBlue: AirSMR

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

US airline JetBlue literally cut through the negative noise to achieve standout at the most cluttered time of the year.

Etihad Airways: Meta-dynamic automation

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

ETIHAD, the airline, streamlined its formerly highly complex annual sale advertising across global markets with the Advanced Dynamic Engine (ADE) marketing automation tool.

Air Transat: Vacation intervention

Case Study • WARC Awards for Effectiveness, Shortlisted, Instant Impact, 2021

Canadian airline Air Transmat ran a multi-channel campaign encouraging customers to use their vacation days to grow sales, awareness and increase differentiation.

Alaska Airlines: Next Level Care

Case Study • SABRE Awards, Gold, North America, 2021

Alaska Airlines, a US aviation company, emphasised passenger safety during the COVID-19 pandemic in the USA and was ranked in the top ten world's safest airlines.

Trust: The key to travel brand success in a post-COVID world

Article • Christina Stahlkopf, WARC Exclusive, May, 2021

Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.

Travel and sustainability: Transforming for the future

Article • Nick Blenkarne, WARC Exclusive, May, 2021

Sustainability is an increasing consideration in the travel category.

Hotel searches record year-on-year growth in March

Data • Cinzia Petio, WARC Data Points (Curated), April 2021

An overview of global tourism over the last 12 months.

The most awarded work for effectiveness

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for effectiveness for 2020, compiled using our rankings methodology, but not ranked.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.
The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Voice of the industry: Travel after Coronavirus

Article • Euromonitor Strategy Briefings, August 2020

Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.
Travel and sustainability: Transforming for the future

Article • Nick Blenkarne, WARC Exclusive, May, 2021

Sustainability is an increasing consideration in the travel category.
Trust: The key to travel brand success in a post-COVID world

Article • Christina Stahlkopf, WARC Exclusive, May, 2021

Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.