Mukta Lad, Event Reports, Adobe Summit, April 2021
Rapid digital transformation has helped to ease the hospitality industry’s pain during the sharp drop in business and travel caused by the COVID-19 pandemic, as shown by the Rosewood Hotel Group’s experience.
Everyone likes a freebie and they don’t come much than better than a stay at a luxury resort, but the value of using social media influencers in this context may be limited to younger travellers and even then the resort may not benefit directly
BEIJING/LONDON: More than 6m Chinese are expected to travel abroad during the Spring Festival, with the UK among the top destinations for wealthy consumers keen to escape the country's pollution and tap into their love of British brands.
Christina Stahlkopf, WARC Exclusive, May, 2021
Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.
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