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News • 08 January 2021
News • 05 January 2021
Article • Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
Case Study • Li Ping Ko, Pamela Chia, WARC Media Awards, Silver, Effective Use of Tech, 2020
Case Study • Krshna Prashant, Sulin Lau, WARC Media Awards, Silver, Best Use of Data, 2020
Case Study • Inge Hofstad Kjeilen, WARC Media Awards, Silver, Best Use of Data, 2020
Research Paper • Rocío Arteaga-Sánchez, Maria Belda-Ruiz, Alejandro Ros-Galvez, and Alfonso Rosa-Garcia, Int. Journal of Market Research, Vol. 62, No. 6, 2020, pp. 725-742
Case Study • SABRE Awards, APAC, Influencer Marketing, Gold, 2020
Case Study • SABRE Awards, APAC, Superior Achievement in Reputation Management, Diamond, 2020
Case Study • SABRE Awards, APAC, Community Relations, Gold, 2020
News • 22 October 2020
Article • Low Lai Chow, Event Reports, All That Matters, September 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020
Case Study • Krshna Prashant, Sulin Lau, WARC Prize for Asian Strategy, Silver, 2020
Case Study • Pamela Chia, Nadiah Nazri, Sulin Lau, Hassan Alsagoff, WARC Prize for Asian Strategy, Entrant, 2020
News • 09 August 2020
Opinion • Carla Funk, July 2020
Case Study • Rifaat Fakih, Remie Abdo, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Case Study • SABRE Awards, Gold, EMEA, 2020
Case Study • SABRE Awards, Gold, Africa, 2020
Case Study • SABRE Awards, Gold, North America, 2020
Opinion • John Sills, May 2020
Data • Cinzia Petio, WARC Data Points, May 2020
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Article • Stephen Whiteside, WARC Exclusive, March 2020
Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic. -
Article • WARC Exclusive, May 2020
After the release of The Future 100 annual trend report in January 2020, news of a novel coronavirus started making headlines – this report tracks the new behaviours, cultural shifts and industry changes stemming from these sudden changes. -
Article • Will Grundy, WARC Exclusive, May 2020
Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown. -
Article • J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019. -
Article • Research on WARC, January 2020
The reign of Big Tech is coming to an end and as we look at the year ahead, 2020 will see irresponsible companies and figureheads being held accountable for wider social and environmental issues. -
Article • Euromonitor Strategy Briefings, December 2020
The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.