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Transport for London: Covid response campaign

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Transport for London (TfL), the local government body responsible for transport in London, reduced demand for public transport during the COVID-19 pandemic while reassuring customers and staff about the cleanliness and safety of the network.

Lloyd's Register: Future Seascapes

Case Study • SABRE Awards, EMEA, Gold, 2021

Lloyd's Register, a maritime classification organisation in the UK, launched its initiative to bring together thought leaders worldwide to swap skills, knowledge and capabilities by transforming eight famous paintings of seascapes.

Hertz Campers: How to avoid a crisis in a Jeep rooftop tent

Case Study • SABRE Awards, EMEA, Diamond, 2021

Hertz, a car rental brand, launched its new product, Hertz Campers, in Portugal and increased sales, despite the poor reputation of Hertz at the time.

Polish Railway Lines: First Sticker That Saved People’s Lives

Case Study • SABRE Awards, EMEA, Gold, 2021

Polish Railway Lines, a rail-road company, launched a social educational campaign Safe Rail-road Level Crossing to increase drivers' awareness of safety in Poland.

SBB Swiss Federal Railways: Back to Business

Case Study • SABRE Awards, EMEA, Gold, 2021

Swiss Federal Railways (SBB), a transport company, launched its Back to Business programme to empower Swiss mothers to return to work.

Travel cuts prompt advertising rethink

Data • Rob Clapp, WARC Data Points, July 2021

An overview of advertising spend and revenue among some of the largest travel advertisers during 2020.

What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.

East Japan Railway Company: Get Back, Tohoku

Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021

East Japan Railway Company, a passenger railway company, increased ridership and travel intent in Japan by launching a low-price free pass and communication programme to encourage local travel.

German Rail: No need to fly

Case Study • Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2021

German Rail, a rail operator, created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.

Via Rail: Mission Canadianization

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Canadian intercity passenger rail service, VIA Rail, lived up to its promise of supporting local by shifting most of its media spend to Canadian publishers.

Northgate Spain: Boosting vehicle rental in times of confinement

Case Study • WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021

Northgate Flexible Renting, a company that rented vehicles to big companies and SMEs, had to regain business in Spain following cancellations during the pandemic.

Grab: GrabForGood – Break the silence

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Super-app Grab created a digital campaign, #BreakTheSilence, to spark a social lobbying movement and won an amendment to a new law that prevented deaf people from working as e-hailing drivers in Malaysia.

STIB: Voices of brussels

Case Study • WARC Awards for Effectiveness, Bronze, Customer Experience, 2021

Public transportation company, STIB, managed a meaningful brand connection with customers at a time when none of them could use the service due to COVID travel restrictions in Belgium.

World market for mobility

Article • Euromonitor Strategy Briefings, May 2021

This report analyses the mobility and automotive industry.

Trust: The key to travel brand success in a post-COVID world

Article • Christina Stahlkopf, WARC Exclusive, May, 2021

Data suggest that consumer trust in the travel industry was significantly damaged during the COVID-19 pandemic, and companies will need to demonstrate an overt commitment to the health and wellbeing of travellers.

Berliner Verkehrsbetriebe: Mind The Gap

Rankings • WARC Media 100, 2021

Berliner Verkehrsbetriebe (BVG), Berlin's public transport system, took a stand against the gender pay gap by giving women 21% off their fare on Equal Pay Day.

The most awarded work for media

Rankings • Rankings Articles, April 2021

A summary of the most awarded campaigns for media for 2020, compiled using our rankings methodology, but not ranked.

Two in five Americans feel comfortable going on vacation

Data • Rob Clapp, WARC Data Points, March 2021

An overview of how comfortable Americans feel to take a vacation, take different modes of transport and stay in different forms of accommodation.

redBus: Bang Toyib Returns

Case Study • MMA Smarties, Silver, Indonesia, 2020

redBus, an online bus ticketing platform, used digital video to convince Indonesians of the certainty that redBus provides to those looking to travel by bus.

Viking: Staying Connected with Viking TV

Case Study • DMA (UK), Silver, 2020

Viking, a cruise company, launched a new digital platform in the UK during the coronavirus pandemic to help people stay connected and share travel stories while staying at home.

Network Rail: EIGHTEEN – The Graphic Novel

Case Study • DMA (UK), Bronze, 2020

Network Rail, the owner and infrastructure manager for most British railways, launched a Graphic Novel at ComicCon in the UK that highlighted the dangers of electrified railways to young people.

Uber Connect – agility in weeks

News • 08 January 2021

Uber Connect, an on-demand package delivery service, went from idea to launch in a matter of weeks as the brand responded decisively to the signals it saw in the market.

Uber’s former performance chief charts extent of ad fraud

News • 05 January 2021

Ride-hailing company Uber was in the midst of crisis when it discovered colossal fraud to the tune of $100m, according to comments made recently by its former head of performance marketing and CRM.

DiDi: Love My City

Case Study • MMA Smarties, Gold, APAC, 2020

Didi, a ride-hailing app, brought light into people's lives by launching its mass awareness campaign Love My City, which culminated in a dramatic lightshow across several of China's most influential cities.

DiDi: Roast

Case Study • MMA Smarties, Gold, APAC, 2020

DiDi, a ride-hailing app, defended market share in China by taking a proactive approach and addressing customer discontent by effectively communicating the significant changes made to its operations and platform.

The digital customer journey

Article • Euromonitor Strategy Briefings, December 2020

The COVID-19 pandemic accelerated the adoption of e-commerce, with many consumers experimenting and even becoming reliant on the digital channel while in isolation.
Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Voice of the industry: Travel after Coronavirus

Article • Euromonitor Strategy Briefings, August 2020

Highlights the results of Euromonitor’s Voice of the Industry: Travel and Tourism survey, alongside commentary and context from Euromonitor experts.
What’s working in travel

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in the travel category.
Planning for the future of travel after COVID-19

Article • Will Grundy, WARC Exclusive, May 2020

Travel brands have been among the hardest hit by COVID-19, but can take action now to stay top of mind post-lockdown.
VietJet Air: When free is not enough

Case Study • WARC Awards for Asian Strategy, Entrant, 2020

Low-cost airline Vietjet Air took a non-traditional approach to sales promotion to boost ticket sales in Vietnam.