LGBT
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Case Study • Rachel Lowenstein, Nisha Ashra, Dan Ottinger, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Inclusive Research, 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for Inclusive Research, 2020
Research Paper • MRS Awards Papers, Winner, MRS Award for Inclusive Research, 2020
Case Study • Werner Iucksch, Melantha Tan, Arnaud Robin, WARC Media Awards, Silver, Effective Use of Tech, 2020
Article • ANA & AIMM, Research on WARC, November, 2020
Case Study • SABRE Awards, LATAM, Platinum, Best in Show, 2020
Research Paper • David R. Morse, Gerardo Gallart and Susanna Fránek, ESOMAR Conference papers, Latin America, 2020
Case Study • Saad Khan, Trinolda Colaco, Jason Samuel, WARC Prize for Asian Strategy, Gold, 2020
News • 25 August 2020
Article • Brian Carruthers, Event Reports, Lions Live, June 2020
News • 30 July 2020
Case Study • Marketing Society, The Brave Awards, Shortlisted, Transforming Corporate Culture, 2020
Case Study • Marketing Society, The Brave Awards, Winner, Not for Profit Marketing, 2020
Article • WARC Best Practice, July 2020
News • 09 July 2020
News • 02 July 2020
Opinion • Chiara Manco, July 2020
News • 01 July 2020
News • 10 June 2020
Article • Geoffrey Precourt, WARC Exclusive, June 2020
News • 01 June 2020
Research Paper • Gavin Northey, Rebecca Dolan, Jane Etheridge, Felix Septianto, and Patrick van Esch, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 222-236
Research Paper • Bradley J. Bond and Justine Rapp Farrell, Journal of Advertising Research, Vol. 60, No. 2, 2020, pp. 208-211
Article • Stephen Whiteside, WARC Exclusive, May 2020
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Article • Stephen Whiteside, WARC Exclusive, May 2020
Procter & Gamble, the consumer packaged goods manufacturer, is continuing to emphasize diversity and inclusion even as COVID-19 disrupts the marketplace. -
Article • Asad Dhunna, Admap Magazine, December 2019, pp. 0-0
Pride is attracting a wave of interest from brands looking to connect with the LGBT+ community. -
Article • Jenn T. Grace, WARC Best Practice, June 2016
This article explains the factors and considerations for marketers when speaking to an LGBT audience in the United States, including facts and figures around the community and why brands should pay attention. -
Article • Geoffrey Precourt, WARC Exclusive, June 2020
Mastercard, the payments company, tackled a major painpoint for transgender and non-binary consumers with its True Name initiative. -
Article • Stephen Whiteside, Event Reports, ANA Multicultural Marketing & Diversity Conference, November 2018
Mondelez International, the consumer packaged goods company, has fostered engagement with the LGBT community in various ways. -
Article • WARC Best Practice, July 2020
Explores current thoughts and writing on LGBT audiences, including the importance of audience understanding and authentic commitment to supporting the community.