News
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15 January 2021
Google has taken the extraordinary step of trialling the suppression of search results that link to commercial news outlets, part of a campaign against the proposed News Media Bargaining Code, as the search giant claims the draft law will undermine t
Opinion
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Lena Roland, January 2021
Despite the turbulence of last year – or, perhaps, because of it – the marketing community unveiled a wide range of research and fresh thinking that can help boost effectiveness in 2021 and beyond.
News
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11 January 2021
The UK’s Competition and Markets Authority will investigate whether Google’s plan to disable third-party cookies on its Chrome browser would cause ad spend in the country to become even more concentrated in the advertising giant’s hands.
Article
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Chasson Gracie, Joshua Richards, Daniel Pozzebon, Kevin Keane, Jasmin Amin , WARC Exclusive, January, 2021
There is residual reluctance to employ diverse and inclusive talent in messaging in advertising, despite ample research suggesting this should not be a concern; this reluctance appears to be the result of factors outside what the data say.
Article
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WARC Best Practice, January 2021
A summary of new thinking and best practice on new research in marketing.
News
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08 January 2021
The online gaming sector in India generated $174m in revenues in 2020, compared with $97.
Article
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Low Lai Chow, Event Reports, The Drum Digital Summit, November 2020
Data safety needs to take on equal importance in marketing considerations as new data regulations and privacy laws take effect worldwide.
News
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17 December 2020
Marketers and media need to earn the trust of Black women because, compared to women of other races/ethnicities, they are the least likely to consider that initiatives from brands and media will play a key role in advancing women’s equality, a study
News
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16 December 2020
Big tech companies are once again under the spotlight over how they collect and use personal data, with the European Union unveiling tough new rules, and US regulators announcing a probe into a number of major tech players.
Article
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Dentsu and SeeHer, Research on WARC, December 2020
Report from Dentsu and SeeHer on gender equality, focusing on Black, Hispanic and Latinx women.
Article
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Dentsu and SeeHer, Research on WARC, December 2020
Report from Dentsu and SeeHer on gender equality, focusing on how perceptions of men and women differ. This is the first phase of a three-part study – Perceptions of Progress: The State of Women’s Equality in the US – by Dentsu and SeeHer. This phase looks at how perceptions of gender equality differ between men and women.
News
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09 December 2020
The cookie is about to crumble as a result of growing data privacy regulations, and its demise through 2021 remains a core challenge for nearly half the advertising industry (49%), research finds.
Article
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Shazia Ginai, WARC Exclusive, December 2020
In recent years, movements such as #MeToo, #TimesUp and Black Lives Matter have shone bright spotlights onto the complexities of race and gender.
News
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02 December 2020
In the wake of protests following the murder of George Floyd, businesses in the US and elsewhere have started to consider systemic racism and how it can be confronted; a Target executive provides a framework.
Research Paper
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Jennifer Pelino and Nadine Karp McHugh, ARF Experiential Learning, November 2020
SEEHER, a movement for increasing accurate portrayals of women and girls in advertising, partnered with IRI to analyse sales data of Gender Equality Measure (GEM) to learn the sales impact of a GEM-scored ad campaign and which networks/publishers have the highest sales impact.
News
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30 November 2020
Facebook, Google and other tech giants will face more scrutiny in the UK from next year after the government announced that it is creating a new regulator to govern the behaviour of platforms which currently dominate the market.
News
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27 November 2020
Well known on the world stage for its activism on data protection, the European Union is now proposing legislation that would create a single data marketplace across the bloc to facilitate sharing.
Data
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Marte Aune, WARC Data Points, November 2020
An overview of diversity and inclusion approaches among brands and agencies.
News
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23 November 2020
Google, the US internet giant, announced last week that it has reached agreement with six French newspapers and magazines over copyright payments and that talks with other media groups are continuing with the aim of reaching a “framework agreement” b
Article
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ANA & AIMM, Research on WARC, November, 2020
Annual report on gender and ethnic representation in marketing from the Association of National Advertisers and its Alliance for Inclusive and Multicultural Marketing, based on surveys of gender and ethnic diversity among CMO and CMO equivalents, the overall ANA membership, and the US-based marketing departments of 40 ANA board and other member companies.
Article
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Nick Callaghan, WARC Exclusive, November 2020
A new report by Facebook identifies five trends re-shaping the entertainment industry.
Article
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WARC Exclusive, November 2020
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
Article
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WARC Exclusive, November 2020
The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
Article
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Stephen Whiteside, Event Reports, 3AF Asian Marketing Summit, October 2020
Analysis by Nielsen, the research firm, has demonstrated why Asian Americans are a critical audience for marketers to include in their strategies.
News
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16 November 2020
Marketers need to take a less “monolithic” view of Indian Americans if they want to make tangible, lasting in-roads with this important audience.
