Article
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Rahul Roy, WARC Exclusive, June 2021
Details learnings for marketers looking to engage more authentically with diverse and multicultural communities as brands learn to navigate a rapidly shifting world of communications affected by cultural forces.
Article
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Ipsos, Research on WARC, June 2021
In 2020, racial equality emerged as one of the most important social values to consumers in the United States – it is critical that brands build trust in this regard.
Article
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Research on WARC, June 2021
500 Indian influencers and industry marcomm leaders weigh in on influencer marketing shifts in India in 2021.
Opinion
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Chiara Manco, May 2021
WARC’s Chiara Manco looks at brands that have shown their commitment to diversity and inclusion through Pride initiatives, and how these can serve as a jumping-off point for year-round communications.
Opinion
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WARC, May 2021
This report from the Unstereotype Alliance, produced in collaboration with WARC and Oxford University Business School, examines diversity in the advertising industry in 2021.
Opinion
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Natalie Morris, May 2021
Natalie Morris, Flock Associates, Global Media & Marketing Consultant explains how marketers and agencies can embed sustainable business practices that drive inclusive marketing forward.
Opinion
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Camilla Yates, May 2021
Camilla Yates, Strategy Director at Elvis, the global creative communications agency, discusses recent work for Cadbury’s Creme Egg, and explains how the confectionery brand is making advertising as diverse as the people it serves, by featuring diverse talent in front of, and behind, the camera.
Article
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Nic Allum, WARC Exclusive, May, 2021
Brands need to focus on a Pride 365 strategy: connecting with, giving visibility to and involving the LGBTQ+ community in marketing year-round, not just during Pride Month.
Article
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WARC Best Practice, May 2021
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Article
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WARC Best Practice, May 2021
Explores how the roles of modern men in society are changing and advises on how marketers should respond to this behavioural change in order to effectively advertise to men, particularly across different cultures and at a time of social change.
Article
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Brian Carruthers, Event Reports, MRS Impact Conference, March 2021
Fashion brand Tommy Hilfiger spotted a white space in apparel for consumers with disabilities.
Article
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Research on WARC, April 2021
Looks at the contribution of women to the video game industry, as players, purchasers and creators, as well as exploring key recommendations to further engage female audiences.
Article
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SeeHer & Dentsu, Research on WARC, April, 2021
This is the final installment of a three-part series from Dentsu and SeeHer examining issues surrounding gender equality. Part three looks at generational views of equality.
Article
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Facebook, Research on WARC, April, 2021
Looks at diverse and inclusive representation in online advertising.
Article
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Anna Hamill, WARC Exclusive, April 2021
By taking a huge creative risk in re-framing a racist slur to be a positive statement of intent, travel company Black & Abroad took its marketing to the next level.
Article
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WARC Best Practice, March 2021
The World Federation of Advertisers have launched a new report: Diversity & Representation: Guide to potential areas for bias in the creative process – marketers will find the following.
Opinion
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Michael R. Solomon, March 2021
Today we’re witnessing a particularly volatile shakeup, as our culture grapples with changing definitions. In this rapidly changing world, it’s important that marketers understand gender identity.
Opinion
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Naresh Gupta, March 2021
India’s recently-issued IT guidelines seeking to regulate content on social media, digital news and OTT are being viewed as excessive. While entertainment content should not be left unmonitored, there must be a more liberal approach to crafting and implementing rules.
Opinion
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Tina Lakhani, March 2021
Advertisers must ensure that valuable audiences aren’t being inadvertently excluded by crude keyword blocking, according to IAB UK’s Tina Lakhani.
Article
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Jo Bowman, Event Reports, ANA Influencer Marketing & Activation Conference, December 2020
The Association of National Advertisers (ANA), the trade body, is seeking to bring a greater degree of standardization to the measurement of influencer marketing.
Article
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Jason Mander, WARC Exclusive, March 2021
To stay resilient and competitive, businesses need to understand their audiences, using psychographic and behavioral data that gives them the power to understand not only the ‘what’, but also the ‘why’; that, in turn, allows them to build flexible, adaptable responses to constantly changing situations.
Opinion
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Philippa Roberts and Jane Cunningham, March 2021
Women have been at the sharp end of a year of pandemic and lockdown. As the world slowly emerges from the threat of COVID-19, brands are going to have to reset their relationships with their female audiences, say Philippa Roberts and Jane Cunningham.
Article
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Wavemaker, Research on WARC, February, 2021
Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth.
Article
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WARC Strategy Toolkit, March 2021
Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.
Opinion
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Chiara Manco, February 2021
WARC’s Chiara Manco looks at work that stared gender bias in the face by actively challenging it.
