Article
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Elana Morris, Event Reports, ANA Measurement and Accountability conference, December 2021
The bar for accurately portraying women in advertising is higher than ever, according to a study by the Association of National Advertisers’ (ANA) SeeHer initiative and research firm IRI.
Part of the Marketer’s Toolkit 2022, this Future Thinking report examines five emerging metrics, frameworks and concepts that we believe will be most important in helping to drive marketing effectiveness in 2022 and beyond.
Survey conducted by the Association of National Advertisers (ANA) of marketers, assessing portrayals of the LGBTQ+ community in advertising over the past twelve months.
Case Study
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MRS Awards Papers, Finalist, Cultural Insights, 2021
L'Oréal Paris, a personal care company, launched a worldwide campaign to embrace a modern and relevant expression of female empowerment in marketing, and understand needs and behaviours deeply to connect with women in a powerful and authentic way.
Case Study
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MRS Awards Papers, Finalist, Cultural Insights, 2021
Movember, a men's mental health and wellbeing charity, launched an international campaign to create media interventions to change the conversation around men's mental wellbeing and stimulate authentic, credible behaviour change.
Article
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Michelle Klein and Fernanda de Lima Alcantara, WARC Exclusive, Spotlight US, December 2021
Shares and analyzes data from several studies looking at different aspects of representation and inclusion in the marketing industry, and steps toward improvement.
Consumers everywhere are becoming increasingly sensitive towards issues around them and are urging brands to be woke too. Are brands listening though? In 2021’s final edition of Spotlight India, WARC India Editor Biprorshee Das asks how Indian brands can be more inclusive in their communication and truly celebrate the diversity this country is known for.
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Prachi Gupta, WARC Exclusive, Spotlight India, November 2021
The Branding Nook’s Prachi Gupta examines how brands and advertisers can leverage India’s diverse cultures to promote themselves more effectively and inclusively.
Article
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Sumeer Mathur and Anasuya M Chatterjee , WARC Exclusive, Spotlight India, November 2021
Edelman India’s Sumeer Mathur and Anasuya M Chatterjee discuss why diversity, equality and inclusion (DEI) have a very crucial role to play in leading change when it comes to advertising.
Tailor and Circus is a young Indian underwear brand that is redefining the experience for those who fall in between sizes. Making undergarments for every body type, the brand is turning underwear into a tool for people to fit in and feel free. And the brand’s communication conveys that very message with regular people modelling their products and not creating false portrayals of the perfect body. Abishek Elango, co-founder of Tailor and Circus, speaks to WARC about the idea of not just inclusive advertising but being an inclusive brand.
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Astha Sirpaul and Satish Krishnamurthy, WARC Exclusive, Spotlight India, November 2021
TBWA’s Astha Sirpaul and Satish Krishnamurthy provide insights into inclusive brand marketing and how they can help fulfil advertising’s purpose in India.
Article
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Disha Bhattacharya, WARC Exclusive, Spotlight India, November 2021
Dentsu Impact’s Disha Bhattacharya introduces the Female Ad Impact Index to help brands create more inclusive, less biased communication that will further feminism.
Fashion accessory brand Fastrack is known for its cheeky communication in India. Over the years, the brand has made sure its conversations with its audience have been relevant, relatable and contemporary. With the launch of its latest brand campaign focusing on celebrating the aptly titled “You Do You”, Fastrack’s Head of Marketing, Ajay Maurya, tells WARC how it has consistently been able to deliver the right message to youth and understand them better while being inclusive and woke.
Video content has become such an important way for brands to gain meaningful attention with consumers and to turn audiences into engaged communities and brand advocates. However, this can only happen with true and authentic storytelling that represents our diverse world both in front of and behind the camera, says Steve Wheen, Founder, Distillery
A search for authenticity helped unlock a more inclusive – and creatively rich – advertising approach for Virgin Media. Paulina Thompson, Strategy Director at adam&eveDDB, outlines some of the practical lessons learned along the way.
Charisse Hughes, SVP/Global Chief Marketing Officer of The Kellogg Company, talks to US Commissioning Editor Cathy Taylor for WARC Marketer’s Toolkit about purpose, first-party data, and how its vast brand portfolio allows for marketing experimentation. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
If brands get it right, the future of diverse representation in advertising is an exciting prospect, says Kerry Collinge, Director of Marketing and Partnerships Europe at System1.
As the shift towards responsible living accelerates and consumers expect brands to shoulder the responsibility for improving the world, Wunderman Thompson’s Shaziya Khan says this is the time to do.
Brands that on the one hand support DE&I are being undermined when their ads appear in media outlets that incite hateful and discriminatory comments of underrepresented communities. To fix this credibility gap, brands must be accountable for their media investment choices, and publicly take a stand against problematic media, argues Vicky French, Global Brand Marketer at Hewlett Packard Enterprise.
Article
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Sam Peña-Taylor, Event Reports, Kantar Talks, September 2021
A new set of restrictions on in-store promotions and advertising is set to come into force in the UK, forcing brands and retailers to adapt ahead of the changes – here Kantar experts explore the impact of the new regulations and what to do about it.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Describes how agency strategists/planners gain and use insights – and what type of insight is useful when developing a marketing or communications strategy.
Part of WARC’s Marketer’s Toolkit 2021, this data report, based on a survey of client and agency-side executives, looks at near-term trends in six key areas, following the STEPIC methodology.
