Article
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Geoffrey Precourt, Event Reports, Association of National Advertisers Masters of Marketing Week, October 2020
Procter & Gamble (P&G), the consumer-packaged goods giant, is baking the concept of “citizenship” into its brand-building efforts.
Research Paper
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Roberto Ruiz and Rachel Bonsignore, ESOMAR Conference papers, Latin America, 2020
GfK Consumer Life, a consumer trend study, and Univision Communications, an American media company, launched a study into shifts in the mindsets of Hispanic consumers in the US and Latin America.
Opinion
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Geoffrey Precourt, October 2020
As the winner of the 2020 Grand Ogilvy Award, Goodby, Silverstein & Partners was recognized for a breakthrough campaign focused on tackling bias in law enforcement. WARC’s Geoffrey Precourt looks at this initiative, and another breakthrough campaign from the agency’s past.
Opinion
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Anna Hamill, October 2020
As one of the world’s leading marketers, Marc Pritchard, chief brand officer at Procter & Gamble, is driving a transformational agenda of equality and transparency. He speaks with WARC’s Anna Hamill for WARC Marketer's Toolkit 2021 on reinventing brands post-COVID, prioritising media transparency, and pursuing accountability on diversity.
News
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20 October 2020
With demographic changes over the next 30 years expected to deliver a new multicultural mainstream in the US, the only way for brands to be successful is to understand how to impact growth audiences authentically, says the CEO of UWG.
News
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19 October 2020
The advertising and marketing industries need to understand that racism isn’t just a visual or textual issue – it’s a sonic issue as well, says a director of Pandora’s audio-first creative consultancy.
Article
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Research on WARC, September, 2020
Updates June 2020 report on what Americans think about the fight to combat racial injustice and the role they feel brands should play.
News
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13 October 2020
As brands increasingly recognise they need to acknowledge the Black Lives Matter (BLM) movement, understanding its context – and how other brands have both succeeded and failed in addressing it – is a crucial first step.
Opinion
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WARC, October 2020
Mainstream voices have dominated marketing and advertising spaces, and there is a need for audiences, customers and consumers to be spoken to and reached in an authentic and credible way.
News
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12 October 2020
A major new WARC report compiles insights and learnings from prominent Black voices in the marketing community with the aim of helping marketers navigate the challenges of addressing racial injustice and leading with purpose.
Opinion
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Kai D. Wright, October 2020
Is BLM a hashtag, an organization, a human right, a movement, a political statement, or all the above?
Article
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Husani Oakley, WARC Exclusive, October 2020
The Black Lives Matter movement is actually comprised of three waves, which were formed not just by incidents of violence – and murder – against Black people, but also by how social media helped propagate awareness of BLM; they are the Martin Wave, the Brown Wave and the Floyd Wave.
Article
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Lydia Amoah, WARC Exclusive, October 2020
Looks at how brands can both avoid racially-insensitive missteps and build opportunity by focusing on diversity.
Article
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Steve Keller, WARC Exclusive, October 2020
Examines how the sonic color line is pervasive in marketing, and the ripple effects sonic stereotypes perpetuate.
Opinion
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Satyen Dayal, October 2020
Racism isn’t just an American problem, it’s a systemic global problem. While the circumstances in the UK and Europe may be different than in the United States, racial injustice is a societal concern on both sides of the Atlantic, and all over the world – and recent research from our Edelman Trust Barometer proves it. Millions of people in both Europe and America are concerned about systemic racism in their own countries.
Article
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Monique Nelson, WARC Best Practice, October 2020
Examines how shifting demographics in the US are moving it toward a majority-minority country, and how marketers should adapt.
Article
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WARC Best Practice, October 2020
A summary of new thinking and best practice on brand activism in the Black Lives Matter era, from the WARC Guide.
Article
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Felicia Scott, WARC Exclusive, October 2020
Discusses bias within organizations and how to address it.
Opinion
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Kai D. Wright, October 2020
In the Emmy-nominated Procter & Gamble commercial “The Look” and in a newer Procter & Gamble commercial created just after the death of George Floyd – “The Choice” – the creative director Keith Cartwright and his partners have brought the power of imagery to create empathy, giving viewers of all colors and ethnicities a window into the struggle of being Black in America.
Article
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Jeffrey L. Bowman, WARC Exclusive, October 2020
Studies the small amount of change in Corporate America toward true diversity, equity and inclusion and next steps for transitioning to change management that moves corporations from diversity efforts to cultural transformation.
News
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08 October 2020
JPMorgan Chase, the largest bank in the US, is committing an additional $30bn over the next five years to various initiatives aimed at addressing wealth inequality, especially among traditionally underserved Black and Latino communities.
News
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07 October 2020
The Black Lives Matter movement has led many brands to want to do more in order to dismantle inequality, but knowing exactly how to take action can be difficult – a new report explores which responses are working.
News
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06 October 2020
Advertising that is inclusive and diverse has a positive impact on a wide variety of brand metrics, according to research conducted by Microsoft, the technology giant.
News
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05 October 2020
Most Indian consumers (75%) feel that children are being misled in many advertisements for apps, gaming and other online services, according to a survey by social community platform Local Circles.
Article
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Mark Pinnes and Hiwot Wolde-Senbet, WARC Exclusive, October 2020
The Black Lives Matter movement began in outrage at the murder of black Americans by uniformed law-enforcement officers and has evolved into a society-wide drive to eliminate racism.
