Imagery & art direction
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Research Paper • Rohit H. Trivedi and Thorsten Teichert, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 439-451
Research Paper • Maitreyee Patki and Jayanth Narasimha, ESOMAR Conference papers, APAC, 2020
Article • Low Lai Chow, Event Reports, DigiCon Omni, October 2020
Article • WARC Best Practice, November 2020
Article • Rachel Forster, WARC Exclusive, November 2020
News • 27 March 2020
News • 25 February 2020
Research Paper • MRS Awards Papers, Winner, Jeremy Bullmore Award for Creative Development Research, 2019
Article • Chuck Kapelke, ANA, ANA Magazine, September 2019
Research Paper • Charles Young, Brian Gillespie, and Christian Otto, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 329-341
News • 28 August 2019
Article • Michael Scantlebury, WARC Exclusive, August 2019
News • 01 August 2019
Research Paper • Gianluigi Guido, Marco Pichierri, Giovanni Pino, and Rajan Nataraajan, Journal of Advertising Research, Vol. 59, No. 2, 2019, pp. 219-231
Research Paper • Safaa Adil, Sophie La coste-Badie, and Olivier Droulers, Journal of Advertising Research, Vol. 58, No. 4, 2018, pp. 443-455
Article • Low Lai Chow , Event Reports, Creative Cities, April 2018
Article • Greg Quinton and Nick Asbury, Market Leader, Quarter 1, 2018, pp. 36-41
Research Paper • Nick Gadsby, ESOMAR Conference papers, Global Qualitative, November 2017
Article • Emma Phipps, ANA, ANA Magazine, October 2017
Article • Chris Warren, ANA, ANA Magazine, September 2017
News • 27 August 2017
Article • Sonia Paul, Event Reports, EyeforTravel's San Francisco Summit, March 2016
Research Paper • Adam Frost, Tobias Stuart and Jon Puleston, ESOMAR Conference papers, Congress, Dublin, September 2015
Article • David Taylor, Market Leader, Quarter 1, 2015, pp. 49-51
Article • John Clark, Market Leader, Quarter 4, 2014
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Article • WARC Best Practice, November 2020
A summary of new thinking and best practice on effective packaging, from the WARC Guide. -
Article • Charles Young, Brian Gillespie, and Christian Otto, Journal of Advertising Research, Vol. 59, No. 3, 2019, pp. 329-341
Academic theory and practitioner-performance metrics both focus on consumer recall and recognition of advertising content. -
Article • Michael Scantlebury, WARC Exclusive, August 2019
Looks at how colour triggers a response within the brain and how marketers can use this to market effectively, particularly on social media giant Instagram. -
Research Paper • Rohit H. Trivedi and Thorsten Teichert, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 439-451
Animals have been used in advertisements for decades, yet little is known about the effects on consumer reactions along the entire purchase-decision process. -
Article • Chuck Kapelke, ANA, ANA Magazine, September 2019, pp. 0-0
Looks at how marketers should think about color in the digital age, its role in social media and how to make it part of the design, marketing and strategy process. -
Research Paper • Maitreyee Patki and Jayanth Narasimha, ESOMAR, APAC, 2020, pp. 0-0
Zeroes in on one facet of sustainability, plastic pollution, and the communication of sustainability efforts through packaging.