Music & sound

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Nexon Korea: The kingdom of the winds

Case Study • YouTube Works for Brands, Korea, Best action-driven campaign, 2020

Nexon Korea, a gaming brand, promoted the mobile version of the game The Kingdom of the Winds in Korea.

Grab Food: Free your hunger

Case Study • YouTube Works for Brands, Thailand, Best Storytelling, 2021

GrabFood, a food delivery brand, created a more meaningful connection with its customers in Thailand by launching a social media teaser campaign and YouTube takeover ad.

Nestlé: Bear Brand ImmD

Case Study • YouTube Works for Brands, Thailand, Best Collaboration: Brand and Creator, 2021

Nestlé, a food company, increased awareness and penetration of its Bear Brand ImmD in Thailand by launching a unique song and music video that detailed the product’s benefits.

Grab Indonesia: Siap antar Ramadan

Case Study • YouTube Works for Brands, Indonesia, Best Collaboration: Brand & YouTube Creators, 2021

Grab, a transport company, increased sales and favourability in Indonesia by launching a sing-along musical on YouTube during Ramadan when celebrations had been cancelled due to COVID-19 lockdowns.

Influencers and user-generated content help LG start a positive laundry cycle with consumers

Article • Jo Bowman, Event Reports, ANA Influencer Marketing Conference, August 2021

LG, the electronics and appliances brand, tapped into the power of influencers and user-generated content to drive interest in its innovative WashTower laundry appliance.

Good Humor: A new jingle for a new era

Case Study • Jay Chiat Awards, Gold, PR Strategy, 2021

Good Humor, an ice cream brand, listened to the tone of the US and created a new jingle for its ice cream trucks to appeal to today's multicultural consumers.

Netflix: The power of story

Case Study • Jay Chiat Awards, Bronze, Global Strategy, 2021

Netflix, a video streaming platform, launched its global campaign One Story Away to define its own brand story.

CALM: The Lock-In

Case Study • SABRE Awards, IN2, EMEA, 2021

Campaign Against Living Miserably (CALM), a charity, launched a campaign on Instagram to raise spirits during lockdown and reach out to those who struggled with their mental health.

Burger King UK: 2020 Campaigns

Case Study • SABRE Awards, IN2, EMEA, 2021

Burger King, a fast food restaurant chain, launched several campaigns in the UK to drive awareness of the Whopper burger and consistently deliver the best-in-class social across the board.

McDonald's: How closing our business was good for business

Case Study • Marketing Society, The Marketing Society Awards, Winner, 2021

McDonald's, a fast food brand, improved its emotional connection with consumers while it was shut during the COVID-19 in the UK and Ireland.

Tesco: How celebrating the nation's naughtiness helped Tesco win a covid Christmas

Case Study • Marketing Society, The Marketing Society Awards, Highly Commended, 2021

Tesco, a supermarket brand, focused on providing the nation with light relief during the COVID-19 pandemic with its 2020 Christmas campaign in the UK.

The National Lottery: The Two Billion Pound Turnaround

Case Study • Marketing Society, The Marketing Society Awards, Grand Prix, 2021

The national lottery, a lottery gaming brand, embarked on a revitalisation strategy to increase brand positivity in the UK.

Gen Z twice as likely to buy from a brand with a sonic identity

Data • Rob Clapp, WARC Data Points, September 2021

An overview of the brand assets that make British consumers more likely to purchase from a brand.

Ad Council: It's up to you campaign

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Ad Council, a non-profit organisation, began the 'It's Up To You' campaign to encourage people to get the COVID-19 vaccine in the US.

Voltaren: Paula vs. Paula

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

In the midst of a global pandemic, Voltaren, a brand of anti-inflammatory products, collaborated with Paula Abdul to raise awareness of the Voltaren arthritis pain gel and drive sales in the US.

Apple: #MAKEITMINI

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

Apple, a technology company, launched the #makeitmini challenge in the US to advertise the first-ever mini iPhone.

Cashmere, Purex, SpongeTowels and Scotties: Unapolagetically human

Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021

At the beginning of the pandemic, Kruger Products, a tissue brand, launched 'Unapologetically Human' in Canada, with the objective to drive market share by capturing a new and untapped market in connecting broadly to consumers.

Cheetos: Can't Touch This

Case Study • Cannes Creative Lions, Grand Prix, Creative Strategy Lion, 2021

Cheetos, a brand of corn puff snack, disrupted the popcorn category and drove household penetration with its new product Cheetos Popcorn.

Danone Max: Energy done right

Case Study • Dina El Dessouky, Yosr Khalifa, Salma Ezz, WARC Prize for MENA Strategy, Entrant, 2021

Dairy brand Danone chose relaunch as its route to growth in Egypt, creating a whole new brand to target the country's youth market.

What's working in audio 2021

Article • WARC Category Intelligence, July 2021

Global strategies, campaign updates and trends in audio.

Wray & Nephew x Kano