Retail & e-commerce

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UK sees six-year leap in e-commerce, ahead of China and the US

Data • Rob Clapp, WARC Data Points, January 2021

An overview of e-commerce's share of retail sales between 2011 and 2020 across seven major markets.

Cookies are crumbling. Now’s the time for light, agile, market mix

Opinion • Grace Kite, January 2021

E-commerce marketers will always be the richest of us in their access to data but, as 2021 progresses, their ability to properly evaluate decisions is increasingly being eroded.

WeChat racks up $250 billion in transactions in 2020

News • 21 January 2021

Products worth almost $250 billion were sold last year through WeChat, the Chinese messaging app, more than double the year before.

Brands need to adapt for a new wave of online shoppers in KSA and UAE

News • 19 January 2021

Up to a quarter of online shoppers in KSA and UAE are new to the experience and started as a result of the pandemic.

Digital ad revenue in China grew 23% in 2020

News • 18 January 2021

Digital advertising revenue in China grew by almost 23% in 2020, and the double-digit growth occurred even though average media spend fell by more than 15% between Q1 and Q3 because of COVID-19, according to a new report from independent consultancy

E-commerce and the future of effectiveness in KSA and UAE

Article • WARC Exclusive, January 2021

Examines the trends developing through the growth of e-commerce during the COVID-19 pandemic in the Kingdom of Saudi Arabia and the United Arab Emirates.

Everything you need to know about shoppable video

Article • Rayhan Perera, WARC Exclusive, January, 2021

An introductory guide to shoppable video media opportunities for brands.

Seven powerful research insights that brands need to know in 2021

Opinion • Lena Roland, January 2021

Despite the turbulence of last year – or, perhaps, because of it – the marketing community unveiled a wide range of research and fresh thinking that can help boost effectiveness in 2021 and beyond.

Video platforms overtake search in Chinese advertising revenue

Data • Rob Clapp, WARC Data Points, January 2021

An overview of online advertising revenue in China by media platform.

Publishers prioritising subscriptions over display ads

Data • Rob Clapp, WARC Data Points, January 2021

An overview of publisher revenue priorities in 2021 and how this compares to 2019's priorities.

China moves closer to launch of world’s first sovereign digital currency

News • 12 January 2021

China has launched a second trial of electronic cash with over $3 million-worth of e-yuan distributed among 100,000 residents in the tech hub of Shenzhen, double the number of participants in an earlier trial.

Amazon, Walmart swallow return costs

News • 12 January 2021

A crucial aspect of any e-commerce business is the return rate, but following a bumper holiday season, for some retailers the cost of taking a product back is too high, so customers can keep the product and still get their refund.

The WARC Guide to new research in marketing

Article • WARC Best Practice, January 2021

A summary of new thinking and best practice on new research in marketing.

Nike looks to members and e-commerce

News • 08 January 2021

Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.

Six trends APAC brands should leverage in 2021

Opinion • Kenneth Pao, January 2021

Criteo’s Kenneth Pao outlines six trends that marketers will need to pay attention to, in order to optimise the potential for a successful 2021.

White Claw’s Twitch activation was the big bang of 2020 trends

News • 06 January 2021

With a livestream in which participants could control an arcade-style ‘claw’ to claim prizes delivered that same day, recent Twitch activity from White Claw, the US’s #1 hard seltzer brand, points a way to the future of live events.

Nike CEO: ‘These are times when strong brands get stronger’

Article • Anna Hamill, WARC Exclusive, January 2021

Nike, the global sportswear brand, is leaning into e-commerce and an exclusive membership programme to boost sales and customer retention.

Social media is driving mobile commerce growth

Data • Rob Clapp, WARC Data Points, January 2021

An overview of mobile e-commerce traffic growth and acquisition channels in Europe and North America.

How Honour of Kings helped Tencent conquer the branded-content space on social media

News • 06 January 2021

Tencent’s Honour of Kings is undisputedly the world’s most popular game, and in the mobile space its winning formula of compelling content, brief engagement, commerce and shareability has left rivals trailing.

Local retailers under pressure as Thai shoppers flock to major online players

News • 05 January 2021

Online shopping continues its rapid uptake in Thailand as uncertainties over COVID-19 cement current consumer consumption patterns.

Consumers receptive to 'shoppertainment'

Data • Rob Clapp, WARC Data Points, January 2021

An overview of purchase drivers and livestream consumption across seven countries (Brazil, China, France, Germany, India, the UK and the US).

Where tech heads in 2021

News • 05 January 2021

Predictions for 2021 look very different from those made for 2020, as much of the world grows accustomed to life under COVID-19, tech will help us live life firmly at home.

Amazon GMV up 42%, nearing half a trillion dollars in 2020

Data • Rob Clapp, WARC Data Points, January 2021

An overview of Amazon gross merchandise volume (GMV) between 2018 and 2020.

The Post Pandemic Consumer

Article • Trajectory, Research on WARC, January, 2021

Trajectory has gathered extensive data on COVID-19's impact on consumer behaviour and psychology.

Shopify experiences ‘growing pains’

News • 23 December 2020

As many as one in five Shopify-powered retailer sites could pose some sort of risk to consumers, according to an analysis by data analytics company Fakespot.

The WARC Guide to Marketing in the COVID-19 recession

Article • WARC Best Practice, May 2020

A summary of new thinking and best practice on Marketing in the COVID-19 recession, from the WARC Guide.
Which new behaviors will stick after the COVID-19 crisis ends?

Article • Stephen Whiteside, WARC Exclusive, April 2020

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.
The Marketer's Toolkit 2021: Navigate through uncertainty

Article • WARC Exclusive, November 2020

The Marketer’s Toolkit 2021 is a guide to six major challenges facing brands in the year ahead.
The WARC Guide to e-commerce and the future of effectiveness

Article • WARC Best Practice, August 2020

A summary of new thinking and best practice on e-commerce and the future of effectiveness, from the WARC Guide.
Global Ad Trends: FMCG and COVID-19

Data • James McDonald, Rob Clapp, WARC Data, March 2020

This report summarises the latest research from WARC's Data platform, with a focus on FMCG & COVID-19. Key findings include
Marketing in the age of fragmentation

Article • Scott Symonds, Admap Magazine, October 2014

This article argues that data will become the primary currency of future marketing strategy and that marketers should deploy data to create seamless brand experiences that function across all delivery channels.