Data
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Rob Clapp, WARC Data Points, October 2020
An overview of purchase channels among constrained and insulated consumers.
Article
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Sam Peña-Taylor, Event Reports, DMEXCO @home, September 2020
German beauty retailer Douglas is two years into a significant shift to e-commerce, with its platform position setting it up to capture growth.
Article
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Sam Peña-Taylor, Event Reports, Festival of Marketing, October 2020
This article explores some of the dynamics playing out in the UK economy and provides guidance for brands operating in the country.
News
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22 October 2020
As China’s economy continues to rebound in the third quarter, the spending habits and preferences of millennial and Gen Z consumers are crucial to the future wellbeing of the country’s consumer market, according to a recent study.
News
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20 October 2020
The value of a brand’s name, its reputation, its associations, often built up painstakingly over decades, seems more relevant than ever as online retailers struggle in a crowded space to find distinction, but in a world in which building them is more
Data
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WARC Data, October 2020
Summarises the findings of WARC's latest mobile marketing survey, conducted across India on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
Article
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Jenny Chan, WARC Exclusive, April 2020
The COVID-19 pandemic has had a tremendous impact on retail brands.
Opinion
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Gabey Goh, October 2020
E-commerce platform Shopee found itself playing an increasingly central role in consumers’ lives thanks to COVID-19 and lockdown measures. Regional Head of Marketing, Agatha Soh, speaks to WARC’s Gabey Goh for WARC Marketer's Toolkit 2021 about staying relevant to users and what the future holds for live streaming and e-commerce in Southeast Asia.
News
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14 October 2020
The lines between e-commerce and content platforms in China are starting to blur and Taobao, the country’s pre-eminent e-commerce platform, sees short videos playing an essential role in driving traffic and strengthening user stickiness; it’s a devel
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of Singles' Day performance since 2009 and revenue growth for Alibaba, JD.com and Pinduoduo approaching the 2020 mega shopping event.
News
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13 October 2020
Chinese fast-fashion retailer Shein has emerged as the second favourite e-commerce site for American teenagers, according to a new report by Piper Sandler.
News
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12 October 2020
Japan’s household spending fell for an eleventh straight month in August and real wages marked half a year of declines, as consumers struggled to return to their pre-pandemic purchasing habits.
News
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12 October 2020
Livestream shopping has taken China by storm and its growth shows no signs of slowing.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of social commerce's growth and popularity in Southeast Asia (the Philippines, Singapore, Thailand and Vietnam) during the first half of 2020.
Article
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Alexander Wei, DLG, WARC Trends, October 2020
News
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11 October 2020
CPG brands can’t compete with marketplaces like Amazon and Alibaba when it comes to the mass personalisation that defines the new model of owning consumer relationships – and they shouldn’t even try to, according to a new Ascential White Paper, How t
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of shopping app performance in Argentina, Brazil, Colombia and Mexico since July 2019.
Article
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Josh Gardner, Kung Fu Data, WARC Trends, October 2020
E-commerce success is highly nuanced in China.
News
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08 October 2020
A new white paper released by Mediacom and Facebook has found that marketers need to double the time they currently advertise to promote sales and commit more to prospecting.
Article
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WARC Exclusive, October 2020
Ascential’s Generational Retail Development Framework (GRDF) identifies five generations of retail and assesses how CPG brands can succeed in the fifth-generation model which is set to gain traction in the near future.
Opinion
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Ekta Relan, October 2020
The digital customer journey can lure people off the path to purchase all too easily. It’s only by understanding your audience’s behaviour online that you can influence the new-look customer journey, says Mullen Lintas’ Ekta Relan.
Data
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Rob Clapp, WARC Data Points, October 2020
An overview of device penetration for e-commerce by region.
News
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07 October 2020
The trend towards health and fitness and the robustness of at least some parts of physical retail is confirmed in new figures from the UK arm of French sports and leisure retailer Decathlon.
News
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07 October 2020
As e-commerce sales take off in the wake of the pandemic, brands are having to rethink how they sell to consumers.
Article
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Research on WARC, October 2020
eRetail in South East Asia is accelerating the way brands invest in commerce, with 10% compounding growth through to 2020.
