Suchada Supakan, Natthaporn Loetsakulcharoen and Laddawan Thanlap, January 2022
Everything that has happened over two years of COVID-19 will have a long-term impact on business and as Thailand enters the third year, i-dac Bangkok’s Suchada Supakan examines four trends in marketing that brands should take note of .
MMA Smarties, Silver, X (Global), 2021
Lifebuoy, a soap brand, launched a campaign in Vietnam to educate consumers on the importance of always carrying hand sanitiser and drive awareness and sales for the newly launched portable hand sanitiser.
Doug Frisbie, VP – Global Business Marketing at social platform Snap Inc, spoke to WARC’s Alex Brownsell for Marketer’s Toolkit 2022 about augmented reality, the rise of social commerce, and why direct relationships with customers still matter. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Vhinasyhah Gopal, Iman Omar, Nazirah Ashari, Jin Wong, Yee Hui Tsin, WARC Awards for Asian Strategy, 2021
Ice-cream brand Baskin-Robbins won back brand love and grew sales in Malaysia during Chinese New Year with a multichannel campaign that used augmented reality to bring its packaging to life in the form of a traditional lion dance.
This article sets out key insights about the use of virtual reality within the advertising industry, arguing that the complete brand experience it can offer users will make it increasingly important in an ever more distracting world.
Consumers’ desire for entertainment, novelty and status can be realised just as effectively without the physical footprint that is proving so damaging to the planet, explains Patricia McDonald from Dentsu Creative.
In Slovakia, Slovak Psychiatrist Society, a mental health brand, and Janssen, a pharmaceutical company, used digital tools to target young people to emphasise the importance of depression and its effects on peoples' lives.