Africa
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Data • Rob Clapp, WARC Data Points, June 2019
Case Study • SABRE Awards, EMEA, Iberia, Gold, 2019
Case Study • EACA Care Awards, Winner, 2015
Rankings • WARC Creative 100, 2003
-
Data • Rob Clapp, WARC Data Points, July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp, WARC Data Points, April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points, April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Article • Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.