Siemens, an automation company, promoted its role in the Presidential Power Initiative in Nigeria by launching content on its website, targeted FAQs, social media assets and a press release to best inform the public.
SABRE Awards, Africa Best in show & Global winner, 2021
Lumos Nigeria, a solar and renewable energy provider, increased brand awareness and interactions in Nigeria by creating a PR campaign that spread awareness around the installation of its solar system in the home of a child who didn't have electricity.
Siemens, an automation company, improved brand perception in Nigeria by using social media to tell the story of how it was supporting the country throughout the covid-19 pandemic and setting up a service centre for businesses.
Lagos State Government, the governing body for the Nigerian state of Lagos, increased support for key workers during the COVID-19 pandemic in Nigeria by launching a symbolic clapping session on social media.
Adedeji Adeleke, Noah's Ark, WARC Cases, May 2021
Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.
Gokada, a motorbike hailing service, launched a media event that reversed negative brand perceptions by allowing the media to meet its newly-trained drivers and new bikes after a temporary closure due to bad service in Nigeria.
Leadway Assurance, an insurance brand, launched its Family Benefit Plan in Nigeria by using young men as human plaques to raise awareness of the shame people face due to financial crisis, which the plan can help insure against.
Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2021
Huggies, a diaper and baby wipes brand, increased sales in South Africa by launching a distance tracking device for babies who participated in an online marathon to prove Huggies diapers are the best for moving babies.
Nicholas De Canha, Michael Ewing, and Ali Tamaddoni, Journal of Advertising Research, Vol. 60, No. 1, 2020, pp. 87-103
The advertising-sales relationship remains paramount. This study, believed to be the largest that focuses on automotive sales and advertising, investigates ceilings and thresholds by optimizing budget allocations among media.
Design Business Association, Design Effectiveness Awards, Silver, 2021
Johnnie Walker, a brand of Scotch whisky, increased sales of its Blue Label product by creating a design for its packaging and communications that used bespoke art pieces that captured the undiscovered sides of local cities.
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