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Siemens: Supporting Nigeria's Development Goals

Case Study • SABRE Awards, Africa, 2021

Siemens, an automation company, improved brand perception in Nigeria by using social media to tell the story of how it was supporting the country throughout the covid-19 pandemic and setting up a service centre for businesses.

Lagos State Government: Applaud our Heroes

Case Study • SABRE Awards, Africa, 2021

Lagos State Government, the governing body for the Nigerian state of Lagos, increased support for key workers during the COVID-19 pandemic in Nigeria by launching a symbolic clapping session on social media.

Siemens: Spearheading Nigeria's power revolution

Case Study • SABRE Awards, Africa, 2021

Siemens, an automation company, promoted its role in the Presidential Power Initiative in Nigeria by launching content on its website, targeted FAQs, social media assets and a press release to best inform the public.

Aon: Diversity & Inclusion - Dive In Nigeria 2020

Case Study • SABRE Awards, Africa, 2021

Aon, an insurance company, partnered with top senior women professionals in Nigeria to inspire them to take up careers in the insurance sector.

Lumos Nigeria: Touching Lives Through A Determined School Child - Dele Fathia

Case Study • SABRE Awards, Africa, 2021

Lumos Nigeria, a solar and renewable energy provider, increased brand awareness and interactions in Nigeria by creating a PR campaign that spread awareness around the installation of its solar system in the home of a child who didn't have electricity.

Kellogg's: Study from home with Kellogg's

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Kellogg's, a cereal producer, launched a campaign in Nigeria to help children study at home.

Tolaram: What did you just eat?

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Power Oil, a brand of cooking oil, launched a campaign in Nigeria to compete against unbranded cooking oils.

The StopCut Project: Ending Female Genital Mutilation in Nigeria

Case Study • Adedeji Adeleke, Noah's Ark, WARC Cases, May 2021

Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.

Nigeria, Media consumption overview, 2017-2020

Data • WARC Data, May 2021

This report provides an overview of media consumption trends in Nigeria between 2017 and 2020.

Nigeria, Second screening

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of second screening (using another device while watching TV) in Nigeria.

Nigeria, Ad blocking

Data • WARC Data Points (GlobalWebIndex), May 2021

An overview of ad blocking in Nigeria.

Power Oil: What did you just eat?

Rankings • WARC Media 100, 2021

Cooking oil brand Power Oil increased sales by positioning itself as a safer, more viable alternative to unbranded cooking oils.

Power Oil: What did you just eat?

Case Study • WARC Cases, 2020

Cooking oil brand Power Oil increased sales by positioning itself as a safer, more viable alternative to unbranded cooking oils.

1-2 ads per OTT TV break proves most popular

Data • Rob Clapp, WARC Data Points, January 2021

An overview of OTT TV content consumption by device and consumer preference for different ad loads.

A third of consumers are buying more based on healthy and hygienic packaging

Data • Rob Clapp, WARC Data Points, November 2020

An overview of consumers paying more attention to health and hygienic packaging in their post-COVID purchases.

The evolution of product testing in the new digital world: How mix-methods AI, VR, AR and social media enhance product experience

Research Paper • Dr. Nikolai Reynolds, Anton Netkach and Anna Taranyan, ESOMAR Conference papers, Latin America, 2020

This paper examines how central location tests (CLTs) can be adapted to today's requirements by outlining three case studies in the soft drinks category.

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