MRS Awards Papers, Finalist, Healthcare Research, 2021
The Clean Air Fund (CAF), a philanthropic initiative, launched a multi-method research programme across the UK, India, Bangladesh, Mexico and Ethiopia to uncover strategies that would spur the healthcare community to act on air pollution.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2021
United Commercial Bank (UCB), a banking brand, used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.
In conjunction with this year’s WARC Awards for Asian Strategy, this series aims to showcase perspectives from young strategists across Asia, highlighting their take on strategy as a marketing discipline and career path. We head to Bangladesh this week.
United Commercial Bank (UCB), a financial services brand, used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair price to retail chain Shwapno.
A partnership between United Commercial Bank and retailer Shwapno, Project AgroBanking allows Bangladeshi farmers to open savings accounts and escape their cycle of poverty. Chiara Manco, Assistant Editor, Case Studies at WARC, talked to Grey Bangladesh’s Bitop Das Gupta to delve deeper into the initiative.
Bitop Das Gupta, WARC Awards for Asian Strategy, Entrant, 2015
This case study shows how the mobile financial services brand, UCash, broke into the crowded Bangladeshi market by targeting migrant workers with a campaign focused around the safety and security of their money.