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Data • Rob Clapp, WARC Data Points, January 2021
Opinion • Chiara Manco, November 2020
Opinion • Bitop Das Gupta, October 2020
Opinion • Dave McCaughan, October 2020
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Grand Prix and Category Disruptor Award, 2020
Data • Rob Clapp, WARC Data Points, July 2020
News • 12 March 2020
Data • Rob Clapp, WARC Data Points, June 2019
News • 11 June 2018
Case Study • Derick Lees, WARC Prize for Asian Strategy, Entrant, 2016
Article • Research on WARC, Ogilvy and Mather, June 2016
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Noor Samra and Mythili Chandrasekar, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Ummiya Rahman, WARC Prize for Asian Strategy, Entrant, 2015
Case Study • Bitop Das Gupta, WARC Prize for Asian Strategy, Entrant, 2015
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Article • Stephanie Caunter and Simon Samuel, WARC Exclusive, March 2020
Marketers can still bounce back despite the COVID-19 outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak. -
Article • Anna Shin, WARC Exclusive, May 2020
R/GA Singapore’s Anna Shin maps out how the consumer definition of happiness and satisfaction has changed thanks to COVID-19, and how brands need to adapt to thrive. -
Article • Kunal Sinha , WARC Exclusive, March 2020
Kunal Sinha shares his insights on how brand purpose can be meaningfully pursued amid a context of fear and uncertainty. -
Article • Dr. Mansur Khamitov, WARC Exclusive, February 2020
Psychologist Clayton Alderfer’s ERG motivational theory of human behaviour offers marketers a potential framework for charting steps forward in uncertain times – Nanyang Business School’s Mansur Khamitov talks through how brands can map out a positive path forward.
