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Research Paper •
Data •This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Article •Outlines the eight key points to remember when marketing to Vietnam’s youthful and highly connected population of 96 million.
Article •This article explains key steps marketers need to take to market effectively to rural consumers in India – a population of 840 million that is expected to grow.
Article •Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Awards for Asian Strategy 2021.
Article •Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy 2020.
Article •Part of the Marketer’s Toolkit 2022, this Regional Trends Report looks at the upcoming trends in the APAC market.