The Czech Doctor's Union, a union for doctors in the Czech Republic, highlighted the medical crisis that was ongoing in the country by creating a video that showed a patient dying because he couldn't get the care he needed.
IMC Awards (European), Gold, Social media and influencer programs, 2019
Coca-Cola, the soft drinks brand, used its partnership with the Winter Olympics to promote the brand in the Czech Republic by being a 24/7 brand that interacted with fans all through the night as they stayed up to watch it.
IMC Awards (European), Bronze, Integrated Communication and Brand Building (Outbound marketing), 2019
Bohemia Energy, a Czech energy provider, increased awareness and sales in the Czech Republic by launching a humorous TV commercial that showed through typical Czech sketches the benefits of switching supplier.
IMC Awards (European), Silver, Social media and influencer programs, 2019
Czech Union of Breweries and Malthouses, a company that represents the interests of breweries, malt houses and other suppliers and partners in the beer sector, promoted its beer festival by putting the st. Wenceslaus statue in the festival pub.
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.