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Research Paper • Ondřej Sokol and Vladimír Holý, Int. Journal of Market Research, Vol. 63, No. 4, 2021, pp. 454-470
Case Study • SABRE Awards, EMEA, Gold, 2021
Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021
Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Case Study • SABRE Awards, Gold, EMEA, 2020
Rankings • WARC Effective 100, 2020
Case Study • WARC Cases, 2018
Case Study • IMC Awards (European), Bronze, Integrated Communication and Brand Building (Outbound marketing), 2019
Case Study • IMC Awards (European), Gold, Product Launch/Relaunch/Trial campaigns, 2019
Case Study • IMC Awards (European), Bronze, Integrated Communication, 2019
Case Study • IMC Awards (European), Silver, Social media and influencer programs, 2019
Case Study • IMC Awards (European), Silver, Sponsorship and Small Budget Campaign, 2019
Case Study • IMC Awards (European), Gold, Social media and influencer programs, 2019
Case Study • IMC Awards (European), Gold, Cause, Charity/Non-profit Marketing or Social, 2019
Case Study • IMC Awards (European), Silver, Product Launch/Relaunch/Trial campaigns, 2019
Case Study • IMC Awards (European), Bronze, Brand Building (Outbound marketing) and Shopper Marketing, 2019
Case Study • IMC Awards (European), Bronze, Integrated Communication, 2019
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Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging. -
Article • WARC Best Practice, May 2021
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • WARC Best Practice, May 2021
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Article • Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Case Study • Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2020
John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.
