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One in five sees no difference between YouTube and TV

Data • Rob Clapp, WARC Data Points, December 2020

An overview of the share of audiences who consider watching content on YouTube the same as watching TV across six European countries and the United States.

L'OR: Big Coffee Day

Case Study • Louise Løbner Malmborg, WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2020

Coffee brand L'OR partnered cinema chain Nordisk Film Biografer to drive awareness and sales of its Nespresso-compatible capsules in Denmark via a scented cinema ad and on- and offline activities.

60% of mobile gamers are moderate players

Data • Rob Clapp, WARC Data Points, November 2020

An overview of gaming audiences across 24 markets.

Less than 10% of TikTok users follow brands on the platform

Data • Rob Clapp, WARC Data Points, September 2020

An overview of user engagement of brand profiles on different social platforms across the United States and six European countries (Denmark, Finland, Germany, Norway, Sweden and the UK).

Ad blocking easing in Europe but stable in the US

Data • Rob Clapp, WARC Data Points, September 2020

An overview of ad blocking by year, gender, age and device in Denmark, Finland, Germany, Norway, Sweden, the UK and the United States.

Netto: A Day at the beach – Getting plastic-smart on beach pollution

Case Study • SABRE Awards, Gold, EMEA, 2020

Netto, Denmark's largest discount retailer, promoted its brand purpose in Denmark by launching Project Plastic Smart to educate on the issue of plastic waste in the retail industry.

Online video consumption quadrupled during COVID-19

Data • Rob Clapp, WARC Data Points, June 2020

An overview of online video consumption in 2019 and 2020 across 10 markets during the novel coronavirus (COVID-19) outbreak.

63% of consumers say future products and services should enhance their health & wellbeing

Data • Rob Clapp, WARC Data Points, June 2020

An overview of consumer expectations of future products and services to enhance their health and wellbeing across 22 different markets.

More consumers paying for online news during COVID-19

Data • Rob Clapp, WARC Data Points, June 2020

An overview of consumers paying for online news in six European markets and the United States before and during the novel coronavirus (COVID-19) outbreak.

Denmark, Media consumption overview, 2018-2019

Data • Cinzia Petio, WARC Data, June 2020

This report provides an overview of media consumption trends in Denmark between 2018-2019.

Danish Cancer Society & Trygfonden: Help a Small Dane

Case Study • AME Awards, Bronze, 2020

The Danish Cancer Society and TrygFonden, the Danish health and safety non-profit organisation, encouraged Danes to use sun protection on their children by making an appeal to destination countries.

Libresse: Viva La Vulva

Case Study • AME Awards, Best of Show, Regional Platinum - Europe, Gold, 2020

Libresse, a brand of feminine hygiene products, increased market share in Scandinavia by launching Viva La Vulva, a lip sync video that encouraged women not to be ashamed and to love their vulvas.

E-sports struggling to attract new fans during COVID-19

Data • Rob Clapp, WARC Data Points, April 2020

An overview of consumers watching e-sports and online gaming across 25 markets during the novel coronavirus (COVID-19) outbreak.

Stimulating consumer community creation through a co-design approach

Research Paper • Pia Storvang, Anders Haug and Bang Nguyen, Int. Journal of Market Research, Vol. 62, No. 2, 2020, pp. 176-194

Increased competition requires retail stores to increasingly focus on improving their customers' experiences.

Consumers uncertain about paying for online news

Data • Rob Clapp, WARC Data Points, March 2020

An overview of consumers paying for online editorial content in six European markets and the United States between 2017 and 2019.

Aldi: Creating retail-traffic through intelligent GPS data customer mapping

Rankings • WARC Media 100, 2020

Aldi, a supermarket chain, reduced spend on printed flyers in Denmark by using geofencing to efficiently target consumers.

Facebook's popularity declines across Europe and the US

Data • Rob Clapp, WARC Data Points, March 2020

An overview of Facebook's popularity across five European markets and the United States.

Get Your Time Back: How DSB kept commuters loyal during extensive trackwork

Case Study • ANA, Gold, ANA International ECHO Awards, 2020

DSB, the national Danish state-owned train operator, increased awareness of its upcoming trackwork and encouraged people to still use its network's replacement buses by creating an app that both noted the benefits and acknowledged the inconvenience.

Bang & Olufsen Brand Experience

Case Study • ANA, Bronze, ANA International ECHO Awards, 2020

Bang & Olufsen, a high-end luxury Danish consumer electronics company, re-launched its website with a new design to increase sales and convey its luxury branding.

Amnesty International: Free or Persecuted

Case Study • ANA, Gold, ANA International ECHO Awards, 2020

Amnesty International, a non-governmental organisation (NGO), re-engaged churned members in Denmark by asking them to take a stand on various human rights issues and showing them in which countries they would face persecution.

E-sports investment to reach $800m this year

Data • James McDonald, WARC Data Points, January 2020

An overview of global e-sports sponsorship and advertising investment and engagement among males aged 16-24 years old.

15% of consumers avoid linear TV and only stream

Data • Rob Clapp, WARC Data Points, November 2019

An overview of consumers who don't watch linear TV but stream content across six European markets and the United States by age group.

Danner: United Against Abuse

Case Study • James Barnett, WARC Media Awards, Bronze, Effective Use of Tech, 2019

Danner, a women's refuge in Denmark, worked with influencers on social to raise awareness of domestic violence and encourage sufferers to get in touch.

30% of consumers are considering a Disney+ subscription

Data • Rob Clapp, WARC Data Points, November 2019

An overview of consumer interest in a Disney+ subscription and the effect on other video-on-demand platforms across six European markets and the United States.

ALDI Creating retail-traffic through intelligent GPS data customer mapping

Case Study • MMA Smarties, Silver, X (Global), 2019

Faced with a 40% cost increase in the production of printed flyers, supermaket brand Aldi developed a geo-targeting campaign that allowed them to reduce the amount of printed flyers distributed in Denmark by 33%.

Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
Something old, something new: What can brands do in e-commerce during this recession?

Article • David Carr, WARC Exclusive, April 2020

E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
E-commerce shopping more frequent because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.
The strategies working in COVID-19 specific communications

Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020

Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers.
What we know about marketing to women

Article • WARC Best Practice, February 2020

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.