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Data • WARC Data, May 2021
Data • WARC Data Points (GlobalWebIndex), May 2021
Data • WARC Data Points (GlobalWebIndex), May 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, October 2019
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Article • Euromonitor Strategy Briefings, August 2020
Article • Euromonitor Strategy Briefings, April 2020
Research Paper • Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, Int. Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
Article • Euromonitor Strategy Briefings, February 2020
Data • Rob Clapp, WARC Data Points, August 2019
Case Study • WARC Cases, World Retail Awards 2019, Entrant
Case Study • SABRE Awards, Gold Sabre Award For Digital Campaign, EMEA, 2018
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Case Study • SABRE Awards, Gold, EMEA, Mediterranean, 2016
Case Study • SABRE Awards, Gold, EMEA, Food and beverage, 2016
Case Study • Euro Effies (pan-European), Gold, Euro Effies, 2015
Case Study • Euro Effies (pan-European), Silver, Euro Effies, 2014
Research Paper • Rodoula H. Tsiotsou, Kostas Alexandris and T. Bettina Cornwell, Int. Journal of Advertising, Vol. 33, No. 2, 2014, pp. 295-327
Case Study • Marily Argyri, Sophie Dufouleur and Michela Andrenacci, WARC Prize for Social Strategy, Entrant, 2014
Article • Rod Street , WARC Exclusive, January 2013
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Article • Carmen Bona, WARC Exclusive, June 2020
Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19. -
Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging. -
Article • WARC Best Practice, May 2021
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • WARC Best Practice, April 2021
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Article • Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities. -
Article • WARC Best Practice, March 2021
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
