Europe
Filter by
Search in
Show only
Date Range
Search within
Search Results Language
Category
Brand
Location
Source
Rankings • WARC Effective 100, 2021
Case Study • WARC Cases, November 2021
Data • WARC Data, May 2021
Data • WARC Data Points (Dynamic), May 2021
Data • WARC Data Points (Dynamic), May 2021
Data • Cinzia Petio, WARC Data Points (Dynamic), January 2021
Data • Cinzia Petio, WARC Data Points (Dynamic), January 2021
Data • Cinzia Petio, WARC Data Points (Dynamic), October 2019
Data • Cinzia Petio, WARC Data Points (Dynamic), January 2021
Data • Cinzia Petio, WARC Data Points (Dynamic), January 2021
Data • Cinzia Petio, WARC Data Points (Dynamic), January 2021
Data • Cinzia Petio, WARC Data Points (Dynamic), January 2021
Article • Euromonitor Strategy Briefings, August 2020
Article • Euromonitor Strategy Briefings, April 2020
Research Paper • Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, Int. Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
Article • Euromonitor Strategy Briefings, February 2020
Data • Rob Clapp, WARC Data Points (Curated), August 2019
Case Study • WARC Cases, World Retail Awards 2019, Entrant
Case Study • SABRE Awards, Gold Sabre Award For Digital Campaign, EMEA, 2018
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Case Study • SABRE Awards, Gold, EMEA, Food and beverage, 2016
Case Study • SABRE Awards, Gold, EMEA, Mediterranean, 2016
Case Study • Euro Effies (pan-European), Gold, Euro Effies, 2015
Case Study • Euro Effies (pan-European), Silver, Euro Effies, 2014
Research Paper • Rodoula H. Tsiotsou, Kostas Alexandris and T. Bettina Cornwell, Int. Journal of Advertising, Vol. 33, No. 2, 2014, pp. 295-327
-
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Article • WARC Best Practice, May 2021
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • WARC Best Practice, May 2021
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Article • Brian Carruthers, WARC Exclusive, January 2021
Advice from InSites Consulting on how brands can respond to changing consumer attitudes to issues around sustainability. -
Article • Brian Carruthers, WARC Exclusive, January 2021
Research by InSites Consulting has uncovered shifting consumer attitudes towards issues around sustainability. -
Article • Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.
