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Research Paper • Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, Int. Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
Data • Annika Chauhan, WARC Data Points, October 2019
Data • Annika Chauhan, WARC Data Points, October 2019
Data • Annika Chauhan, WARC Data Points, October 2019
Data • Annika Chauhan, WARC Data Points, October 2019
Data • Annika Chauhan, WARC Data Points, October 2019
Data • Annika Chauhan, WARC Data Points, October 2019
Data • Annika Chauhan, WARC Data Points, October 2019
Data • Rob Clapp, WARC Data Points, August 2019
Case Study • WARC Cases, World Retail Awards 2019, Entrant
Case Study • SABRE Awards, Gold Sabre Award For Digital Campaign, EMEA, 2018
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Case Study • SABRE Awards, Gold, EMEA, Mediterranean, 2016
Case Study • SABRE Awards, Gold, EMEA, Food and beverage, 2016
Case Study • Euro Effies (pan-European), Gold, Euro Effies, 2015
Case Study • Euro Effies (pan-European), Silver, Euro Effies, 2014
Research Paper • Rodoula H. Tsiotsou, Kostas Alexandris and T. Bettina Cornwell, Int. Journal of Advertising, Vol. 33, No. 2, 2014, pp. 295-327
Case Study • Marily Argyri, Sophie Dufouleur and Michela Andrenacci, WARC Prize for Social Strategy, Entrant, 2014
Article • Rod Street , WARC Exclusive, January 2013
Case Study • Euro Effies (pan-European), Gold, Best innovative use of print Award, Euro Effies, 2012
Case Study • Euro Effies (pan-European), Bronze, Euro Effies, 2012
Case Study • Euro Effies (pan-European), Grand Prix, Euro Effies, 2012
Article • Andrew Curry and Matthew Lynn, Futures Company (inc. Yankelovich reports), Future Perspectives, Future of the eurozone, February 2012
Case Study • IMC Awards (European), Bronze, IMC European Awards 2011
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2011
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Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Article • David Carr, WARC Exclusive, April 2020
E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver. -
Article • GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak. -
Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020
Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers. -
Article • WARC Best Practice, February 2020
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
