Europe
Filter by
Search in
Show only
Date Range
Search within
Search Results Language
Category
Brand
Location
Source
Data • WARC Data, May 2021
Data • WARC Data Points (GlobalWebIndex), May 2021
Data • WARC Data Points (GlobalWebIndex), May 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, October 2019
Data • Cinzia Petio, WARC Data Points, January 2021
Article • Euromonitor Strategy Briefings, August 2020
Article • Euromonitor Strategy Briefings, April 2020
Research Paper • Georgios Tsimonis, Sergios Dimitriadis, and Suha Omar, Int. Journal of Market Research, Vol. 62, No. 2, 2020, pp. 216-233
Article • Euromonitor Strategy Briefings, February 2020
Data • Rob Clapp, WARC Data Points, August 2019
Case Study • WARC Cases, World Retail Awards 2019, Entrant
Case Study • SABRE Awards, Gold Sabre Award For Digital Campaign, EMEA, 2018
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Case Study • SABRE Awards, Gold, EMEA, Mediterranean, 2016
Case Study • SABRE Awards, Gold, EMEA, Food and beverage, 2016
Case Study • Euro Effies (pan-European), Gold, Euro Effies, 2015
Case Study • Euro Effies (pan-European), Silver, Euro Effies, 2014
Research Paper • Rodoula H. Tsiotsou, Kostas Alexandris and T. Bettina Cornwell, Int. Journal of Advertising, Vol. 33, No. 2, 2014, pp. 295-327
Case Study • Marily Argyri, Sophie Dufouleur and Michela Andrenacci, WARC Prize for Social Strategy, Entrant, 2014
Article • Rod Street , WARC Exclusive, January 2013
-
Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020
Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging. -
Article • WARC Best Practice, May 2021
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • WARC Best Practice, May 2021
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Article • Caitlin Robertson, WARC Best Practice, March 2020
A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Case Study • Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2020
John Lewis, a department store, created a series of Christmas ads in the UK from 2010 to 2019 to increase sales and make the brand a staple part of everyone's Christmas.
