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Janssen Slovakia: The Cost of Bad Mental Health

Case Study • SABRE Awards, Gold, EMEA, 2020

Janssen, a pharmaceutical brand, changed perceptions surrounding mental health in Slovakia by getting its brand ambassador to reveal his mental health diagnosis on a popular talent show and encourage people to speak out.

O2 Slovakia: #DontBeAPirate

Case Study • SABRE Awards, Gold, EMEA, 2020

O2, a telecommunications brand, discouraged young drivers from using their phones at the wheel in Slovakia by getting a key influencer to livestream being caught on his phone while driving.

Absolut: True Colors of Slovakia

Rankings • WARC Effective 100, 2020

Premium vodka brand Absolut increased sales in Slovakia by showing the value of diversity.

Raffaello: Cool summer with Raffaello pralines

Case Study • IMC Awards (European), Silver, Product Launch/Relaunch/Trial campaigns, 2019

Raffaello, a chocolate brand, increased sales during summer in the Czech Republic and Slovakia by encouraging consumers to put the pralines in the fridge and enjoy them as a summer refreshment.

Only one-tenth of Europeans have paid for online news

Data • Rob Clapp, WARC Data Points, August 2019

An overview of payment for online news and the most popular payment types across 23 European countries.

Absolut: True colors of Slovakia

Case Study • SABRE Awards, EMEA, Central Eastern Europe, Gold, 2019

Vodka brand Absolut used a multichannel campaign to raise brand awareness and take a stand against racism and xenophobia for its launch in Slovakia.

Merck Sharp & Dohme: WTF is HPV?

Case Study • SABRE Awards, EMEA, Pharmaceutical: Rx, Gold, 2019

Merck Sharp & Dohme, the multinational pharmaceutical company, ran a multichannel campaign to raise awareness of its HPV vaccine among teens and their parents in Slovakia.

O2 Slovakia: The Forgotten Day of Freedom

Case Study • Martin Woska, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

O2, the telecommunications company, marked the anniversary of the Velvet Revolution in Slovakia and the Czech Republic to improve brand perceptions.

Absolut: True Colors of Slovakia

Case Study • Martin Woska, WARC Awards, Gold, Effective Use of Brand Purpose, 2019

Premium vodka brand Absolut launched a controversial campaign in Slovakia to raise brand awareness and promote a message of diversity.

O2: The Forgotten day of Freedom

Rankings • WARC Effective 100, 2019

O2, a telecommunications services provider, showed people across the Czech Republic and Slovakia how lucky they are to have the freedom that they do, by bringing 1989 to them.

Raffaello: Raffaello against Loneliness

Case Study • Euro Effies (pan-European), Finalist, 2018

Raffaello, a chocolate brand, defended its market position in the Czech and Slovak Republics by launching a project that allowed people to send a pack of Raffaello as a gift.

O2: The Forgotten day of Freedom

Case Study • Euro Effies (pan-European), Gold, 2018

O2, a telecommunications services provider, reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do, increasing the brand's attribute of fighting for freedom in the telco market.

Henkel Recipe: How to become the best employer

Case Study • SABRE Awards, Gold Sabre Award For Professional Service Firms, EMEA, 2018

Henkel Slovensko, a chemical and consumer goods Company, launched a campaign in Slovakia to increase company talent.

O2: Our Freedom Is (Still) Not Granted

Case Study • SABRE Awards, Gold Sabre Award For Corporate Social Responsibility, EMEA, 2018

O2, a telephone network provider, launched a campaign in the Czech Republic and Slovakia to raise public awareness of the Velvet Revolution.

Mondelez: 21 things to discover before they grow up

Case Study • IMC Awards (European), Silver, 2017

Mondelez, a confectionary company, created a paper diary and a list of 21 activites children need to experience before they grow up to encourage children in the Czech Republic to go outside more.

Kofola: Wanna Melon?

Case Study • Euro Effies (pan-European), Bronze, 2017

Kofola, a Czechoslovakian cola brand, launched its new melon flavoured cola in the Czech Republic and Solvakia by using comedic online videos to reach millennials.

Kinder Chocolate: Can you recognize the stars of tomorrow?

Case Study • Euro Effies (pan-European), Finalist, 2017

Kinder, a chocolate brand, successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.

Hornbach: You Are Alive. Do You Remember?

Case Study • AME Awards, Gold and Silver, 2017

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

T-systems Slovakia: Meal for geeks (jedlo pre ajťákov)

Case Study • SABRE Awards, Gold, EMEA, Technology Software and Services, 2017

T-Systems Slovakia, an IT services and consultancy company, was able to directly engage IT workers in the Czech Republic, in order to coax them to move back home, through a disguised recruitment campaign.

Slovak insurance association (slaspo): Hands off of my insurance!

Case Study • SABRE Awards, Gold, EMEA, Public Affairs, 2017

The Slovak Insurance Association (SLASPO), an association for commercial insurance companies, was able to overturn a governmental law proposal by making higher insurance taxation a personal issue for every Slovakian.

Sposa Bratislava: The autism simulator

Case Study • SABRE Awards, Gold, EMEA, Central Eastern Europe, 2017

The Association to Support People with Autism (SPOSA) used virtual reality and PR to increase awareness of autism and support people with autism into jobs in Bratislava.

Kofola: Fofola

Case Study • Euro Effies (pan-European), Gold, Euro Effies, 2016

This case study explains how Kofola, a cola drink brand, connected with young people in Slovakia and the Czech Republic through a series of online videos.

Babybel: Mini Babybel

Case Study • Euro Effies (pan-European), Bronze, Euro Effies, 2016

This case study explains how Babybel, the snacking cheese, created a new brand character to engage children and teenagers in Europe.

Deutsche Telekom: Wi-Fi Dogs

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes how Deutsche Telekom, a German telecoms company, changed customer behaviour and increased sales with the help of a humorous 'mockumentary'.

Coca-Cola: The gift bottle

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.

The strategies working in COVID-19 specific communications

Article • Sam Peña-Taylor, Event Reports, Kantar Webinar, April 2020

Research from Kantar assesses how advertising addressing the coronavirus is landing with consumers.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
Something old, something new: What can brands do in e-commerce during this recession?

Article • David Carr, WARC Exclusive, April 2020

E-commerce is well-suited to recessions, so brands looking to drive e-commerce revenue must learn from past recessions and ensure their tech and supply chain are in place to deliver.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
E-commerce shopping more frequent because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.
What we know about marketing to women

Article • WARC Best Practice, February 2020

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.