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VÚB Bank: Savings Therapy

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Banking brand VUB Bank got customers in Slovakia to start saving through a humorous multichannel campaign that treated saving money as a worthwhile addiction.

Deutsche Telekom: Just Doing It – Celebrating Gen Z's activism

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

German telco Deutsche Telekom created a positive film-centred campaign to stay relevant and forge a meaningful connection with the nation's Gen Zers.

Brand building meets consumer needs: How VÚB Bank got a nation saving money

Article • Chiara Manco, WARC Exclusive, February 2021

Looks at how VÚB Bank, the country’s second-largest bank, implemented a campaign to benefit both consumers’ financial health and the banks’ business.

VÚB Bank: Savings Therapy

Case Study • WARC Cases, 2019

Slovak bank VÚB Bank got its consumers to open saving accounts with a campaign that used humour to communicate the benefits of saving money.

Janssen Slovakia: The Cost of Bad Mental Health

Case Study • SABRE Awards, Gold, EMEA, 2020

Janssen, a pharmaceutical brand, changed perceptions surrounding mental health in Slovakia by getting its brand ambassador to reveal his mental health diagnosis on a popular talent show and encourage people to speak out.

O2 Slovakia: #DontBeAPirate

Case Study • SABRE Awards, Gold, EMEA, 2020

O2, a telecommunications brand, discouraged young drivers from using their phones at the wheel in Slovakia by getting a key influencer to livestream being caught on his phone while driving.

Absolut: True Colors of Slovakia

Rankings • WARC Effective 100, 2020

Premium vodka brand Absolut increased sales in Slovakia by showing the value of diversity.

Raffaello: Cool summer with Raffaello pralines

Case Study • IMC Awards (European), Silver, Product Launch/Relaunch/Trial campaigns, 2019

Raffaello, a chocolate brand, increased sales during summer in the Czech Republic and Slovakia by encouraging consumers to put the pralines in the fridge and enjoy them as a summer refreshment.

Only one-tenth of Europeans have paid for online news

Data • Rob Clapp, WARC Data Points, August 2019

An overview of payment for online news and the most popular payment types across 23 European countries.

Absolut: True colors of Slovakia

Case Study • SABRE Awards, EMEA, Central Eastern Europe, Gold, 2019

Vodka brand Absolut used a multichannel campaign to raise brand awareness and take a stand against racism and xenophobia for its launch in Slovakia.

Merck Sharp & Dohme: WTF is HPV?

Case Study • SABRE Awards, EMEA, Pharmaceutical: Rx, Gold, 2019

Merck Sharp & Dohme, the multinational pharmaceutical company, ran a multichannel campaign to raise awareness of its HPV vaccine among teens and their parents in Slovakia.

O2 Slovakia: The Forgotten Day of Freedom

Case Study • Martin Woska, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

O2, the telecommunications company, marked the anniversary of the Velvet Revolution in Slovakia and the Czech Republic to improve brand perceptions.

Absolut: True Colors of Slovakia

Case Study • Martin Woska, WARC Awards, Gold, Effective Use of Brand Purpose, 2019

Premium vodka brand Absolut launched a controversial campaign in Slovakia to raise brand awareness and promote a message of diversity.

O2: The Forgotten day of Freedom

Rankings • WARC Effective 100, 2019

O2, a telecommunications services provider, showed people across the Czech Republic and Slovakia how lucky they are to have the freedom that they do, by bringing 1989 to them.

Raffaello: Raffaello against Loneliness

Case Study • Euro Effies (pan-European), Finalist, 2018

Raffaello, a chocolate brand, defended its market position in the Czech and Slovak Republics by launching a project that allowed people to send a pack of Raffaello as a gift.

O2: The Forgotten day of Freedom

Case Study • Euro Effies (pan-European), Gold, 2018

O2, a telecommunications services provider, reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do, increasing the brand's attribute of fighting for freedom in the telco market.

O2: Our Freedom Is (Still) Not Granted

Case Study • SABRE Awards, Gold Sabre Award For Corporate Social Responsibility, EMEA, 2018

O2, a telephone network provider, launched a campaign in the Czech Republic and Slovakia to raise public awareness of the Velvet Revolution.

Henkel Recipe: How to become the best employer

Case Study • SABRE Awards, Gold Sabre Award For Professional Service Firms, EMEA, 2018

Henkel Slovensko, a chemical and consumer goods Company, launched a campaign in Slovakia to increase company talent.

Mondelez: 21 things to discover before they grow up

Case Study • IMC Awards (European), Silver, 2017

Mondelez, a confectionary company, created a paper diary and a list of 21 activites children need to experience before they grow up to encourage children in the Czech Republic to go outside more.

Kinder Chocolate: Can you recognize the stars of tomorrow?

Case Study • Euro Effies (pan-European), Finalist, 2017

Kinder, a chocolate brand, successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.

Kofola: Wanna Melon?

Case Study • Euro Effies (pan-European), Bronze, 2017

Kofola, a Czechoslovakian cola brand, launched its new melon flavoured cola in the Czech Republic and Solvakia by using comedic online videos to reach millennials.

Hornbach: You Are Alive. Do You Remember?

Case Study • AME Awards, Gold and Silver, 2017

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

T-systems Slovakia: Meal for geeks (jedlo pre ajťákov)

Case Study • SABRE Awards, Gold, EMEA, Technology Software and Services, 2017

T-Systems Slovakia, an IT services and consultancy company, was able to directly engage IT workers in the Czech Republic, in order to coax them to move back home, through a disguised recruitment campaign.

Slovak insurance association (slaspo): Hands off of my insurance!

Case Study • SABRE Awards, Gold, EMEA, Public Affairs, 2017

The Slovak Insurance Association (SLASPO), an association for commercial insurance companies, was able to overturn a governmental law proposal by making higher insurance taxation a personal issue for every Slovakian.

Sposa Bratislava: The autism simulator

Case Study • SABRE Awards, Gold, EMEA, Central Eastern Europe, 2017

The Association to Support People with Autism (SPOSA) used virtual reality and PR to increase awareness of autism and support people with autism into jobs in Bratislava.

How marketers can win with Gen Z and Millennials post-COVID-19

Article • Carmen Bona, WARC Exclusive, June 2020

Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19.
From running shops to serving customers: The Tesco turnaround story

Case Study • Institute of Practitioners in Advertising, Grand Prix, IPA Effectiveness Awards, 2020

Tesco, a supermarket chain, gained back consumer trust in the UK from 2015 to 2019 with a turnaround strategy that put helpfulness at the heart of its messaging.
What we know about marketing to women

Article • WARC Best Practice, May 2021

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
What we know about marketing to children

Article • WARC Best Practice, April 2021

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
How to stay at the forefront of SEO trends

Article • Caitlin Robertson, WARC Best Practice, March 2020

A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.
What we know about podcasts in marketing

Article • WARC Best Practice, March 2021

Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.