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Deutsche Telekom: What we do next? – celebrating Gen Z's online activism

Case Study • Chun-Wei Peng, Victoria Chen, Daniel Jager, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2021

Deutsche Telekom, a telecommunications company, launched a campaign to change the discourse on Gen Z's online behaviour and connect with Gen Z.

O2 Slovakia: #DontBeAPirate

Case Study • AME Awards, Bronze, 2021

O2, a mobile carrier, launched a campaign in Slovakia to engage young drivers to act against using their phones whilst driving.

Slovak Psychiatrist Society/Janssen: Countering depression during the Covid-19 pandemic

Case Study • SABRE Awards, IN2, EMEA, 2021

In Slovakia, Slovak Psychiatrist Society, a mental health brand, and Janssen, a pharmaceutical company, used digital tools to target young people to emphasise the importance of depression and its effects on peoples' lives.

IKEA: For a safe home

Case Study • WARC Awards for Effectiveness, Entrant, Brand Purpose, 2021

Ikea, a furniture brand, launched a campaign alongside NGOs to raise awareness of domestic abuse.

VÚB Bank: Savings Therapy

Case Study • WARC Awards for Effectiveness, Shortlisted, Brand Purpose, 2021

Banking brand VUB Bank got customers in Slovakia to start saving through a humorous multichannel campaign that treated saving money as a worthwhile addiction.

Deutsche Telekom: Just Doing It – Celebrating Gen Z's activism

Case Study • WARC Awards for Effectiveness, Shortlisted, Collaboration & Culture, 2021

German telco Deutsche Telekom created a positive film-centred campaign to stay relevant and forge a meaningful connection with the nation's Gen Zers.

Brand building meets consumer needs: How VÚB Bank got a nation saving money

Article • Chiara Manco, WARC Exclusive, February 2021

Looks at how VÚB Bank, the country’s second-largest bank, implemented a campaign to benefit both consumers’ financial health and the banks’ business.

VÚB Bank: Savings Therapy

Case Study • WARC Cases, 2019

Slovak bank VÚB Bank got its consumers to open saving accounts with a campaign that used humour to communicate the benefits of saving money.

Janssen Slovakia: The Cost of Bad Mental Health

Case Study • SABRE Awards, Gold, EMEA, 2020

Janssen, a pharmaceutical brand, changed perceptions surrounding mental health in Slovakia by getting its brand ambassador to reveal his mental health diagnosis on a popular talent show and encourage people to speak out.

O2 Slovakia: #DontBeAPirate

Case Study • SABRE Awards, Gold, EMEA, 2020

O2, a telecommunications brand, discouraged young drivers from using their phones at the wheel in Slovakia by getting a key influencer to livestream being caught on his phone while driving.

Absolut: True Colors of Slovakia

Rankings • WARC Effective 100, 2020

Premium vodka brand Absolut increased sales in Slovakia by showing the value of diversity.

Raffaello: Cool summer with Raffaello pralines

Case Study • IMC Awards (European), Silver, Product Launch/Relaunch/Trial campaigns, 2019

Raffaello, a chocolate brand, increased sales during summer in the Czech Republic and Slovakia by encouraging consumers to put the pralines in the fridge and enjoy them as a summer refreshment.

Only one-tenth of Europeans have paid for online news

Data • Rob Clapp, WARC Data Points (Curated), August 2019

An overview of payment for online news and the most popular payment types across 23 European countries.

Absolut: True colors of Slovakia

Case Study • SABRE Awards, EMEA, Central Eastern Europe, Gold, 2019

Vodka brand Absolut used a multichannel campaign to raise brand awareness and take a stand against racism and xenophobia for its launch in Slovakia.

Merck Sharp & Dohme: WTF is HPV?

Case Study • SABRE Awards, EMEA, Pharmaceutical: Rx, Gold, 2019

Merck Sharp & Dohme, the multinational pharmaceutical company, ran a multichannel campaign to raise awareness of its HPV vaccine among teens and their parents in Slovakia.

O2 Slovakia: The Forgotten Day of Freedom

Case Study • Martin Woska, WARC Awards, Entrant, Effective Use of Brand Purpose, 2019

O2, the telecommunications company, marked the anniversary of the Velvet Revolution in Slovakia and the Czech Republic to improve brand perceptions.

Absolut: True Colors of Slovakia

Case Study • Martin Woska, WARC Awards, Gold, Effective Use of Brand Purpose, 2019

Premium vodka brand Absolut launched a controversial campaign in Slovakia to raise brand awareness and promote a message of diversity.

O2: The Forgotten day of Freedom

Rankings • WARC Effective 100, 2019

O2, a telecommunications services provider, showed people across the Czech Republic and Slovakia how lucky they are to have the freedom that they do, by bringing 1989 to them.

Raffaello: Raffaello against Loneliness

Case Study • Euro Effies (pan-European), Finalist, 2018

Raffaello, a chocolate brand, defended its market position in the Czech and Slovak Republics by launching a project that allowed people to send a pack of Raffaello as a gift.

O2: The Forgotten day of Freedom

Case Study • Euro Effies (pan-European), Gold, 2018

O2, a telecommunications services provider, reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do, increasing the brand's attribute of fighting for freedom in the telco market.

Henkel Recipe: How to become the best employer

Case Study • SABRE Awards, Gold Sabre Award For Professional Service Firms, EMEA, 2018

Henkel Slovensko, a chemical and consumer goods Company, launched a campaign in Slovakia to increase company talent.

O2: Our Freedom Is (Still) Not Granted

Case Study • SABRE Awards, Gold Sabre Award For Corporate Social Responsibility, EMEA, 2018

O2, a telephone network provider, launched a campaign in the Czech Republic and Slovakia to raise public awareness of the Velvet Revolution.

Mondelez: 21 things to discover before they grow up

Case Study • IMC Awards (European), Silver, 2017

Mondelez, a confectionary company, created a paper diary and a list of 21 activites children need to experience before they grow up to encourage children in the Czech Republic to go outside more.

Kofola: Wanna Melon?

Case Study • Euro Effies (pan-European), Bronze, 2017

Kofola, a Czechoslovakian cola brand, launched its new melon flavoured cola in the Czech Republic and Solvakia by using comedic online videos to reach millennials.

Kinder Chocolate: Can you recognize the stars of tomorrow?

Case Study • Euro Effies (pan-European), Finalist, 2017

Kinder, a chocolate brand, successfully increased brand performance in the Czech Republic and Slovakia by showing mums that it believes in their children as much as they do.

Global Ad Trends: Ad Investment 2021/22

Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021

This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
What we know about marketing to women

Article • WARC Best Practice, May 2021

Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.
What we know about marketing to children

Article • WARC Best Practice, May 2021

Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships.
The changing face of sustainability and what it means for brands part 2: Decision frames, tackling barriers and branding

Article • Brian Carruthers, WARC Exclusive, January 2021

Advice from InSites Consulting on how brands can respond to changing consumer attitudes to issues around sustainability.
The changing face of sustainability and what it means for brands part 1: Understanding consumer attitudes

Article • Brian Carruthers, WARC Exclusive, January 2021

Research by InSites Consulting has uncovered shifting consumer attitudes towards issues around sustainability.
How to stay at the forefront of SEO trends

Article • Caitlin Robertson, WARC Best Practice, March 2020

A best practice guide to improving a brand’s organic search strategy, including technical improvements and on-page and off-page activities.