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E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points, June 2021

An overview of online's share of FMCG sales value across 35 different markets.

Toyota: Pudgy, a dog with infinite energy

Case Study • WARC Cases, 2019

Car manufacturer Toyota increased sales of its hybrid vehicles in Costa Rica through a humorous commercial that showcased the benefits of hybrid technology.

Sugar confectionary in Latin America

Article • Euromonitor Strategy Briefings, March 2020

A regional overview of sugar confectionary in Latin America, including forecast projections and country snapshots.

Repretel: Facing Analysis: Presidential Debate

Case Study • SABRE Awards, LATAM, Diamond, 2019

Repretel, a Costa Rican television channel, increased awareness during its presidential debate by launching a tool that allowed Costa Ricans to analyse non-verbal communications of the speakers, as they answered their questions.

Two-thirds of the Americas does not have affordable mobile internet

Data • Rob Clapp, WARC Data Points, June 2019

An overview of the cost of mobile internet across 20 markets in the Americas.

Burger King: Vote your Way

Rankings • WARC Effective 100, 2019

Burger King, the fast-food restaurant chain, rejuvenated diplomacy in Costa Rica by creating a lunch for peace and democracy.

Payless Shoesource Costa Rica: Tinta Para el Alma

Case Study • SABRE Awards, Gold, LATAM, Central America, 2018

Payless, a discount footwear retailer, raised donations and media attention for breast cancer by introducing the idea of nipple tattoos to people in Costa Rica.

Burger King: Vote Your Way

Case Study • WARC Cases, 2018

Burger King, the fast-food company, helped tackle escalating political divisions during the 2018 elections in Costa Rica by inviting candidates from all parties to a shared meal at one of its restaurants.

Territorio de Zaguates: '#LeyDeMierda' (Costa Rica)

Rankings • WARC Media 100, 2018

Contains the creative for the '#LeyDeMierda' campaign for Territorio de Zaguates by the agency OMD in Costa Rica.

Group Monge: "Mom comes first": A meaningful campaign to praise mothers

Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016

This case study describes how Grupo Monge, a leading, family-owned retailer of consumer electronics, household appliances and furniture in Central America, started a social movement in Costa Rica - while increasing its brand awareness ahead of Mother's Day.

LAICA: I Grew Up With Sugar

Case Study • WARC Cases, Warc 100, 2014

This campaign, from LAICA, a Costa Rican sugar producer, tackled media misconceptions and cultural hearsay about sugar.

Sharkproject: Spendenkampagne - stop finning

Case Study • IMC Awards (European), Gold, IMC European Awards 2011

The practice of finning (cutting the fins off living sharks) leads to the death 200 sharks each year worldwide.

Asia’s integration challenge

Article • Guy Hearn, Admap, June 2011, pp. 30-31

Integrated channel planning in Asia faces region-specific challenges. Syndicated media usage products let us go beyond broad demographic targeting, category usage and very generalised lifestyle and/or psychographic statements.

My Ideal Dog

Case Study • WARC Cases, MPG, 2010

Pedigree, the petfood brand owned by Mars, wanted to grow the market for packaged dogfood by attracting new users who were likely to stick to the first petfood brand they bought.

The low income consumer - a growth opportunity

Research Paper • Ana Cláudia Hernandes Fioratti, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico.

Half of consumers to shop online more after COVID-19

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020

An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services.
Half of millennials are using e-commerce more and plan to continue after lockdown

Data • Rob Clapp, WARC Data Points, June 2020

An overview of shopping channels used globally during the novel coronavirus (COVID-19) outbreak.
Global Marketing Index: A review of 2020

Article • WARC Data, January 2021

This article reviews the results of the Global Marketing Index across 2020.
Global advertising spend to fall by 8.1% in 2020

Data • Rob Clapp, WARC Data Points, May 2020

An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.
Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Media Owner Profile: Spotify

Data • Rob Clapp, WARC Data Points, May 2021

This Media Owner Profile of Spotify includes data on revenue and monthly active users by user type and region.