Latin America
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Case Study • WARC Cases, 2019
Case Study • SABRE Awards, LATAM, Diamond, 2019
Data • Rob Clapp, WARC Data Points, June 2019
Rankings • WARC Effective 100, 2019
Case Study • SABRE Awards, Gold, LATAM, Central America, 2018
Case Study • WARC Cases, 2018
Rankings • WARC Media 100, 2018
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Case Study • WARC Cases, Warc 100, 2014
Case Study • IMC Awards (European), Gold, IMC European Awards 2011
Article • Guy Hearn, Admap, June 2011, pp. 30-31
Case Study • WARC Cases, MPG, 2010
Research Paper • Ana Cláudia Hernandes Fioratti, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
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Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), March 2020
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), July 2020
An overview of consumer activities after the novel coronavirus (COVID-19) outbreak ends, including shopping online, exercising at home, using mobile payments and using food delivery services. -
Data • Rob Clapp, WARC Data Points (GlobalWebIndex), April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, May 2020
An overview of advertising spend forecasts for 2020 by market, product vertical, media and format.
