Latin America
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Case Study • WARC Cases, 2019
Case Study • SABRE Awards, LATAM, Diamond, 2019
Data • Rob Clapp, WARC Data Points, June 2019
Rankings • WARC Effective 100, 2019
Case Study • SABRE Awards, Gold, LATAM, Central America, 2018
Case Study • WARC Cases, 2018
Rankings • WARC Media 100, 2018
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2016
Case Study • WARC Cases, Warc 100, 2014
Case Study • IMC Awards (European), Gold, IMC European Awards 2011
Article • Guy Hearn, Admap, June 2011, pp. 30-31
Case Study • WARC Cases, MPG, 2010
Research Paper • Ana Cláudia Hernandes Fioratti, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
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Data • Rob Clapp, WARC Data Points, April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points, April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Case Study • Agustina Saggese, Alita Pereyra, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019, pp. 0-0
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur.