Research Paper •
Data •An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.
Data •An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19.
Data •An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets.
Data •An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak.
Case Study •Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.
Case Study •Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur.