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Research Paper •
Data •This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include:
Data •This article reviews the results of the Global Marketing Index across 2020.
Data •An overview of online and offline purchase journeys across 17 different markets.
Case Study •GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.
Article •Looks at diverse and inclusive representation in online advertising.
Case Study •PepsiCo, a snacks and beverages corporation, launched an internal gallery-like experience that successfully increased awareness for the importance of its Insights department among its Mexico based teams.