Latin America

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E-commerce to account for over 8% of FMCG sales in 2021

Data • Rob Clapp, WARC Data Points, June 2021

An overview of online's share of FMCG sales value across 35 different markets.

Two-thirds of the Americas does not have affordable mobile internet

Data • Rob Clapp, WARC Data Points, June 2019

An overview of the cost of mobile internet across 20 markets in the Americas.

The mathematics of influencer marketing

News • 27 August 2018

FOLKESTONE: Research on social networks and public health interventions in Honduran villages has potential implications for making influencer marketing more effective.

Brands and sport in Latin America - a missed opportunity?

Article • Ivan Castano, Event Reports, Festival of Media Latin America, November 2011

At the Festival of Media Latin America 2011, the sports marketing panel highlighted the impending opportunity presented by Brazil's hosting of the 2014 Football World Cup, followed by the 2016 Olympics.

The low income consumer - a growth opportunity

Research Paper • Ana Cláudia Hernandes Fioratti, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico.