MRS Awards Papers, Finalist, New Consumer Insights, 2021
Unilever, a consumer goods company, devised a new methodology called the CMI People Data Centre (PDC) Digital Store Census that could be used worldwide to analyse consumer shopping behaviour to get products on the right shelf, in the right shops.
This article summarises the results of the Global Marketing Index for November 2021, when APAC saw an increased rate of growth across all key indices compared to stable rates in Europe and the Americas.
Marriott, a hospitality company, launched a campaign in the Caribbean and Latin America to establish the brand as a destination where the LGBTQ+ community feel welcomed, include Marriott in the conversation and stimulate travel as restrictions lifted.
McAfee, a security software company, launched a campaign in Latin America to drive brand awareness, advise how consumers can protect their digital lives, and introduce the brand's core product line-up.
Andrea Lobo, Ivan Babic, Itzelli Vizcaíno, WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
PepsiCo, a snacks and beverages corporation, launched an internal gallery-like experience that successfully increased awareness for the importance of its Insights department among its Mexico based teams.
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