Latin America
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Case Study • WARC Cases, 2018
Case Study • Valentina Carracedo, Daniela Maspole, Agustina García, WARC Awards, Entrant, Effective Content Strategy, 2019
Case Study • Maria Noel Daguerre, Vanina Di Blasi, Romina Calcagno, Cecilia Pintos, WARC Awards, Entrant, Effective Social Strategy, 2019
Case Study • SABRE Awards, Gold, LATAM, Travel & Leisure, 2018
Case Study • SABRE Awards, Winner, LATAM, Employee Communications, 2017
Rankings • WARC Creative 100, 2014
Rankings • WARC Creative 100, 2014
Research Paper • Esteban Socorro and Fernando Moiguer, ESOMAR Conference papers, Latin American Conference, Rio de Janeiro, October 2006
Research Paper • Nora de D'Alessio, ESOMAR Conference papers, Latin America Conference, Buenos Aires, September 2005
Research Paper • Nicolas Somma, ESOMAR Conference papers, Latin American Conference, Uruguay, May 2003
Research Paper • Alain Mizrahi, ESOMAR Conference papers, Latin America, Mexico City, May 2001, pp. 135-159
Rankings • WARC Creative 100, 2001
Rankings • WARC Creative 100, 1999
Rankings • WARC Creative 100, 1999
Research Paper • Hal Daume, ESOMAR Conference papers, Qualitative Research, Singapore, 1997
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Data • Rob Clapp, WARC Data Points, April 2020
An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets. -
Data • Rob Clapp, WARC Data Points, April 2020
An overview of consumer approval of brands advertising their COVID-19 response and how they are helping customers compared to approval for brands running "normal" campaigns unrelated to COVID-19. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of consumer opinion on how brands should advertise in response to the novel coronavirus (COVID-19) outbreak across 13 markets. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of consumer trust in business and government to effectively tackle the novel coronavirus (COVID-19) outbreak. -
Case Study • Agustina Saggese, Alita Pereyra, WARC Media Awards, Shortlisted, Best Use of Data, 2019
Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2019, pp. 0-0
Coca-Cola, the carbonated beverage brand, challenged homophobic attitudes in Brazil by releasing limited edition cans that put a twist on a traditional homophobic slur.