Middle East & North Africa
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Case Study • Tahaab Rais, Yasmin Shehab, WARC Media Awards, Gold, Effective Use of Partnerships and Sponsorships, 2020
Data • Rob Clapp, WARC Data Points, November 2020
Data • Rob Clapp, WARC Data Points, July 2020
Case Study • Yasmin Shehab, Dina El Dessouky, Yosr Khalifa, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Bronze, 2020
Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Yasmin Shehab, Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Entrant, 2020
Data • Cinzia Petio, WARC Data, June 2020
Case Study • AME Awards, Silver, 2020
Case Study • Yasmin Shehab, Tahaab Rais, WARC Awards, Silver, Effective Use of Brand Purpose, 2020
Rankings • WARC Effective 100, 2020
Rankings • WARC Creative 100, 2020
Data • James McDonald, WARC Data Points, January 2020
Data • Annika Chauhan, WARC Data Points (GlobalWebIndex), October 2019
Data • Annika Chauhan, WARC Data Points (GlobalWebIndex), October 2019
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Silver, 2019
Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Noor Hassanein, WARC Prize for MENA Strategy, Shortlisted, 2019
Case Study • Yahia Gweifel, Zeina Eissa, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Mohamed Khaled, WARC Prize for MENA Strategy, Entrant, 2019
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Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Article • WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020
KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East. -
Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content.
