Middle East & North Africa
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Data • Rob Clapp, WARC Data Points, July 2020
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Yasmin Shehab, Dina El Dessouky, Yosr Khalifa, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Bronze, 2020
Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Yasmin Shehab, Tahaab Rais, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Dina El Dessouky, Yosr Khalifa, Mustafa Darwish, WARC Prize for MENA Strategy, Entrant, 2020
Data • Cinzia Petio, WARC Data, June 2020
Case Study • AME Awards, Silver, 2020
Case Study • Yasmin Shehab, Tahaab Rais, WARC Awards, Silver, Effective Use of Brand Purpose, 2020
Rankings • WARC Effective 100, 2020
Rankings • WARC Creative 100, 2020
Data • James McDonald, WARC Data Points, January 2020
Data • Annika Chauhan, WARC Data Points (GlobalWebIndex), October 2019
Data • Annika Chauhan, WARC Data Points (GlobalWebIndex), October 2019
Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Yahia Gweifel, Zeina Eissa, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Silver, 2019
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Case Study • Mohamed Khaled, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Noor Hassanein, WARC Prize for MENA Strategy, Shortlisted, 2019
Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Gold, 2019
Data • Rob Clapp, WARC Data Points, June 2019
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Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Case Study • Tahaab Rais, Tala Arakji, WARC Media Awards, Silver, Best Use of Data, 2019
Uber championed its top users with Uber Legends, an evocative campaign that tells the real stories of real journeys, to engage users and increase brand love. -
Article • WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Naila Fattouh, WARC Prize for MENA Strategy, Shortlisted, 2017
This case study describes how Egyptian mobile operator, Mobinil, used a multimedia campaign to increase market share and become the top-considered mobile data provider among the youth audience. -
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture.
