Middle East & North Africa
Filter by
Search in
Show only
Date Range
Search within
Categories
Brands
Location
Source
Case Study • Tahaab Rais, Carl Bou Abdallah, Emile Atallah, WARC Media Awards, Silver, Effective Use of Partnerships and Sponsorships, 2020
Case Study • May Karim, Hana Khatib, WARC Media Awards, Entrant, Best Use of Data, 2020
Case Study • Tahaab Rais, WARC Media Awards, Gold, Effective Channel Integration, 2020
Article • AME Awards, AME Awards, Platinum, 2020
Case Study • Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Emile Atallah, Tahaab Rais, Carl Bou Abdallah, WARC Prize for MENA Strategy, Shortlisted, 2020
Case Study • Tahaab Rais, Tala Arakji, WARC Prize for MENA Strategy, Entrant, 2020
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Silver, 2020
Case Study • Roy Khachan, Remie Abdo, WARC Prize for MENA Strategy, Bronze, 2020
Case Study • Gregory Muyesseroglu Muyesseroglu, Sally Alzaza, Maher Dahdouh, Billy Baz, WARC Awards, Shortlisted, Effective Social Strategy, 2020
Case Study • Remie Abdo, Roy Khachan , WARC Awards, Entrant, Effective Use of Brand Purpose, 2020
Case Study • Tahaab Rais, Tala Arakji, Inaan Budhiraja, WARC Awards, Entrant, Effective Content Strategy, 2020
Case Study • Maxime Menant, Remie Abdo, WARC Awards, Entrant, Effective Innovation, 2020
Case Study • Remie Abdo, Heela Daudzai, WARC Awards, Silver, Effective Innovation, 2020
Case Study • Tahaab Rais, WARC Awards, Silver, Effective Innovation, 2020
Rankings • WARC Creative 100, 2020
Rankings • WARC Creative 100, 2020
Case Study • Francois Mehchy, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Tahaab Rais, Carl Bou Abdallah, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Heela Daudzai, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Carl Bou Abdallah, WARC Prize for MENA Strategy, Silver, 2019
Case Study • Francois Mehchy, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Noor Hassanein, WARC Prize for MENA Strategy, Entrant, 2019
Case Study • Carl Bou Abdallah , WARC Prize for MENA Strategy, Bronze, 2019
Case Study • Maxime Menant, WARC Prize for MENA Strategy, Entrant, 2019
-
Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Article • WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020
KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East. -
Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content.