Middle East & North Africa
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Opinion • Melek Ourir, September 2020
Case Study • Melek Ourir, WARC Prize for MENA Strategy, Grand Prix, 2020
Case Study • Selim Bdioui, WARC Awards, Entrant, Effective Innovation, 2020
Case Study • Melek Ourir, WARC Awards, Gold, Effective Use of Brand Purpose, 2020
Case Study • Tahaab Rais, WARC Prize for MENA Strategy, Shortlisted, 2019
Case Study • Tahaab Rais, Mongi Bhouri , WARC Prize for MENA Strategy, Bronze, 2019
Case Study • Melek Ourir, WARC Prize for MENA Strategy, Entrant, 2019
Data • Rob Clapp, WARC Data Points, June 2019
Case Study • Tahaab Rais, Mongi Bhouri, WARC Awards, Gold, Effective Content Strategy, 2019
Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2019
Case Study • Melek Ourir, WARC Prize for MENA Strategy, Shortlisted, 2018
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2018
Case Study • Tahaab Rais, Mongi Bhouri, WARC Awards, Gold, Effective Content Strategy, 2018
Case Study • Zeynel El-Glaoui, Selim Bdioui, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, Mongi Bhouri, WARC Prize for MENA Strategy, Silver, 2017
Case Study • Amal Ben Saad, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Amal Ben Saad, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Farah Ben Jemia, WARC Prize for MENA Strategy, Entrant, 2017
Case Study • Tahaab Rais, Mongi Bhouri, WARC Awards, Shortlisted, Effective Social Strategy, 2017
Research Paper • Mona Ahmed, Asli Kokcu Peksen and Ghaida Fatany, ESOMAR Conference papers, MENAP Dubai, March 2017
Research Paper • Yamen Koubaa, Rym Boudali Methamem and Fatitha Fort, Int. Journal of Market Research, Vol. 57, No. 1, 2015, pp. 95-124
Research Paper • Nébil Belaam , ESOMAR Conference papers, Congress, Atlanta, September 2012
Rankings • WARC Creative 100, 2012
Rankings • WARC Creative 100, 2012
Rankings • WARC Creative 100, 2012
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Case Study • Tahaab Rais, WARC Awards, Entrant, Effective Content Strategy, 2017
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together. -
Case Study • Jay Chiat Strategic Excellence Awards, Grand Prix, October 2013, pp. 0-0
This case study describes a campaign in Egypt by Vodafone, the mobile telecommunications company, to promote micro credit recharge cards in a way that built on local culture. -
Article • WARC Exclusive, September 2020
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2020 WARC Prize for MENA Strategy. -
Article • WARC Exclusive, September 2019
Examining trends in marketing strategy in the Middle East and North Africa, with lessons drawn from an analysis of the entries to the 2018 WARC Prize for MENA Strategy. -
Case Study • Damayanti Purkayastha, WARC Awards, Silver and Path-To-Purchase Award, Effective Social Strategy, 2020
KFC Arabia created an innovative drive-thru experience to boost revenue and increase take-up of its online delivery business in the Middle East. -
Case Study • Hanna Lubin, WARC Awards, Entrant, Effective Content Strategy, 2020
Luxury automotive brand Bentley changed perceptions of a new younger audience in the UK through the use of innovative, compelling content.