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Data • Rob Clapp, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, January 2021
Article • Chasson Gracie, Joshua Richards, Daniel Pozzebon, Kevin Keane, Jasmin Amin , WARC Exclusive, January, 2021
Data • Rob Clapp, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Cinzia Petio, WARC Data Points, January 2021
Data • Rob Clapp, WARC Data Points, December 2020
Research Paper • Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, Journal of Advertising Research, Vol. 60, No. 4, 2020, pp. 407-416
Data • Rob Clapp, WARC Data Points, December 2020
Research Paper • MRS Awards Papers, Finalist, MRS Award for International Research, 2020
Case Study • Jason Jahn, WARC Media Awards, Entrant, Effective Use of Tech, 2020
Case Study • WARC Media Awards, Entrant, Best Use of Data, 2020
Case Study • WARC Media Awards, Bronze, Best Use of Data, 2020
Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Tim Hopkins, David Tremblay, WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • WARC Media Awards, Entrant, Effective Channel Integration, 2020
Case Study • Maxine Thomas, David Tremblay, WARC Media Awards, Silver, Effective Channel Integration, 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
Data • Cinzia Petio, WARC Data Points, November 2020
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Article • David Dixon, Sebastian Shapiro and Nicole Wolf, WARC Exclusive, April 2020
Business analytics firm, Marketscience, have conducted a comprehensive economic analysis of the last five major recessions. -
Article • Stephen Whiteside, WARC Exclusive, March 2020
Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US. -
Case Study • AME Awards, Gold, 2016
This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink". -
Article • GlobalWebIndex, Research on WARC, April 2020
Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak. -
Data • Rob Clapp, WARC Data Points, March 2020
An overview of whether consumers are more frequently shopping online rather than in-store as a result of the novel coronavirus (COVID-19) outbreak.