North America

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Whiskas KIT: How cat content grew up to drive digital growth

Case Study • IPA (UK), Entrant, IPA Effectiveness Awards, 2020

Whiskas, a cat food brand, created a branded content platform to consolidate its position in the UK as the preference in cat care and stand out in a crowded arena.

SickKids vs. Conventional fundraising

Case Study • IPA (UK), Silver and Best Contribution to Effectiveness through Technology, IPA Effectiveness Awards, 2020

SickKids Foundation, a Canadian children's health research organisation, repositioned its brand as a fighting ally against disease in a series of campaigns in Canada that successfully increased donations and engagement.

Media Owner Profile: Netflix, North America

Data • Rob Clapp, WARC Data Points, October 2020

This Media Owner Profile of Netflix includes data on streaming revenue and streaming subscribers in North America (United States & Canada).

Ad fraud ranging between 1–2% across regions

Data • Rob Clapp, WARC Data Points, September 2020

An overview of advertising fraud by country and industry.

Amazon added a billion monthly visits in August 2020

Data • Rob Clapp, WARC Data Points, September 2020

An overview of changes to Amazon web traffic across major countries during the coronavirus (COVID-19) outbreak.

Canada, TV advertising expenditure by format

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total TV advertising spend by format in Canada since 2010.

Canada, Search advertising expenditure

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total search advertising spend in Canada since 2010.

Canada, Outdoor advertising expenditure

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total outdoor (OOH) advertising spend in Canada since 2010.

Canada, Online Video advertising expenditure

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total online video advertising spend in Canada since 2010.

Canada, Radio advertising expenditure by format

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total radio advertising spend by format in Canada since 2010.

Canada, Internet advertising expenditure by format

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total internet advertising spend by format in Canada since 2010.

Canada, Online Classified advertising expenditure

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total online classified advertising spend in Canada since 2011.

Canada, Online Display advertising expenditure

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total online display advertising spend in Canada since 2010.

Canada, Magazine advertising expenditure

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total magazine advertising spend by format in Canada since 2010.

Canada, Digital Newspaper advertising expenditure

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total digital newspaper advertising spend by format in Canada since 2010.

Canada, Newspapers advertising expenditure by format

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total newspaper advertising spend by format in Canada since 2010.

Canada, BVOD advertising expenditure

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total broadcast video-on-demand (BVOD) advertising spend in Canada since 2011.

Amazon sales grow quickest but Loblaw extends its lead in Canadian retail

Data • Rob Clapp, WARC Data Points, August 2020

An overview of sales growth forecasts among the largest retailers in Canada in 2020.

For Microsoft, TikTok fills a gap

News • 03 August 2020

While Microsoft seems at first sight an unlikely candidate to acquire a big chunk of the English-speaking operations of TikTok, there are several reasons why the enterprise software and services business is having another go at the consumer market.

Canada, Advertising expenditure by format

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of total advertising spend by format in Canada since 2011.

Canada, Advertising expenditure by format type

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of advertising expenditure on offline and online formats in Canada since 2011.

Canada, Advertising expenditure as a share of GDP

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of advertising expenditure as a share of gross domestic product (GDP) in Canada since 1980.

Canada, Classified advertising expenditure by medium

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of classified advertising spend by medium in Canada since 2011.

Canada, Advertising expenditure by medium

Data • Cinzia Petio, WARC Data Points, August 2020

An overview of advertising spend by medium in Canada since 2011.

Consumers in China most interested in 5G, Europe the least

Data • Rob Clapp, WARC Data Points, July 2020

An overview of consumers' planned adoption of 5G across major markets and regions.

How to win during a recession? Focus on customer service and satisfaction

Article • David Dixon, Sebastian Shapiro and Nicole Wolf, WARC Exclusive, April 2020

Business analytics firm, Marketscience, have conducted a comprehensive economic analysis of the last five major recessions.
GWI Coronavirus research – Series 5: Consumer spending

Article • GlobalWebIndex, Research on WARC, April 2020

Details data collected by GlobalWebIndex between April 2-6 in the US and UK, dedicated to consumer economic confidence in the coronavirus outbreak.
Nielsen report: Key consumer behavior thresholds identified as the coronavirus outbreak evolves

Research Paper • Research on WARC, March 2020

This report looks at consumer purchasing data from across the world as the COVID-19 crisis has unfolded, through to what consumer behavior may look like after it has passed.
Nearly 90% of consumers have changed their behaviour because of COVID-19

Data • Rob Clapp, WARC Data Points, March 2020

An overview of changes in consumer behaviour because of the novel coronavirus (COVID-19) in eight Asia Pacific markets and the UK and US.
What Delta Air Lines’ response to COVID-19 can teach other brands

Article • Stephen Whiteside, WARC Exclusive, March 2020

Delta Air Lines, the air carrier, is in a category that has been profoundly impacted by COVID-19, and thus offers valuable advice for other brands as it seeks to respond to the pandemic.
Mountain Dew Kickstart comes alive

Case Study • AME Awards, Gold, 2016

This case study details Mountain Dew's campaign to launch Kickstart, a caffeine-infused interpretation of their product, in the US by positioning the brand as a "pre-game drink".