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Data • Rob Clapp, WARC Data Points, September 2021
Data • Zoe McCready, WARC Data, August 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Case Study • Cannes Creative Lions, Entrant, Creative Strategy Lion, 2021
Data • Rob Clapp, WARC Data Points, August 2021
Case Study • Cannes Creative Lions, Shortlisted, Creative Strategy Lion, 2021
Data • Rob Clapp, WARC Data Points, July 2021
Data • Zoe McCready, WARC Data, July 2021
Data • Cinzia Petio, WARC Data Points, July 2021
Data • Rob Clapp, WARC Data Points, July 2021
Data • Rob Clapp, WARC Data Points, July 2021
Data • Rob Clapp, WARC Data Points, July 2021
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Article • WARC Best Practice, May 2021
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams. -
Article • WARC Best Practice, May 2021
Looks at the power children have across a lucrative market, due to both how much they spend on themselves and the purchasing influence they have on their families, and how to carefully market to them in a way that can build life long brand relationships. -
Data • James McDonald, Cinzia Petio, Rob Clapp, WARC Data, July 2021
This report summarises the latest research from WARC's Data platform, with a focus on advertising investment by market, media, format and product category this year and next. Key findings include: -
Data • WARC Data Points, February 2018
An overview of network ad time by type during Super Bowl broadcasts between 2014–2018. -
Article • Carmen Bona, WARC Exclusive, June 2020
Research from Boston Consulting Group and Snapchat into the consumption shifts of Gen Z and millennials driven by COVID-19. -
Article • WARC Best Practice, March 2021
Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
